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Consumer Insight Manager Jobs in Illinois (NOW HIRING)

Molson Coors

Consumer Insights Manager

Chicago, IL · On-site

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help ...

Leinenkugel's

Consumer Insights Manager

Chicago, IL · Hybrid

Ability to identify and synthesize consumer information to provide insights to key customers * Excellent time management and organizational skills * Demonstrated ability to independently lead ...

Molson Coors

Consumer Insights Manager

Chicago, IL · Hybrid

Ability to identify and synthesize consumer information to provide insights to key customers  * Excellent time management and organizational skills * Demonstrated ability to independently lead ...

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Consumer Insight Manager information

See Illinois salary details

$51.4K

$94.1K

$129.4K

How much do consumer insight manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for consumer insight manager in Illinois is $94,127.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $105,100.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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For Consumer Insight Manager jobs in Illinois, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Illinois look for?

The top searched job categories for Consumer Insight Manager jobs in Illinois are:

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Illinois as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $94,127 per year, or $45.3 per hour.

Consumer Insights Manager

Chicago, IL • On-site

Molson Coors
Food and Drink Manufacturing • 10K+ employees
Learn more about Molson Coorsexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Job description

Requisition ID: 39774
Cheers to creating an incredible tomorrow!
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.
Here's to crafting careers and creating new legacies.
Crafted Highlights:
In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward-looking insights strategy.
This role also supports the Strategic & Enterprise Insights team - an extension of the Consumer Insights team, built to serve the broader Molson Coors enterprise. This role focuses on understanding evolving dynamics across people, markets and culture and their implications on the beverage landscape that enable sharper, future-focused decisions across the Molson Coors enterprise.
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.
This position reports to the Senior Insights Manager of Above Premium Beer + Strategy & Enterprise, working closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.
What You'll Be Brewing:
  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long-term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset

Key Ingredients:
  • Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 4 years of consumer research experience (supplier, client or agency)
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
  • Ability to identify and synthesize consumer information to provide insights to key customers
  • Excellent time management and organizational skills
  • Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance
  • Ability to collaborate cross-functionally across an organization with a strong enterprise-wide mindset
  • Experience with using foresight and trends to influence strategy and learning plans
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $96,600.00 - $126,700.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
Molson Coors logo

About Molson Coors

Sourced by ZipRecruiter

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1786

Social media

Twitter

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