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Consumer Insight Manager Jobs in Chicago, IL (NOW HIRING)

INCPG

Consumer Insights Manager

Chicago, IL · On-site

Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

INCPG

Consumer Insights Manager

Chicago, IL

Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Provide innovation insight support as needed and support new launch performance measurement Key ... Managing and reporting of US Consumer insights, research, brand health, and campaign measurement ...

Potbelly

Manager, Consumer Insights

Chicago, IL · On-site +1

$95K - $105K/yr

Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote ... Restaurant Consumer Insight tools required * Ability to handle confidential and sensitive ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

Support revenue growth management initiatives including pricing architecture and mix optimization ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

Support revenue growth management initiatives including pricing architecture and mix optimization ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

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Consumer Insight Manager information

See Chicago, IL salary details

$54.6K

$100.1K

$137.6K

How much do consumer insight manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight manager in Chicago, IL is $100,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $111,900.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
What are popular job titles related to Consumer Insight Manager jobs in Chicago, IL? For Consumer Insight Manager jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Chicago, IL look for? The top searched job categories for Consumer Insight Manager jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Consumer Insight Manager jobs? Cities near Chicago, IL with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you

Consumer Insights Manager

INCPG

Chicago, IL • On-site

Other

Posted 15 hours ago

Job description

Consumer Insights Manager

Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.

Key Responsibilities

  • Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.

  • Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.

  • Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.

  • Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.

  • Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.

  • Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.

Qualifications & Skills

  • 5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.

  • Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.

  • Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.

  • Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).

  • Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.

  • Creative problem solver with curiosity, ability to think strategically, and experimental mindset.

  • Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.

Preferred

  • Experience in both in-store and digital/shopping experiences.

  • Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.

  • Familiarity with forecast modeling, scenario analysis, and financial impact estimation.

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