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Consumer Insight Manager Jobs in Chicago, IL (NOW HIRING)

fairlife

Senior Manager, Consumer Insights

Chicago, IL

$10K/mo

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible ...

fairlife

Senior Manager, Consumer Insights

Chicago, IL · On-site

$10K/mo

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible ...

fairlife

Senior Manager, Consumer Insights

Chicago, IL · On-site

$10K/mo

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Chicago, IL

Consumer Insight Manager information

See Chicago, IL salary details

$54.6K

$100.1K

$137.6K

How much do consumer insight manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for consumer insight manager in Chicago, IL is $100,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $111,900.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Chicago, IL?

For Consumer Insight Manager jobs in Chicago, IL, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Chicago, IL look for?

The top searched job categories for Consumer Insight Manager jobs in Chicago, IL are:

What cities near Chicago, IL are hiring for Consumer Insight Manager jobs?

Cities near Chicago, IL with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Chicago, IL as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $100,064 per year, or $48.1 per hour.

Sr. Manager - Consumer Insights

Tropicana Brands Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 24 days ago

Tropicana Brands Group rating

6.5

Company rating: 6.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

286th of 443 rated food and drinks producers

Job description

Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.
Your Next Pour: The Opportunity
We are looking to add a Senior Manager, Consumer Insights to our Consumer Insights & Analytics team, to serve as strategic thought partner and trusted advisor to cross functional teams across Marketing, Innovation, and Sales. This role is responsible for shaping the consumer insights agenda, delivering strategic, actionable insights, and influencing key business decisions that drive growth for our portfolio of brands.
This individual contributor role has a high level of influence and impact and will independently own complex insights workstreams, partner closely with stakeholders, and leverage both internal data and external research partners to ensure brand strategies remain deeply grounded in consumer understanding.
This role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.
Key responsibilities include:
  • Build the insights learning agenda - ensure research plans and investments align to key strategic priorities, leveraging both internal resources and external partners. Ensure insights are actionable and embedded into marketing, innovation, and commercial decision making.
  • Define consumer and demand space targets - define and illuminate priority target segments, need states, and occasions, enabling sharper targeting, positioning, and creative development for our brands.
  • Monitor brand equity and overall consumer sentiment - analyze brand equity tracking, social listening, consumer reviews, and other qualitative and quantitative sources to uncover shifts in consumer sentiment for our brands and categories.
  • Interpret consumer & market trends - continuously identify the consumer and cultural trends having impact on our categories, and translate into forward looking implications for brand strategy and innovation. (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
  • Inspire innovation pipeline development - design and manage consumer testing for development of innovation launches, renovations, and packaging updates, in accordance with the TBG stage-gate process and innovation insights playbook.
  • Impact through insights reporting & storytelling - develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
  • Manage external partners - serve as the primary point of contact for various research agencies, ensuring strong partnerships and high standards of delivery.

The Perfect Blend: Experience
  • 8+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience within an in-house consumer insights team required. Food or beverage industry experience preferred.
  • Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnographies, and emerging tools
  • Strong proficiency with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
  • Demonstrated ability to translate complex data into strategic, actionable recommendations that influence business decisions.
  • Exceptional communication skills, both verbal and written. Strong storytelling skills, with ability to simplify narratives and present to leadership in a visual and compelling way.
  • Strong planning and organization skills, with ability to manage multiple priorities simultaneously
  • Results oriented, consistently taking a high degree of personal initiative to deliver against business objectives.
  • Builds and maintains relationships with cross-functional teams across TBG to enable collaboration and influence without authority.
  • Continuously seeks to deepen understanding and stay on top of ongoing shifts and the market research industry.

Foundational Ingredients: Requirements
  • Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
  • Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
  • Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations

Perks That Pack a Punch
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
The salary range for this position is $109,000 - $160,000 annually.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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