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Consumer Insight Manager Jobs in Chicago, IL (NOW HIRING)

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

Support revenue growth management initiatives including pricing architecture and mix optimization ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

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Consumer Insight Manager information

See Chicago, IL salary details

$54.6K

$100.1K

$137.6K

How much do consumer insight manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight manager in Chicago, IL is $100,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $111,900.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
What are popular job titles related to Consumer Insight Manager jobs in Chicago, IL? For Consumer Insight Manager jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Chicago, IL look for? The top searched job categories for Consumer Insight Manager jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Consumer Insight Manager jobs? Cities near Chicago, IL with the most Consumer Insight Manager job openings:
Sr Consumer Insight Analyst

Sr Consumer Insight Analyst

Dart Container

Chicago, IL

$90K - $120K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Dart Container rating

7.7

Company rating: 7.7 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

33rd of 110 rated packaging manufacturers


Job description

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners.  This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations. 

Day to Day Role

  • Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight  

  • Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends 

  • Translate trends into forwardlooking positive outcomes for brand strategy and innovation 

  • Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor 

  • Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions  

  • Support learning and development, leverage of data, insights and tools within the BU and sales organization 

  • Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance  

  • Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability 

  • Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space  

  • Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth 

  • Support customer planning, joint business plans, and customer line reviews as needed  

  • Support revenue growth management initiatives including pricing architecture and mix optimization  

  • Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends 

  • Leverage expert-level shelving knowledge to deliver bestinclass category shelving recommendations that enhance the shopper experience in store 

Core Skills and Qualifications

The ideal candidate must possess the following 

  • Bachelor's degree with an emphasis in business administration, marketing, or related field of study 

  • Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results 

  • Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions 

  • Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51, dunnhumby) 

  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools 

  • Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships 

  • Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams  

  • Demonstrated experience effectively presenting to an audience 

  • Advanced judgement and decision-making skills 

  • Highly organized with the ability to balance multiple projects simultaneously 

Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love, wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup, Dart products have been keeping people on the go and having fun for 65 years.  We're a family-owned, family-focused company of 12,000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason, MI, with 30 locations in three countries, we're proud of our ability to innovate, manufacture and lead the way with each new generation of quality products.

Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.

Dart Container is a drug-free workplace.  Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.

*THC testing ONLY when such testing is required by law.
Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

https://www.dartcontainer.com/eeoaa/

If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (800) 545-3278 Ext 3370 or email us at ADArequests@dart.biz. Relay calls can be made by dialing 711 or the relay number for your state.

If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at applicationassistance@dart.biz for assistance.


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