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Consumer Insight Manager Jobs in Georgia (NOW HIRING)

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Consumer Insights & Analytics: · Analyze market trends, consumer behaviors, and competitive ...

Zepinc

Category Insights Manager

Atlanta, GA · On-site

We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop ... This newly created position of Category Insights Manager will be an integral part of the Zep ...

Deckers

This role is a strategic 360 marketer who turns consumer insights, product priorities, and cultural ... Experience managing agencies and/or internal creative teams; strong briefing and feedback ...

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Consumer Insight Manager information

See Georgia salary details

$44.8K

$82K

$112.7K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Georgia is $82,020.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $91,600.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Georgia as of August 2026, with employment types broken down into 80% Full Time, 11% Part Time, 6% Contract, and 3% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,020 per year, or $39.4 per hour.

Manager, Integrated Media & Digital Innovation

Koch Industries

Atlanta, GA • On-site

$86K - $111K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Koch Industries rating

8.0

Company rating: 8.0 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

137th of 544 rated manufacturers

Job description

Your Job
Georgia-Pacific Consumer Business is seeking a Manager, Integrated Media & Digital Innovation to support the Brawny®, Sparkle®, and Vanity Fair® brands based in Atlanta, GA. This role offers the opportunity to shape media strategy for some of Georgia-Pacific's most iconic brands, connecting consumer insights, media investments, and business objectives to drive growth.
The successful candidate will lead media strategy, planning, and activation while partnering across Brand Building, Consumer Knowledge, Analytics, Search, Social, Shopper, and agency teams to unlock new opportunities, strengthen performance, and advance organizational learning. We're looking for a curious, business-minded leader who thrives on experimentation, brings a strong point of view, and can influence decisions that create meaningful business impact.
This is a hybrid role with three days a week in office (Tue/Wed/Thurs).
What You Will Do
  • L ead development and execution of integrated media strategies and plans aligned to brand and business objectives.
  • Serve as the media subject matter expert for the towel & napkins brands, developing strategic recommendations and media marketplace POVs.
  • Connect consumer, category, and business insights to media investments that drive growth and improve business outcomes.
  • Partner with Brand Building, Consumer Knowledge, Analytics, Search, Social, Shopper, and agency teams to develop integrated strategies, plans, and learning agendas.
  • Steward media investments and identify opportunities to improve effectiveness, efficiency, and return on investment.
  • Lead a test-and-learn agenda that evaluates new media opportunities, technologies, audiences, and approaches.
  • Translate media performance, measurement, and consumer insights into actionable recommendations that inform future investment decisions.
  • Manage agency and media partner relationships to drive innovation and executional excellence.

Who You Are
  • Media & Business Acumen: You understand the evolving media landscape and can connect consumer insights, media investments, and business objectives into sound recommendations.
  • Curious & Innovative: You are energized by learning, experimentation, and identifying new opportunities to drive growth and improve performance.
  • Collaborative Connector: You build strong partnerships across teams and bring together diverse perspectives to solve problems and unlock opportunities.
  • Confident Influencer: You have a point of view, communicate it effectively, and can influence decisions and drive alignment without direct authority.

Basic Qualifications
  • Bachelor's Degree or higher
  • 3+ years of marketing, media, or brand management experience

What Will Put You Ahead
  • Prior media strategy and/or planning experience
  • Strong digital media experience
  • Experience working across multiple marketing disciplines, including analytics, search, social, shopper, or consumer experience

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , aquí , or tu ).
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