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Consumer Insight Manager Jobs in Dallas, GA (NOW HIRING)

Zepinc

Category Insights Manager

Atlanta, GA

We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop ... This newly created position of Category Insights Manager will be an integral part of the Zep ...

Earn Haus

Consumer Insights Analyst

Atlanta, GA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Whitesburg, GA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Marietta, GA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Atlanta, GA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Atlanta, GA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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Consumer Insight Manager information

See Dallas, GA salary details

$47.9K

$87.8K

$120.6K

How much do consumer insight manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for consumer insight manager in Dallas, GA is $87,756.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,300.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What job categories do people searching Consumer Insight Manager jobs in Dallas, GA look for? The top searched job categories for Consumer Insight Manager jobs in Dallas, GA are:
What cities near Dallas, GA are hiring for Consumer Insight Manager jobs? Cities near Dallas, GA with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Dallas, GA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 82% In-person, 12% Hybrid, and 6% Remote job distribution, with an average salary of $87,756 per year, or $42.2 per hour.
Senior Manager, Consumer Insights & Research - Arby's

Senior Manager, Consumer Insights & Research - Arby's

Inspire Brands, Inc.

Sandy Springs, GA • On-site

Full-time

Posted 18 days ago

Inspire Brands rating

5.8

Company rating: 5.8 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

27th of 105 rated fast food restaurants

Job description

PURPOSE OF THE POSITION
Leading the Arby's Consumer Insights team, the Sr. Manager is responsible for all facets of research and insights development across the Arby's brand and acts as the primary strategic business partner and "Voice of the Consumer" for the brand team. This person will lead a team of research professionals who work closely with the Brand Experience, Strategy Culinary, Category Management, and IMC teams to deliver insights and recommendations that inform the innovation pipeline, advertising creative, consumer targeting and overall brand strategy. This person will be the subject matter expert for the Arby's brand team and be experienced in identifying research methodologies, conducting consumer research, executing product tests, and turning data into actionable recommendations for maximum impact. This person will also lead the research planning process and manage the Consumer Insights budget for the Arby's brand. This role will be based in the Atlanta Support Center.
RESPONSIBILITIES
  • Interface with key brand leaders (VP/CMO) to develop learning plans, present research findings and drive organizational priorities
  • Represent the "voice of the consumer" in brand discussions ensuring the consumer is considered in all brand decisions
  • Manage the product research processes that inform product ideation, development, and execution. These include product concept screeners, concept tests, CLT taste tests and buyer reactions studies
  • Monitor and report Arby's brand health metrics and advertising creative evaluations
  • Be the brand expert on the Arby's and BR consumer target and segmentation analysis
  • Conduct ad hoc research and analysis that inform menu design and product optimization (e.g., TURF studies, focus groups, menu testing)
  • Identify and provide actionable insights from industry sources and consumer trends to impact brand strategy and product innovation
  • Lead, coach and manage the Arby's Consumer Insights team to deliver timely research, project deliverables, insights, and custom analysis
  • Socialize insights across Inspire Brands, making connections between business partners where relevant

EDUCATION QUALIFICATIONS
  • Bachelor's Degree in Marketing, Business, Statistics, Social Science, or similar
  • Preferred: Master's Degree in Market Research or related field

EXPERIENCE QUALIFICATION
  • 7-10 years of experience in Market Research, Consumer Insights, or related field
  • Preferred: Client- and vendor-side consumer insights experience

REQUIRED KNOWLEDGE, SKILLS or ABILITIES
  • Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies
  • A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining)
  • Experience with survey programming tools such as Qualtrics or Decipher; knowledge of SPSS is a plus
  • Ability to synthesize and translate consumer research into strong actionable insights to address business challenges
  • Proven collaboration, strategic thinking, and leadership skills
  • Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action
  • Experience leading a team and influencing senior management thinking
  • Strong analytical, project and time management skills
  • Ability to travel 10% of time

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

What Inspire Brands employees say

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Hours and flexibility

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About Inspire Brands

Sourced by ZipRecruiter

Inspire Brands Inc., located in Atlanta, GA, United States, operates in the foodservice industry as a multi-brand restaurant company, making it among the biggest restaurant companies globally. Their portfolio includes well-known restaurant brands such as Arby's, Buffalo Wild Wings, Sonic, and Jimmy John's, reflecting their commitment to innovation and quality. Founded in 2018 as a result of a consolidation of various restaurant brands under one corporate umbrella, Inspire Brands was formed with a vision to invigorate excellent brands and supercharge their long-term growth.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

2018

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