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Consumer Insight Manager Jobs in Dallas, GA (NOW HIRING)

Red Bull

Manager, Field Marketing

Atlanta, GA · On-site

$85K/yr

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their ... Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc ...

Red Bull

Manager, Field Marketing

Atlanta, GA · On-site

Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc ... Work cross-functionally, managing internal and external requests in line with the annual business ...

Focus South

Marketing Associate

Atlanta, GA · On-site

Through a clear understanding of trends, market dynamics, and consumer insights, you will ... management. Qualifications 1-2 years of work experience in marketing (agency or in-house ...

Coca-Cola

Manager, Product Development

Atlanta, GA

$110K - $137K/yr

Job Purpose Summary As a Manager, Product Development, you will lead the execution of complex and ... insights, and digital tools to ensure products meet consumer expectations, quality standards ...

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Consumer Insight Manager information

See Dallas, GA salary details

$47.9K

$87.8K

$120.6K

How much do consumer insight manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for consumer insight manager in Dallas, GA is $87,756.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,300.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Dallas, GA?

For Consumer Insight Manager jobs in Dallas, GA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Dallas, GA look for?

The top searched job categories for Consumer Insight Manager jobs in Dallas, GA are:

What cities near Dallas, GA are hiring for Consumer Insight Manager jobs?

Cities near Dallas, GA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Dallas, GA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 82% In-person, 12% Hybrid, and 6% Remote job distribution, with an average salary of $87,756 per year, or $42.2 per hour.

Manager, Field Marketing

Red Bull

Atlanta, GA • On-site

$85K/yr

Full-time

Re-posted 29 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities while encompassing local needs. FMMs embody our commitment to giving a local face to the global brand by developing marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution. The FMM is based 'in the field' to bring the brand to life locally.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • STRATEGIC DIRECTION
    Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.
    Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
    Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports, Culture, and Brand Marketing team).
    Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the regional national team.
    Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.
    Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.
  • PREMIUM APPEAL OF LOCAL PRIDE
    Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
    Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
    Always have the "consumer" and "brand" eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way.
    Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.
    Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport/fitness and culture opinion leaders relevant to our target, entrepreneurial communities, local media outlets (TV, radio, print, digital and social media)).
    Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach.
    Continually re-apply global, national and regional best practices when and where it makes sense.
    Collaborate with regional sports event marketing to leverage the Event Vehicle program in the right way to excite and surprise consumers.
  • MARKETING INNOVATION
    Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
    Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
    Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
    Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House).
  • ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
    Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
    Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes.
    Coach FMSs in sourcing, hiring and training their Student Marketeers, approving every hire.
    Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance reviews.
    Provide on-going coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify development needs of the FMSs working closely with the Head of Field to help make it happen.
  • DRIVING EFFICIENCIES
    Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
    Develop and manage the regional budget with the support of the head of field and regional marketing team.
    Constantly identify cost saving opportunities and other efficiencies for the company in the region.
    Manage field expenses and general administration.
    Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • 3+ min years marketing experience.
  • People management experience with a proven track record in hiring, training, and motivating teams.
  • Experience in working with commercial teams - general sales or trade marketing.
  • Proven background in negotiation and management of budgets.
  • A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.
  • Strong leadership, planning and project management skills.
  • A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region.
  • A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
  • Ability to multi-task and work in cross-functional teams with different objectives and personalities.
  • Excellent communication skills, orally and in writing, including presenting and training abilities.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Must have valid US driver's license
  • Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
  • Travel 60-70%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
AtlantaGeorgia, United States
United StatesRed Bull North America
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