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Consumer Insight Analyst Jobs in Wisconsin (NOW HIRING)

Sr. Sensory Scientist

Sheboygan Falls, WI · On-site

$94K - $129K/yr

In this role, you will act as a strategic thought partner to Consumer Insights, Innovation, Product ... Strong analytical, conceptual, and problem solving skills with hands on expertise in sensory ...

Sr. Sensory Scientist

Sheboygan Falls, WI · On-site

$94K - $129K/yr

In this role, you will act as a strategic thought partner to Consumer Insights, Innovation, Product ... Strong analytical, conceptual, and problem solving skills with hands on expertise in sensory ...

Sr. Sensory Scientist

Sheboygan Falls, WI · On-site

$94K - $129K/yr

In this role, you will act as a strategic thought partner to Consumer Insights, Innovation, Product ... Strong analytical, conceptual, and problem solving skills with hands on expertise in sensory ...

E-Commerce Analyst

Middleton, WI · On-site

$59.38 - $68.75/hr

... consumer channels. * Evaluate conversion behavior and recommend practical improvements that ... insights more efficiently. * Support ongoing enhancement efforts across e-commerce applications ...

Showing results 41-60

Consumer Insight Analyst information

See Wisconsin salary details

$40

$49

$57

How much do consumer insight analyst jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for consumer insight analyst in Wisconsin is $49.45, according to ZipRecruiter salary data. Most workers in this role earn between $44.86 and $54.13 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What are popular job titles related to Consumer Insight Analyst jobs in Wisconsin? For Consumer Insight Analyst jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Wisconsin look for? The top searched job categories for Consumer Insight Analyst jobs in Wisconsin are:
What cities in Wisconsin are hiring for Consumer Insight Analyst jobs? Cities in Wisconsin with the most Consumer Insight Analyst job openings:
Infographic showing various Consumer Insight Analyst job openings in Wisconsin as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $102,851 per year, or $49.4 per hour.

$134K - $135K/yr

Full-time

Re-posted 2 days ago


Northwestern Mutual rating

8.0

Company rating: 8.0 out of 10

Based on 73 frontline employees who took The Breakroom Quiz

163rd of 303 rated insurance


Job description

About the Job

As the Senior Manager of Advisor Insights, you will bring financial advisor understanding and strategic foresight to life to inspire profitable growth. You will drive the learning agenda across cross-functional teams, developing forward-looking strategies grounded in field realities and emerging trends.

This is your opportunity to help build a new, centralized enterprise insight capability. You will advocate for financial advisors, anticipating their needs while bridging these findings with consumer realities. Beyond driving field research, you will act as a compelling team leader with natural servant leadership abilities, passionate about mentoring and shaping our analytical talent.

You will design impactful reporting frameworks by synthesizing custom field research, advisor sentiment, and client NPS where applicable. As a master storyteller, you will help weave disparate field, consumer, and client data into meaningful insights that bring extreme clarity to the organization and empower stakeholders to take insight-led action.

By helping to integrate insights across the advisor, client, and consumer journeys, you will unify field experience assessment scores and holistic feedback into a cohesive lifecycle view. This approach allows you to proactively prescribe targeted solutions that elevate the advisor experience and drive enterprise success.

Finally, you will support our steady enterprise approach to AI adoption, leveraging AI-driven tools to enhance field research capabilities and keep the team at the cutting edge of data synthesis.

What You'll Do

  • Lead the Field learning agenda working closely with Field, Journey, Marketing, Product and Digital teams to develop products, communications and strategies that are grounded in deep financial advisor understanding.

  • As part of the Enterprise Insights team, be the go-to source for ad-hoc analysis and actionable research. Be an advocate for the field, client and consumer in internal meetings and a driver of insight-led actions across the enterprise.

  • Deliver reports, insights and implications to assigned business partners to inform decisions that improve the field / consumer / client experience.

  • Perform data analysis and interpretation, using basic statistical techniques (Frequency distributions, Descriptive statistics, T-tests; Cross-tabs, Correlations, Text analytics) to reveal new findings and insights to marketing and other business partners.

  • Determine requisite data elements and work with technical resources to design integrated internal and syndicated datasets to provide required analysis.

  • Identify opportunities to enhance the team's analytical capabilities by evaluating current processes, new trends, working with business partners, and taking initiative to apply new and improved research best practices.

  • Proactively share relevant information and insights with the internal teams.

  • Interpret and synthesize multi-source data into insights that lead to actionable strategies and plans for the brand.

What You'll Bring To The Role

  • Minimum of 5 years' experience/knowledge desired in research and data analysis, application of statistical research techniques. B2C category experience strongly preferred.

  • Seasoned expert in advanced features of a variety of programs which may include Excel, Access, SQL, SAS, SPSS, Tableau and Business Intelligence tools.

  • Experience and knowledge of the following advanced analytic techniques (Regression, Factor analysis, Cluster analysis highly preferred).

  • Experience should include budget management, and vendor management.

  • Strong technical market research skills that include; quantitative, qualitative, primary, and secondary.

  • Degree in business, marketing, social sciences, statistics or related field. Ideally from top-tier school.

  • Strong business acumen.

  • Financial Services Experience Not Required; but must have, or acquire soon after, intimate knowledge of NM field, markets, clients and products.

  • Able to be both strategic and tactical, with strong analytical, problem solving and conceptual skills. Ability to unite key colleagues and cross-functional partners by gaining trust through demonstrating business expertise.

  • Consistently displays professional courage to research design, analysis and interpretation to deliver credible work product free of bias.

  • Acts in the best interest of consumer / clients and the company.

  • Embraces new research tools and AI capabilities as they become available and approved.

  • MBA or Master's Degree strongly preferred

Skills You Have

  • Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.

  • Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.

  • Problem Management: Classifies, prioritizes and initiates action, and documents root causes of problems and implements remedies. Manages the lifecycle of all problems. Prevents incidents from happening and minimizes the impact of incidents that cannot be prevented.

  • Research Communication: Synthesizes and communicates research findings and insights in compelling ways to stakeholders to influence potential design and decision making. Translates data into compelling narratives to demonstrate business insights and opportunities and influence business decisions.

  • Research Design: Leverages methods such as surveys, contextual inquiries, card sorting, and focus group to identify problems/risks and devises plans to address concerns raised via research.

#LI-Onsite, #LI-Hybrid #LI-Remote

Compensation Range:

Pay Range - Start:

$89,360.00

Pay Range - End:

$134,040.00

Geographic Specific Pay Structure:

Structure 110:

Structure 115:

We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

Job Posting End Date:


The timeline for this job posting may be shortened or extended based on organizational needs.


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Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.


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About Northwestern Mutual

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Northwestern Mutual has been helping families and businesses achieve financial security for over 160 years through a distinctive planning approach that integrates risk management with wealth accumulation, preservation, and distribution. With more than $290 billion in assets, $30 billion in revenues and more than $1.9 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.6 million clients. People are the power behind Northwestern Mutual, and diversity makes us better. We are committed to reflecting and serving the marketplace. We do so by attracting and improving the engagement of those who bring their outstanding perspectives, ideas, and beliefs.

Industry

Finance and insurance

Company size

5,001 - 10,000 Employees

Headquarters location

Milwaukee, WI, US