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Consumer Insights Associate Jobs in Wisconsin (NOW HIRING)

Associate Brand Manager

Racine, WI · On-site

$81K - $105K/yr

As Associate Brand Manager, you'll help shape how our brands connect with consumers, stand out in ... Working at the intersection of brand strategy, consumer insights, creative, media, and commerce ...

Associate Brand Manager

Racine, WI · On-site

$81K - $105K/yr

As Associate Brand Manager, you'll help shape how our brands connect with consumers, stand out in ... Working at the intersection of brand strategy, consumer insights, creative, media, and commerce ...

Utilize CX data and insights to inform decision-making and drive improvements. Assess performance ... High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Wisconsin?

The most popular types of Consumer Insights jobs in Wisconsin are:

What are popular job titles related to Consumer Insights Associate jobs in Wisconsin?

For Consumer Insights Associate jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Wisconsin look for?

The top searched job categories for Consumer Insights Associate jobs in Wisconsin are:

What cities in Wisconsin are hiring for Consumer Insights Associate jobs?

Cities in Wisconsin with the most Consumer Insights Associate job openings:

Infographic showing various Consumer Insights Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 25% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Associate Manager, Innovation - Pest Control

SC Johnson

Racine, WI • On-site

$81K - $105K/yr

Full-time

Medical, Retirement

Re-posted 21 days ago


SC Johnson rating

8.2

Company rating: 8.2 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

31st of 102 rated chemical manufacturers


Job description

Job Description Associate Manager, Innovation - Pest Control

Racine, Wisconsin

Category: Marketing Job ID: 28205 Apply Save Job

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

ABOUT THE ROLE

The Associate Manager, Innovation - Pest Control is responsible for developing and managing an innovation pipeline aligned with North America Pest Control Brand’s expanding growth ambitions and translating unmet consumer needs into winning products. In this role, you will identify consumer needs and pockets of opportunity, develop a five-year product and marketing innovation plan and drive new product innovations.

The Associate Manager, Innovation - Pest Cont will confidently navigate uncertainty, challenge conventional wisdom, and prioritize action. You will effectively lead cross-functional teams, including RD&E, Consumer Insights and Business Analytics, Design, Legal, Regulatory, Product Supply, and Finance, by influencing, encouraging, and celebrating their efforts. Passionate and curious, you will hold strong opinions and continuously seek inspiration from consumer, brand, advertising, technology and start-up trends. With a focus on continuous improvement, it will be your role to refine processes, products, and language. You will acknowledge trade-offs, take calculated risks, and own outcomes, celebrating both successes and failures. Strong problem-solving skills are essential, simplifying complex situations, removing barriers, and recommending alternative actions. Ideally, the candidate has product innovation or marketing commercialization experience in global CPG.

FOR INTERNAL ASSOCIATES: THIS ROLE IS M4 LEVEL COMPENSATION

KEY RESPONSIBILITIES

·Strategic Leadership: Partner with brand teams to develop winning consumer-led brand strategies

·Innovation Pipeline Development: Accountable for developing and managing an innovation pipeline that aligns with brand strategy and growth targets

·Consumer-Centric Concept Development: Translate unmet consumer needs into winning product concepts that satisfy category and customer requirements

·New Product Innovation: Scope, lead, and deliver new product innovations to drive commercial business growth via cross-functional leadership

·Long-Term Planning: Develop five-year product and marketing innovation pipeline that address consumer needs and enhances brand equity by focusing on key problems and aligning with the brand's North Star

·Consumer and Shopper Insights: Understand and leverage consumer and shopper insights to drive segment priorities. Analyze, distill, and make strategic recommendations to support business initiatives and priorities

REQUIRED EXPERIENCE YOU’LL BRING

·Bachelor’s degree in marketing, Business Administration, or related field with 5+ years of relevant work experience or advanced degree in marketing, business administration or related field with 3+ years of relevant work experience

·Qualified candidates must be legally authorized to work in the US

PREFERRED EXPERIENCES AND SKILLS

·Marketing Experience: 3-5 years of marketing experience in developing consumer products

·Leadership: Proven ability to lead cross-functional teams

·Product Innovation: Experience with and passion for portfolio and product innovation, including the ability to distill consumer insights into meaningful and differentiated product offerings

·Cross-Functional Collaboration: Demonstrated ability to execute highly complex or specialized projects with an excellent ability to work with cross-functional teams, critical for driving success

·Barrier Removal: Ability to remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment

·Sense of Urgency: High sense of urgency to deliver winning results individually and through others

·Curiosity and Open-Mindedness: Approach situations and processes with curiosity and open-mindedness, applying new learning

·Industry Experience: Prior experience in FMCG/CPG is preferred

JOB REQUIREMENTS

·Full time onsite position at Sam’s Campus, Mt. Pleasant, WI

·Remote work is available once per week for eligible employees

·Some travel may be required

·This role is eligible for domestic relocation.

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

#LI-JS1

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.

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