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Consumer Insights Associate Jobs in Wisconsin (NOW HIRING)

Springs Window Fashions and Affiliated Companies

WI · On-site

$65 - $95/hr

The Associate Product Manager will help translate market trends, consumer insights, and strategic priorities into actionable business plans that support the continued growth of Springs Window ...

Ascension

Consumer Experience Manager

Glendale, WI

$87K/yr

We empower our 97,000+ associates to bring their skills and expertise every day to reimagining ... Utilize CX data and insights to inform decision-making and drive improvements. Assess performance ...

The Metal Ware Corporation

Warehouse Associate

Two Rivers, WI · On-site

$21.50 - $25.75/hr

We utilize consumer insights, emerging technologies, and creative thinking to provide solutions that exceed our customer's expectations. Teamwork: We work collaboratively in order to achieve a common ...

Metal Ware Corporation

Warehouse Associate

Two Rivers, WI · On-site

$21.50 - $25.75/hr

We utilize consumer insights, emerging technologies, and creative thinking to provide solutions that exceed our customer's expectations. Teamwork: We work collaboratively in order to achieve a common ...

Springs Window Fashions and Affiliated Companies

WI · On-site

$70 - $95/hr

Headquartered in Middleton, WI, we have 6,000 associates with locations in North America, Europe ... As a consumer-focused team, we connect insights, strategy, and creativity to deliver meaningful ...

Generac

Consumer Sales Specialist

Pewaukee, WI · On-site

Gather and analyze feedback from consumers, sharing insights with internal teams to improve ... Associates degree in related field or equivalent experience * 1 year related experience within ...

Generac

Consumer Sales Specialist

Pewaukee, WI

Gather and analyze feedback from consumers, sharing insights with internal teams to improve ... Associates degree in related field or equivalent experience * 1 year related experience within ...

Generac

Consumer Sales Specialist

Pewaukee, WI · On-site

Gather and analyze feedback from consumers, sharing insights with internal teams to improve ... Associates degree in related field or equivalent experience * 1 year related experience within ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Wisconsin?

The most popular types of Consumer Insights jobs in Wisconsin are:

What are popular job titles related to Consumer Insights Associate jobs in Wisconsin?

For Consumer Insights Associate jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Wisconsin look for?

The top searched job categories for Consumer Insights Associate jobs in Wisconsin are:

What cities in Wisconsin are hiring for Consumer Insights Associate jobs?

Cities in Wisconsin with the most Consumer Insights Associate job openings:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 25% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Associate Product Manager

Springs Window Fashions

Middleton, WI • On-site

Other

Posted 20 days ago

Springs Window Fashions rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

Description
Associate Product Manager - Outdoor Portfolio
About Springs
Springs Window Fashions has been a leader in custom window treatments since 1939. Headquartered in Middleton, Wisconsin, we employ more than 6,000 associates across North America, Europe, and Asia. Our products are sold under industry-leading brands including Bali, Graber, SunSetter, and Mecho through major retailers, dealer networks, designer showrooms, and commercial channels.
Position Summary
The Associate Product Manager for the Outdoor Portfolio supports the development and execution of product strategies that drive profitable growth, market differentiation, and customer value across the Outdoor portfolio, including the SunSetter brand. Working closely with Product Management, Marketing, Engineering, Sales, Operations, and supplier partners, this role helps identify consumer needs, evaluate market opportunities, and bring new products and enhancements to market.
This role provides hands-on experience across product strategy, portfolio management, innovation, and cross-functional leadership while supporting the full product lifecycle-from opportunity identification and business case development through launch and continuous improvement. The Associate Product Manager will help translate market trends, consumer insights, and strategic priorities into actionable business plans that support the continued growth of Springs Window Fashions' outdoor business.
This position is ideal for a high-potential product professional who is passionate about consumer products, innovation, and outdoor living solutions, and is looking to build the skills and experience necessary to advance into a Product Manager role.
Key Responsibilities
Support Product Business Performance
  • Support the Outdoor living portfolio to achieve revenue, margin, and profitability goals.
  • Monitor business performance and identify growth, pricing, and cost optimization opportunities.
  • Assist in building business cases for new products and product enhancements.

Support Portfolio & Roadmap Strategy
  • Contribute to product roadmaps and innovation plans for SunSetter and Outdoor living categories.
  • Analyze market trends, competition, and consumer needs to identify growth opportunities.
  • Assist in prioritizing product investments and lifecycle decisions.

Drive Cross-Functional Execution
  • Partner with Engineering, Marketing, Sales, Operations, Supply Chain, and Customer Care on product initiatives.
  • Support New Product Development projects from concept through launch.
  • Help manage timelines, deliverables, and stakeholder alignment.

Develop Category Expertise
  • Build expertise in the SunSetter brand, outdoor living market, consumer trends, and dealer channels.
  • Participate in customer visits, trade shows, supplier meetings, and market research activities.
  • Demonstrate increasing ownership and leadership with a clear path to Product Manager.

Success Metrics
  • Product line revenue and margin performance.
  • Successful execution of new product launches and enhancements.
  • Achievement of project milestones, timelines, and quality objectives.
  • Identification of cost-reduction and value-improvement opportunities.
  • Customer and dealer satisfaction improvements.
  • Demonstrated growth in product ownership, strategic thinking, and cross-functional leadership.

Requirements
Education & Experience
  • Bachelor's degree in Marketing, Engineering, Economics, Business Administration, or a related field.
  • Minimum of 1 year of experience in product management, product marketing, sales, engineering, business analysis, or related functions.
  • Demonstrated ability to analyze data and make business recommendations.
  • Experience supporting consumer products, home improvement products, outdoor living products, or comparable durable goods preferred.
  • Experience participating in New Product Development (NPD) projects and cross-functional teams preferred.
  • Exposure to dealer, channel, or direct-to-consumer business models preferred.

Knowledge, Skills, and Abilities
Business & Financial Acumen
  • Understand key product line performance metrics including revenue, margin, pricing, cost, mix, inventory, and quality.
  • Use data to identify opportunities for profitable growth and cost optimization.
  • Develop an understanding of P&L drivers and product lifecycle economics.

Strategic Thinking
  • Contribute to product portfolio planning and long-range category strategies.
  • Monitor market trends, competitive activity, and consumer needs to identify growth opportunities.
  • Support roadmap development for existing products and future outdoor living innovations.
  • Anticipate evolving customer, dealer, and channel needs.

Cross-Functional Leadership
  • Lead smaller projects and workstreams while supporting larger strategic initiatives.
  • Collaborate effectively across Engineering, Marketing, Sales, Supply Chain, Operations, Customer Care, and Sourcing.
  • Build alignment among stakeholders through strong communication and data-driven recommendations.
  • Demonstrate increasing ownership and leadership across product initiatives.

Customer & Market Orientation
  • Develop a deep understanding of dealers, consumers, and channel partners.
  • Participate in Voice of Customer (VOC) activities, market research, and competitive analysis.
  • Translate customer and market insights into actionable product recommendations.

Analytical & Technical Aptitude
  • Understand product specifications, manufacturing considerations, and customer requirements.
  • Analyze market, customer, and business data to support product decisions.
  • Ability to learn product features and effectively communicate customer benefits.

Personal Attributes
  • Demonstrates an ownership mindset and accountability for results.
  • Self-motivated with strong learning agility and intellectual curiosity.
  • Resilient and adaptable in a fast-paced environment.
  • Strong communicator capable of influencing without authority.
  • High potential candidate with demonstrated capability to grow into a Product Manager role.

How We Work to Deliver a Best Experience: Our Culture
  • Our Core Value: We do the right thing, always
  • Our Seven Cultural Behaviors
    • Empowerment - We trust our people.
    • Ownership - We take 100% responsibility for our roles actions, and results.
    • Leadership - We all lead by example and talk direct with respect (DWR).
    • One Team - We are One Springs Team.
    • Customer First - We consider our customers' needs before every decision.
    • Continuous Innovation - We are constantly learning, innovating, and improving.
    • Speed - We define priorities and operate with a sense of urgency and agility.

This posting is anticipated to remain open until a qualified candidate is hired.

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