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Consumer Insights Associate Jobs in Wisconsin (NOW HIRING)

Associate Brand Manager

Plymouth, WI · On-site +1

$87K - $113K/yr

The Associate Brand Manager will work with the Brand Marketing Team to build the brand and to ... Track consumer panel metrics and consumer trends and uses insights to influence decision making.

Associate Brand Manager

Plymouth, WI · On-site +1

$87K - $113K/yr

The Associate Brand Manager will work with the Brand Marketing Team to build the brand and to ... Track consumer panel metrics and consumer trends and uses insights to influence decision making.

Associate Brand Manager

Plymouth, WI · On-site +1

$87K - $113K/yr

The Associate Brand Manager will work with the Brand Marketing Team to build the brand and to ... Track consumer panel metrics and consumer trends and uses insights to influence decision making.

Associate Brand Manager

Plymouth, WI · On-site

$87K - $113K/yr

The Associate Brand Manager will work with the Brand Marketing Team to build the brand and to ... Track consumer panel metrics and consumer trends and uses insights to influence decision making.

Showing results 41-60

Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Wisconsin?

The most popular types of Consumer Insights jobs in Wisconsin are:

What are popular job titles related to Consumer Insights Associate jobs in Wisconsin?

For Consumer Insights Associate jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Wisconsin look for?

The top searched job categories for Consumer Insights Associate jobs in Wisconsin are:

What cities in Wisconsin are hiring for Consumer Insights Associate jobs?

Cities in Wisconsin with the most Consumer Insights Associate job openings:

Infographic showing various Consumer Insights Associate job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 25% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Associate Manager, Digital Customer Experience and Innovation

KOHLS

Menomonee Falls, WI • On-site

Other

Posted 29 days ago


Kohl's rating

5.8

Company rating: 5.8 out of 10

Based on 1,479 frontline employees who took The Breakroom Quiz

12th of 21 rated department stores


Job description

About the Role

As Associate Manager, Digital Customer Experience and Innovation, you will drive the execution of next-generation digital customer experience initiatives that enhance how customers discover, engage, and shop across Kohl’s digital ecosystem. You will bring the customer experience strategy to life through personalization, experimentation, targeted engagement, and emerging capabilities such as guided selling and AI-powered interactions. This role blends strategic thinking and hands-on execution, requiring you to translate vision into scalable programs that improve relevance, increase conversion, and drive revenue growth. You will partner closely with cross-functional teams to operationalize data-driven experiences and continuously optimize performance across digital touchpoints.

What You’ll Do

  • Execute against the digital customer experience and personalization roadmap, translating strategy into scalable programs

  • Lead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channels

  • Design and implement A/B and multivariate tests to validate hypotheses and improve performance

  • Support evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual data

  • Partner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offers

  • Contribute to conversational commerce and guided selling pilots and test programs

  • Leverage customer insights and performance data to identify opportunities and inform prioritization

  • Monitor performance against KPIs (key performance indicators) including engagement, conversion, and revenue and translating insights into action

  • Drive continuous improvement through a structured test-and-learn approach

  • Build strong cross-functional partnerships to ensure alignment and execution

  • Additional tasks may be assigned

What Skills You Have

Required
  • Bachelor’s Degree in Business, Marketing, Engineering, Computer Science, or related field

  • 4+ years of experience in Digital Experience, Personalization, Marketing,  E-commerce, Product, or related field

  • Experience with A/B testing, experimentation frameworks, and optimization strategies

Preferred
  • Experience with personalization engines, recommendation systems, or AI-driven experiences

  • Experience with digital marketing or e-commerce platforms

  • Exposure to conversational commerce, guided selling, or digital innovation

  • Experience in retail or e-commerce environments


What Kohl's employees say

Pay

Benefits

Hours and flexibility

Workplace

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