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Consumer Insight Analyst Jobs in Massachusetts (NOW HIRING)

Boston Childrens Hospital

$188K - $301K/yr

... consumer, patient/family, and referring physician insights, analytics, segmentation, brand measurement, competitive intelligence, and campaign effectiveness. • Develop and operationalize a multi ...

SimpliSafe

Sr. Director, Consumer Insights

Boston, MA · On-site

This role requires a strong balance of strategic vision, analytical rigor, storytelling excellence, and people leadership. What You'll Own Insights Function * Own a deep, holistic understanding of ...

New

Nike

Lead, Digital Product Manager (Converse)

Boston, MA · On-site

$217K/yr

Experience leveraging analytics, consumer insights, and experimentation to drive product decisions and business outcomes * Strong analytical and problem-solving skills with the ability to translate ...

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ... Leverage advanced analytics, segmentation, and need-state frameworks to deepen understanding of ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for consumer insight analyst in Massachusetts is $54.34, according to ZipRecruiter salary data. Most workers in this role earn between $49.33 and $59.47 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $113,024 per year, or $54.3 per hour.

Associate Director, Consumer Omnichannel Strategy, Psoriasis

Boston, MA • On-site

Takeda Pharmaceutical Company Limited
Investment Clubs and Venture Capital Companies • 1 - 10 employees
Learn more about Takeda Pharmaceutical Company Limitedexternal

Full-time

Re-posted 12 days ago

Takeda Pharmaceuticals rating

7.3

Company rating: 7.3 out of 10

Based on 71 frontline employees who took The Breakroom Quiz

Job description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Associate Director, Consumer Omnichannel Strategy, Psoriasis
Takeda Pharmaceutical
Cambridge, MA
About the Role:
The Associate Director, Consumer Omnichannel Strategy, Psoriasis is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriasis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels.
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AI to drive efficiency and innovation.
This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Consumer Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.
Key Responsibilities:
Omnichannel Experience & CRM Strategy
  • Design and build the end-to-end consumer digital patient journey across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
  • Lead development and launch of the patient website, associated tools, and CRM database.
  • Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
  • Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
  • Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance

Digital Media & Social Strategy
  • Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
  • Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
  • Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
  • Partner with agencies to develop consumer digital content & media strategy
  • Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
  • Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.

Measurement, Analytics & Optimization
  • Utilize analytics tools and platforms to track, analyze, and identify optimization opportunities across media, content, CRM, and the broader consumer experience.
  • Define and measure KPIs across the funnel (e.g., media performance, conversion rates, email engagement, content interactions).
  • Build the "test, learn, and optimize" approach working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights.

Cross-Functional Leadership & Ways of Working
  • Partner with Consumer Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels.
  • Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision.
  • Partner with MCE team on development of derivative content across channels.
  • Work closely with Patient Support Services to ensure seamless integration of patient experience across the full consumer journey.
  • Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value
  • Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence.

Minimum Qualifications:
Required
  • Bachelor's degree.
  • Experience working in pharmaceutical, healthcare, or other highly regulated industries.
  • 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields.
  • Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
  • Strong experience with digital media planning, buying, and optimization across paid channels.
  • Experience managing brand social media channels.
  • Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
  • Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
  • Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Desired
  • MBA.
  • Prior pharmaceutical launch experience.
  • Commercial experience in dermatology or immunology (e.g., psoriasis) a plus.
  • Experience with AI-driven media, personalization, or marketing optimization platforms.
  • 3+ years of experience in the pharma or healthcare industry

Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MA
U.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Takeda Ventures

Sourced by ZipRecruiter

Industry

Investment clubs and venture capital companies, pharmaceutical product wholesalers and pharmaceutical and medicine manufacturing

Company size

1 - 10 Employees

Headquarters location

San Diego, CA, US

Social media

Twitter

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