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Consumer Insight Analyst Jobs in Massachusetts (NOW HIRING)

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ... Leverage advanced analytics, segmentation, and need-state frameworks to deepen understanding of ...

TruRoots Company

Senior Associate Brand Manager

Dedham, MA · On-site

$89K - $116K/yr

Consumer-focused thinking and ability to develop creative materials tied to consumer insights ... Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator) * Strong ...

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All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Massachusetts

Consumer Insight Analyst information

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$54

$63

How much do consumer insight analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for consumer insight analyst in Massachusetts is $54.34, according to ZipRecruiter salary data. Most workers in this role earn between $49.33 and $59.47 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 77% Full Time, 18% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $113,024 per year, or $54.3 per hour.

Sr. Client Services Analyst, Strategic Accounts

Numerator

Boston, MA • On-site

$73K - $80K/yr

Full-time

Posted 13 days ago

Job description

The salary range for this role is $73,000 - $80,000/year + Bonus.
As a Sr. Client Services Analyst with Numerator, you'll be a vital member of Numerator focusing on supporting a core set of clients via ad-hoc projects/custom analyses. Your responsibility is to guide client users on Numerator's Insights platform and leverage our consumer panel set to execute and deliver analytical insights and recommendations to our customers. Clients include Numerator's Fortune 100 and fast-growing strategic customers that span CPG, Retail, Electronics, Durable Goods, and Quick-Serve Restaurants.
How You'll Spend Your Time
  • Guide client users on Numerator's Insights business intelligence platform to navigate the system, interpret results, and design reports to answer their key business questions
  • Leverage Numerator's proprietary consumer panel and resulting data to execute and deliver analytic insights and recommendations to Numerator's customers that drive increased sales and improved marketing effectiveness
  • Develop a deep understanding of Numerator data, solutions and services including their key differentiators versus legacy approaches and competing offerings
  • Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts
  • Travel, as required, to support the above responsibilities
Skills & Requirements
  • Bachelor's degree or 3 or more years relevant experience
  • Desired CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles, or experience as a service provider to these functions
  • Understanding of both syndicated and household panel data (Nielsen and/or IRI)
  • Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, NPD, Dunnhumby)
  • Working knowledge of Business Intelligence software such as Microstrategy, Tableau, QlikView, or Business Objects
  • Skilled at developing relationships with clients to become a trusted and value-added business partner
  • Excellent oral and written communication skills
  • Strong presentation skills, particularly with customers or prospects present
  • Proven analytic skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights
  • Proven track record of delivering high-quality results in a timely manner
  • Demonstrate curiosity and adaptability in adopting AI and emerging technologies to improve efficiency, problem-solving, and client outcomes
  • Comfortable using AI tools (e.g., ChatGPT, Copilot, Gemini) and working alongside AI as a collaborator

#LI-Remote
There is strength in numbers - We are the Numerati
Numerator is 2,000 employees strong. We have the confidence to be real and embrace what makes each Numerati unique. Our diverse experiences, ideas and backgrounds fuel our innovation.
Being part of the Numerati means that we'll take care of you! From our Recharge Days, maximum flexibility policy, wellness resources for employees and their families, development opportunities and much more - we're always finding ways to better support, celebrate and accelerate our team.

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