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Consumer Insight Analyst Jobs in Massachusetts (NOW HIRING)

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How much do consumer insight analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for consumer insight analyst in Massachusetts is $54.34, according to ZipRecruiter salary data. Most workers in this role earn between $49.33 and $59.47 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 77% Full Time, 18% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $113,024 per year, or $54.3 per hour.

Senior Manager, Consumer Insights

Staples, Inc.

Framingham, MA • On-site

Full-time

Retirement, PTO

Re-posted 9 days ago

Staples rating

5.8

Company rating: 5.8 out of 10

Based on 629 frontline employees who took The Breakroom Quiz

426th of 731 rated retailers

Job description

Staples is business to business. You're what binds us together. 

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision. 

What you will be doing: 

- Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities. 

- Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience. 

- Translate complex research and analytics into clear, compelling narratives that drive business decisions. 

- Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams. 

- Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning. 

- Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact. 

- Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance. 

- Manage external research vendors, budgets, and multiple concurrent projects. 

- Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes. 

What You Bring to the Table: 

- Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives 

- Strong leadership and team development skills 

- Strong strategic thinking with the ability to connect insights to business impact 

- Influencing and stakeholder management across multiple levels 

- Intellectual curiosity and a passion for understanding customers 

- Ability to balance big-picture strategy with executional excellence 

- Collaborative mindset with strong cross-functional partnership skills 

- Problem-solving and critical thinking in complex, ambiguous environments 

What's needed: Basic Qualifications: 

- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience 

- 8+ years of experience in consumer insights, market research, or customer analytics 

- 3+ years of direct people management experience 

- Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics 

- Hands-on experience applying qualitative and quantitative research methodologies 

Preferred Qualifications: 

- Experience building or transforming a Consumer Insights function or operating model 

- Advanced degree (MBA or equivalent) 

- Experience integrating primary research with analytics or data science 

- Experience in retail, eCommerce, or consumer-facing industries 

- Experience presenting insights to senior leadership or executive audiences 

- Familiarity with segmentation, brand tracking, and customer experience research methodologies 

We Offer: 

Inclusive culture with associate-led Business Resource Groups 

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) 

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! 

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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