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Consumer Insight Analyst Jobs in Massachusetts (NOW HIRING)

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation * Strong understanding of consumer behavior, brand equity measurement, and ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation * Strong understanding of consumer behavior, brand equity measurement, and ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Sep 15, 2026, the average hourly pay for consumer insight analyst in Massachusetts is $54.34, according to ZipRecruiter salary data. Most workers in this role earn between $49.33 and $59.47 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $113,024 per year, or $54.3 per hour.

Sensory & Consumer Insights Analyst

Needham, MA

SharkNinja
Electrical Equipment, Appliance, and Component Manufacturing • 1 - 5K employees
Learn more about SharkNinjaexternal

Full-time

Posted 19 days ago

SharkNinja rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

From the company that brought you the Ninja CREAMi and Shark FlexStyle, SharkNinja is on a mission to redefine how consumers experience everyday products. We build breakthrough innovations by obsessing over the details of the consumer experience, from how a product performs, feels, sounds, looks, tastes and smells to whether it solves a meaningful problem in consumers' lives.

We're looking for a curious, technically grounded Sensory & Consumer Insights Analyst to join our Insights team and work across both Shark and Ninja. This hybrid role sits at the intersection of sensory science, consumer research and new product development, combining scientific rigor with consumer understanding to help teams create differentiated, 5 star product experiences.

What You'll Do

  • Own sensory science and product experience research across Shark and Ninja, independently designing and executing sensory studies including descriptive analysis, discrimination, preference, ranking and scaling; managing trained and semi trained panels; establishing sensory attributes and benchmarks; and leveraging sensory software such as Compusense, EyeQuestion, RedJade, FIZZ or similar platforms to analyze experiences including taste, texture, aroma, sound, tactile feel and ergonomics.
  • Design and execute qualitative and quantitative consumer research including product testing, IHUTs, surveys, focus groups and one on one interviews; independently developing research tools, analyzing consumer feedback and identifying the needs, behaviors and product experiences that drive preference, satisfaction and purchase.
  • Connect sensory science with the consumer voice to drive better product decisions, integrating objective sensory measurement, consumer perception and business context to identify what consumers notice, what matters most and what specifically needs to change; translating complex findings into clear recommendations for Product Development, Engineering, Culinary, Design and Marketing teams.

What We're Looking For

  • Strong technical foundation in sensory science, experimental design and sensory methodologies, with the ability to independently determine and execute the right approach for the business question.
  • Experience with sensory and consumer research software such as Compusense, EyeQuestion, RedJade, FIZZ, SIMS, XLSTAT or similar platforms, with working knowledge of statistical analysis.
  • Experience designing and executing consumer qualitative and quantitative research, with the ability to connect technical product measurements to consumer perception, preference and behavior.
  • Strong analytical and storytelling skills, with the ability to translate complex findings into simple, actionable product recommendations for technical and non technical audiences.
  • A hands on, curious and agile mindset, comfortable working directly with products and consumers in a fast paced development environment where priorities evolve quickly.

Qualifications

  • Bachelor's degree or higher in Sensory Science, Food Science, Consumer Science, Psychology, Behavioral Science, Statistics, Market Research or a related discipline.
  • 2 to 5 years of experience in Sensory Science, Sensory & Consumer Insights, Consumer Product Research, Product Experience Research or a related field.
  • Hands on experience independently designing and executing sensory studies is required.
  • Experience with CPG, food and beverage, appliances, beauty, personal care, household products or other consumer product industries preferred.
  • Experience conducting consumer research and moderating interviews, focus groups or other qualitative research strongly preferred.

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