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Competitive Intelligence Analyst Jobs in Wisconsin

Direct Supply, Inc.

Product Analyst

Milwaukee, WI · On-site

In the Product Analyst position, you'll support the Category Manager by conducting in-depth data ... You'll focus on competitive intelligence, pricing optimization, product assortment, and customer ...

Vestis

Account Executive Uniform Sales

Madison, WI · On-site

... analysis, competitive intelligence, and other sales-related research. Responsibilities/Essential Functions * Developing a customer base by utilizing a systematic business development process to ...

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All JobsCompetitive Intelligence Analyst JobsCompetitive Intelligence Analyst Jobs in Wisconsin

Competitive Intelligence Analyst information

See Wisconsin salary details

$41.4K

$101K

$155.9K

How much do competitive intelligence analyst jobs pay per year?

As of Aug 7, 2026, the average yearly pay for competitive intelligence analyst in Wisconsin is $100,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,700.00 and $121,600.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

More about Competitive Intelligence Analyst jobs
What are popular job titles related to Competitive Intelligence Analyst jobs in Wisconsin? For Competitive Intelligence Analyst jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Analyst jobs in Wisconsin look for? The top searched job categories for Competitive Intelligence Analyst jobs in Wisconsin are:
What are popular job titles related to Competitive Intelligence Analyst jobs in WI? For Competitive Intelligence Analyst jobs in WI, the most frequently searched job titles are:
Competitive Intelligence Analyst jobs near you
Infographic showing various Competitive Intelligence Analyst job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $100,994 per year, or $48.6 per hour.

Product Analyst

Direct Supply, Inc.

Milwaukee, WI • On-site

Full-time

Re-posted 13 days ago

Job description

Position Summary:
Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.
In the Product Analyst position, you'll support the Category Manager by conducting in-depth data analysis, monitoring product and category performance, and providing strategic recommendations. You'll focus on competitive intelligence, pricing optimization, product assortment, and customer insights to drive category growth. You will collaborate with sales, marketing, and supply chain teams to enhance decision-making and efficiency.
Skills Needed:
  • Applies AI and Technology - Identifies opportunities to boost efficiency and add value using AI and tech. Embraces and applies digital innovations and tech solutions to build business. Eagerly learns and integrates new technologies where they matter most.
  • Delivers Results - Seizes new opportunities and tackles challenges head-on with urgency. Takes initiative and consistently hits goals. Zeroes in on key priorities for results. Drives progress through uncertainty and moves others to action.
  • Thinks Critically - Analyzes complex issues deeply and objectively, revealing hidden layers. Challenges assumptions and balances analysis with action-oriented solutions.
  • Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.
  • Expertise in strategic decision-making, decoding market trends, and uncovering high-impact opportunities to drive category success.

What You'll Do and Impact:
  • Conduct competitive analysis to assess market trends, pricing strategies, and product positioning.
  • Perform SKU rationalization and provide recommendations to optimize assortment.
  • Develop and maintain dashboards and scorecards to track product and category performance.
  • Analyze customer adoption and defection trends to inform business decisions.
  • Deliver product recommendations based on purchase history, customer preferences, and formulary development.
  • Provide pricing recommendations to enhance profitability and market competitiveness.
  • Collaborate with supply chain teams on product forecasting and inventory management.
  • Support private-label sourcing by defining product specifications and cost targets.
  • Leverage AI-powered analytics and forecasting tools to uncover actionable business insights.
  • Translate complex data into meaningful recommendations for key stakeholders.

Experience:
  • Bachelor's degree in Business, Analytics, Finance, Supply Chain, or a related field.
  • 2-5+ years of experience in category management, data analysis, pricing strategy, or retail analytics.
  • Proficiency in Excel, Power BI, SQL, Tableau, or similar analytical tools.
  • Experience with AI-driven analytics and forecasting is a plus.

Additional Items of Interest:
  • Preferred experience in supply chain collaboration and private label sourcing.
  • Certifications in analytics, or category management are a plus.

Job Details:
  • Location: Milwaukee, WI

Job to be performed in the location listed. Generous benefit package available.
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