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$24.5K

$73.9K

$126K

How much do community relations director jobs pay per year?

As of Aug 23, 2026, the average yearly pay for community relations director in the United States is $73,903.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $88,000.00 per year, depending on experience, location, and employer.

What does a community relations director do?

A Community Relations Director is responsible for building and maintaining positive relationships between an organization and the communities it serves. They develop outreach programs, coordinate events, and facilitate communication to promote the organization's image and goals. This role often involves partnering with local groups, managing public relations, and handling community feedback to ensure mutual understanding and cooperation. Their work helps foster goodwill, address community concerns, and enhance the organization's reputation.

What does a community relations director do?

A community relations director manages the relationships with the populations and communities surrounding the company or organization. This position differs from a public relations director in that a community relations director focuses on cultivating positive relationships with local residents and businesses. For example, a community relations director at a hospital may develop informational programs at an area recreational center about preventative health measures recommended once you reach a certain age. Job duties include organizing local events, attending community meetings, and creating programs for community outreach.

What are the key skills and qualifications needed to thrive as a community relations director, and why are they important?

To thrive as a Community Relations Director, you need a background in public relations, communications, or marketing, often supported by a relevant degree and experience in stakeholder engagement. Familiarity with CRM platforms, social media management tools, and event planning software is typically required. Excellent interpersonal skills, strategic thinking, and cultural sensitivity help build strong community partnerships and foster positive organizational reputation. These abilities are essential for effectively representing the organization, managing community initiatives, and driving public engagement.

What are the main challenges a community relations director faces when building partnerships with local organizations?

A Community Relations Director often encounters challenges such as aligning organizational goals with those of potential partners, navigating differing priorities, and overcoming limited resources or budgets on both sides. Additionally, building trust and maintaining clear, consistent communication with diverse stakeholders can require significant effort and diplomacy. Success in this role relies on adaptability, strong relationship-building skills, and a proactive approach to identifying mutually beneficial opportunities.

What is the difference between Community Relations Director vs Community Outreach Coordinator?

AspectCommunity Relations DirectorCommunity Outreach Coordinator
CredentialsBachelor's degree in communications, marketing, or related field; experience in public relationsBachelor's degree often preferred; experience in community engagement
Work EnvironmentStrategic planning, overseeing teams, high-level stakeholder interactionsExecuting outreach programs, event coordination, direct community engagement
Employer & Industry UsageNonprofits, corporations, government agenciesNonprofits, community organizations, educational institutions

The Community Relations Director focuses on strategic relationship building and managing communication efforts at a higher level, while the Community Outreach Coordinator handles direct community engagement and event execution. Both roles require strong communication skills and community knowledge but differ in scope and responsibilities.

What degree do you need for community relations director?

A community relations director typically needs a bachelor's degree in fields such as public relations, communications, marketing, or a related area. Relevant experience in community engagement, strong communication skills, and knowledge of local issues are also important for the role.

What is a community relations director?

A community relations director is responsible for building and maintaining positive relationships between an organization and the community it serves. They develop outreach programs, coordinate events, and communicate the organization's goals to foster goodwill and support. Strong communication skills and experience in public relations or community engagement are essential for this role.
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What are the most commonly searched types of Community Relations jobs?

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Community Relations Director jobs near you
Infographic showing various Community Relations Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $73,903 per year, or $35.5 per hour.

Community Relations Director

Morning Pointe Senior Living

Franklin, IN • On-site

Full-time

Posted 3 days ago

New

Morning Pointe Senior Living rating

4.3

Company rating: 4.3 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

232nd of 242 rated social care providers

Job description

JOB DETAILS
Experience in Senior Living Sales preferred
Primary Purpose: This position is part of the Morning Pointe Management Team responsible for the creation of
resident-focused, high performance, high-commitment work teams that support the Morning Pointe purpose of
"partnering with referral sources, families and residents in meeting the challenges of life". This position is
responsible for external marketing/community relations contacts, as well as in assisting in many activities in the
residence and in the surrounding community, while encouraging and maintaining high level customer satisfaction
through interaction with the community at large, residents and resident families. The ultimate decision of clinical
appropriateness of a resident is left to the Director of Nursing and or Executive Director, with the resident care
model in mind.
Duties include, but are not limited to:
  • Immediate and appropriate response to "customer" comments and requests for action.
  • Ensure community awareness of residence through development of volunteer/outreach plans involving
    general consumers, appropriate area agencies and other community professionals/organizations.
  • Conduct residence tours, handle inquiry calls and assist residence visitors.
  • Development and oversight of creative and exciting activities/events, in conjunction with the Life

Enrichment Director, that are designed to generate community involvement/participation.
  • Produce a monthly internal/external community relations/events calendar and appropriate printed support
    material to promote activities to the public at large.
  • Successful completion of various obligations of the Community Relations activities within allotted budget.
  • Coordinate monthly special events designed to bring area professionals and the community at large into
    Morning Pointe. Assist with Family Night each month.
  • Engage in 15-20 quality external marketing contacts each week that are designed to build strong referral

relationships in the community. Target markets will include clergy, senior organizations, volunteer
associations/groups, philanthropic organizations, educational systems, intergenerational organizations and
others as directed by supervisor.
  • Coordinate, with the Life Enrichment Director and implement a vital volunteer program.
  • Respond to requests for mailed marketing materials, i.e., newsletters.
    Build and utilize appropriate data base and mailing lists. Input contacts, events, etc., into You've Got
    Leads.
  • Ensure family and community awareness of special events/open houses, etc., through monthly mailings,

distribution of flyers and special events mailings as required.
  • Submit appropriate information to various media outlets to receive attention/publicity for special events
    with assistance of Corporate Director of Communications.
  • Discovering and utilizing available sources of education and entertainment for the community at large.
  • Provide Executive Director with a weekly report of all Community Relations activities and results. Provide

a monthly plan/calendar at the beginning of each month, identifying marketing/community relations
contacts, planned internal/external events, educational seminars, open house plans, etc.
  • Assist the Executive Director, as needed, to ensure that the residence is always "tour ready".
  • Participate in the Manager on Duty Program.
    Provide basic support to all departments of the residence, including dining services, resident care, Lantern
    programming, Life Enrichment and maintenance.

What Morning Pointe Senior Living employees say

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