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Communications Strategy Jobs (NOW HIRING)

... strategy and planning processes Preferred Qualifications Operational instincts paired with knowledge, experience and expertise in internal/executive communications and/or public relations; you ...

This role brings strategy and copywriting together by evaluating requests, developing communication plans, and creating content for both digital and print channels. The Communication Strategist will ...

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Communications Strategy information

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$21K

$99.7K

$154K

How much do communications strategy jobs pay per year?

As of Jun 26, 2026, the average yearly pay for communications strategy in the United States is $99,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,500.00 and $125,500.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior communications strategists, media directors, or public relations executives can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with media analytics tools and strategic planning.

Is PR a high paying career?

Public relations (PR) professionals can earn a wide range of salaries depending on experience, location, and industry. Entry-level PR roles typically have lower pay, while senior positions such as PR managers or directors tend to be higher paying, often exceeding the median salary for communications roles. Advanced skills in media relations, strategic planning, and certifications can also influence earning potential.

What does a communications strategist do?

A communications strategist develops and implements plans to effectively convey an organization’s messages to target audiences. They analyze communication channels, craft key messages, and use tools like media relations and digital platforms to enhance brand reputation and support business goals. Strong writing, strategic thinking, and familiarity with media tools are essential skills for this role.

What is a job in strategic communications?

A job in strategic communications involves planning and executing communication strategies to promote an organization’s goals, manage its reputation, and ensure consistent messaging across various channels. Professionals in this field often work with media, internal teams, and stakeholders, utilizing skills in messaging, branding, and media relations. The role typically requires strong communication skills, strategic thinking, and familiarity with communication tools and platforms.

What are some common challenges faced in a Communications Strategy role, and how can they be addressed?

One common challenge in a Communications Strategy role is ensuring consistent messaging across multiple platforms and teams, especially in large organizations. Balancing the needs and input of various stakeholders while maintaining a clear, unified voice can be complex. To address this, professionals often implement structured communication plans, regular cross-team meetings, and detailed brand guidelines. Being proactive in gathering feedback and adjusting strategies as needed also helps maintain alignment and effectiveness.

What is the difference between Communications Strategy vs Communications Coordinator?

AspectCommunications StrategyCommunications Coordinator
Primary FocusDeveloping overall communication plans and strategic messagingImplementing communication activities and managing daily communications
Skills & CredentialsStrategic thinking, communication planning, often a bachelor’s degree in communications or related fieldExcellent communication skills, organizational abilities, often a bachelor’s degree in communications or related field
Work EnvironmentStrategic planning sessions, collaboration with leadershipEvent coordination, content creation, media relations

While both roles involve communication, Communications Strategy focuses on planning and developing overarching communication plans, whereas Communications Coordinator handles the execution and daily management of communication activities. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What is communications strategy?

Communications strategy is a planned approach to delivering key messages to target audiences in order to achieve specific organizational goals. It involves analyzing stakeholders, defining objectives, selecting appropriate channels, and crafting consistent messaging. Professionals in communications strategy ensure that information is clear, timely, and aligned with the brand's values, whether for internal or external audiences. This role often collaborates with marketing, public relations, and leadership teams to maximize the impact of communications efforts.

What are the key skills and qualifications needed to thrive in Communications Strategy, and why are they important?

To excel in Communications Strategy, you need expertise in strategic planning, content development, and audience analysis, often supported by a degree in communications, marketing, or a related field. Familiarity with digital analytics tools, content management systems, and project management software is typically required. Outstanding verbal and written communication, creativity, and the ability to collaborate effectively make candidates stand out. These skills ensure that messaging aligns with organizational goals and resonates with target audiences, driving engagement and achieving business objectives.
More about Communications Strategy jobs
What cities are hiring for Communications Strategy jobs? Cities with the most Communications Strategy job openings:
What are the most commonly searched types of Communications Strategy jobs? The most popular types of Communications Strategy jobs are:
What states have the most Communications Strategy jobs? States with the most job openings for Communications Strategy jobs include:
Infographic showing various Communications Strategy job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $99,728 per year, or $47.9 per hour.
Associate Communication Strategy & Activation

Associate Communication Strategy & Activation

Grupo Bimbo

Irving, TX • On-site

$54K - $71K/yr

Full-time

Retirement, PTO

Posted 29 days ago


Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Associate of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with experience developing creative and translating to integrated activations and brand experiences. This role reports to the Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.
Key Job Responsibilities:
Brand Partner
  • Partner with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
  • Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications.

End-to-End Creative Development & Production
  • Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints.
  • Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
  • Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
  • Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed.
  • Steward the brand purpose, personality, and tone of voice throughout the creative development process.

Integrated Communications Strategy, Planning & Activation
  • Responsible for the communications strategy, planning, and activation of assigned Brand's annual integrated plan designed to achieve full-funnel objectives.
  • Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic.
  • Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints.
  • Champion a big-picture perspective and consumer-centric approach that leverages insights and prioritizes relevance.
  • Steward the brand platform and campaign throughout full-funnel plan development.

Cross-Functional Connector
  • Serve as the cross-functional quarterback and dot connector, identifying and including the relevant cross-functional partners across the Engagement Studio, Media, eComm, Shopper, and Consumer Insights for expertise and visibility.
  • Provide expertise and guidance to internal stakeholders on creative excellence, production, and holistic comms strategy that includes earned.

Agency Management
  • Support team efforts to centralize agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards (excludes our Media Agency of Record).
  • Foster IAT collaboration, establishing ways of working that enable fully integrated plans that are informed by the idea.
  • Agency management to foster long-term relationships and maximize agency output.

Key Behavioral Competencies:
  • Relationship builder who practices empathy and respects diverse backgrounds and needs.
  • Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
  • Confidence in managing complexity, uncertainty, and ambiguity.
  • Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
  • Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
  • Gritty and resourceful when necessary.
  • Trusted to make well-informed decisions and take evidence-based risks.
  • Self-starter who can meet deadlines, is well organized and can work autonomously.
  • A strong project manager with expertise in designing ways of working across a global, matrixed organization.
  • Experience working in a remote team setting under pressure and in a fast-paced environment.
  • Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations.

Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Build partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:
  • 4+ years of relevant experience in agency and/or brand roles.
  • A bachelor's degree is in Marketing, or a related field is required. A master's degree is a plus.
  • The ideal candidate will have creative agency experience, brand creative experience, or both.
  • Consumer Packaged Goods (CPG) experience is preferred.
  • Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
  • Collaborations with peers in consumer insights and media, driving consumer-centric activations.
  • Strong understanding of campaign production.
  • Experience leading an integrated agency team from brand side, agency side, or both.
  • Experience with packaging design, aligned to best practices to stand out on the shelf.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.