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Communications Strategy Jobs in California (NOW HIRING)

... strategy and planning processes Preferred Qualifications Operational instincts paired with knowledge, experience and expertise in internal/executive communications and/or public relations; you ...

Communications Director

Sacramento, CA · On-site

$120K - $150K/yr

Leads communications strategy for major campaigns, including the current statewide affordable housing bond campaign. * Prioritizes competing media requests, speaking engagements, and writing ...

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Communications Strategy information

What is communications strategy?

Communications strategy is a planned approach to delivering key messages to target audiences in order to achieve specific organizational goals. It involves analyzing stakeholders, defining objectives, selecting appropriate channels, and crafting consistent messaging. Professionals in communications strategy ensure that information is clear, timely, and aligned with the brand's values, whether for internal or external audiences. This role often collaborates with marketing, public relations, and leadership teams to maximize the impact of communications efforts.

What are the key skills and qualifications needed to thrive in communications strategy, and why are they important?

To excel in Communications Strategy, you need expertise in strategic planning, content development, and audience analysis, often supported by a degree in communications, marketing, or a related field. Familiarity with digital analytics tools, content management systems, and project management software is typically required. Outstanding verbal and written communication, creativity, and the ability to collaborate effectively make candidates stand out. These skills ensure that messaging aligns with organizational goals and resonates with target audiences, driving engagement and achieving business objectives.

What are some common challenges faced in a communications strategy role, and how can they be addressed?

One common challenge in a Communications Strategy role is ensuring consistent messaging across multiple platforms and teams, especially in large organizations. Balancing the needs and input of various stakeholders while maintaining a clear, unified voice can be complex. To address this, professionals often implement structured communication plans, regular cross-team meetings, and detailed brand guidelines. Being proactive in gathering feedback and adjusting strategies as needed also helps maintain alignment and effectiveness.

What is the difference between Communications Strategy vs Communications Coordinator?

AspectCommunications StrategyCommunications Coordinator
Primary FocusDeveloping overall communication plans and strategic messagingImplementing communication activities and managing daily communications
Skills & CredentialsStrategic thinking, communication planning, often a bachelor’s degree in communications or related fieldExcellent communication skills, organizational abilities, often a bachelor’s degree in communications or related field
Work EnvironmentStrategic planning sessions, collaboration with leadershipEvent coordination, content creation, media relations

While both roles involve communication, Communications Strategy focuses on planning and developing overarching communication plans, whereas Communications Coordinator handles the execution and daily management of communication activities. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What does a communications strategy do?

A communications strategy involves planning and implementing methods to effectively convey messages to target audiences, supporting organizational goals. It includes identifying key messages, selecting appropriate channels, and measuring communication effectiveness, often requiring skills in messaging, media relations, and analytics.

What is a job in communications strategy?

A job in communications strategy involves developing and implementing plans to effectively convey messages and promote a company's or organization's goals. It requires skills in messaging, media relations, and understanding target audiences, often utilizing tools like social media and analytics to measure success.

What are the most commonly searched types of Communications Strategy jobs in California?

The most popular types of Communications Strategy jobs in California are:

What cities in California are hiring for Communications Strategy jobs?

Cities in California with the most Communications Strategy job openings:

Infographic showing various Communications Strategy job openings in California as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Communications Strategy Director

El Segundo, CA

David&Goliath
Marketing • 201 - 500 employees

$120K - $180K/yr

Full-time

Posted 11 days ago


Job description

ABOUT THE AGENCY:

David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave.

ABOUT THE ROLE:

The Communications Strategy Director will play a key role in bridging bold creative thinking combined with deep audience insights and smart media executions. Serving as the connective tissue between our internal teams and external media partners. This role is responsible for architecting how ideas and campaigns come to life across paid, owned, and earned media channels. This individual will proactively contribute innovative, insight- driven ideas that move our clients’ business forward. We're looking for someone with a sharp eye on culture. Tuned into the now and the next and the instinct to turn emerging trends into actionable strategies. The Director will help position and activate campaigns across channels, ensuring audience behavior and communication strategy are built into the creative from the start. This person should bring both strategic acumen and leadership presence, capable of shaping senior client conversations while contributing to the growth and evolution of the Communications Strategy discipline within the agency.

RESPONSIBILITIES:
  • Define the full channel ecosystem to map out how creative ideas come to life across platforms, aligned to campaign KPIs
  • Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints
  • Own the consumer and channel strategy in partnership with media agencies, ensuring a strong connection between message and medium
  • Audience identification and definition to drive positive brand and business growth
  • Build and apply consumer journeys to guide integrated campaign planning
  • Synthesize qualitative and quantitative research, analytics, and tools to uncover insights that inform media strategy and creative deployment
  • Lead day-to-day client conversations, serving as a strategic advisor and thought partner
EXPERIENCE:
  • 8+ years in a communications planning or related strategic role at an advertising, media, digital, PR, or integrated agency

  • Strong grasp of both traditional and digital media, with an understanding of how to apply each across the funnel

  • Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index)

  • Experience working with social listening platforms (e.g. Sprinklr, Emplifi, etc.)

  • QSR category experience is a plus, but not required

Video Link (1 min. max); show us why you're brave! We're not looking for the highest quality editing, just good content.  

The salary range is $120k - $180k plus benefits. 

Please note: This role requires someone to be onsite in the D&G office 3 days per week — Tuesdays , Wednesdays and Thursdays. Some on-set production and occasional travel may also be required.  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We are committed to providing an inclusive and accessible workplace where all employees can thrive.