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Communications Planner Jobs (NOW HIRING)

Lukos

Communications Systems Engineer

Tampa, FL

MAGTF Communications Planner or Communications Chief * Five years' military experience Job Objective Under a five-year contract, the Communications Systems Engineer will support the United States ...

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Communications Planner information

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$33

$57

How much do communications planner jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for communications planner in the United States is $33.54, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $38.70 per hour, depending on experience, location, and employer.

What is the difference between Communications Planner vs Media Buyer?

AspectCommunications PlannerMedia Buyer
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, advertising, or related field
Work EnvironmentStrategic planning, client meetings, campaign developmentNegotiating, purchasing ad space, managing media schedules
Industry UsageAdvertising agencies, corporate marketing teamsAdvertising agencies, media companies

While both roles are integral to advertising campaigns, Communications Planners focus on developing overall communication strategies, whereas Media Buyers specialize in purchasing and managing media space. Understanding these differences helps organizations allocate resources effectively and ensures campaign success.

What are the key skills and qualifications needed to thrive as a communications planner, and why are they important?

To thrive as a Communications Planner, you need strong analytical abilities, strategic thinking, and a background in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and campaign management systems is essential. Exceptional organizational skills, creativity, and the ability to collaborate and communicate clearly with diverse stakeholders set standout professionals apart. These skills ensure that communication campaigns are effectively targeted, measurable, and aligned with organizational goals.

What is a communications planner?

A Communications Planner is a professional responsible for developing strategies to effectively deliver messages to target audiences across various media channels. They analyze market data, identify the best platforms for communication, and work closely with creative and media teams to ensure campaigns achieve their objectives. Their role is crucial for ensuring that the right message reaches the right people at the right time, maximizing engagement and impact. Communications Planners often work in advertising agencies, marketing departments, or public relations firms.

How does a communications planner typically collaborate with creative and media teams during campaign development?

Communications Planners play a pivotal role in bridging the gap between creative and media teams by developing strategic communication frameworks that guide campaign messaging and channel selection. They work closely with creatives to ensure messaging aligns with target audience insights and collaborate with media planners to determine the most effective platforms for distribution. This collaborative process involves frequent meetings, sharing research findings, and ongoing adjustments to strategy based on campaign performance data. Strong interpersonal and project management skills are essential to keep all teams aligned and campaigns on track.
More about Communications Planner jobs
What states have the most Communications Planner jobs? States with the most job openings for Communications Planner jobs include:
What job categories do people searching Communications Planner jobs look for? The top searched job categories for Communications Planner jobs are:
What are popular job titles related to Communications Planner jobs? For Communications Planner jobs, the most frequently searched job titles are:
Communications Planner jobs near you
Infographic showing various Communications Planner job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 85% Full Time, 11% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $69,770 per year, or $33.5 per hour.

Vice President, Communications Planning

CMI Media Group

Chicago, IL

$115K - $230K/yr

Full-time

Re-posted 5 days ago

Job description

VP, Communications Planning: Architect Award-Winning Healthcare Campaigns 
Do you live and breathe consumer insights? Are you a strategic visionary with a passion for crafting communications plans that inspire action and deliver impactful results? 
CMI Media Group, the industry leader in healthcare marketing, seeks a dynamic and collaborative VP, Communications Planning to lead our team in crafting groundbreaking campaigns that make a difference in people's lives. 
In this role, you will: 
  • Lead with Vision: Guide and inspire a team of talented planners, fostering a collaborative environment where innovative thinking thrives. 
  • Uncover What Matters: Be the voice of the consumer, leveraging deep insights into their behaviors, motivations, and decision journeys to develop winning strategies. 
  • Build the Blueprint: Craft compelling narratives and strategic frameworks that provide a clear roadmap for media planning and execution, ensuring every touchpoint connects back to the core brand story. 
  • Champion Collaboration: Partner seamlessly with internal teams (media planning, research, account management) and external partners to bring your vision to life. 
  • Elevate Our Thinking: Challenge conventional approaches, embrace new ideas, and continuously push the boundaries of healthcare communications planning. 
What You Bring to the Table: 
  • 10+ years of experience in communications planning, media strategy, account planning, brand planning, or a related field, with a strong understanding of the healthcare marketing landscape. 
  • Proven ability to lead and inspire high-performing teams, fostering a culture of open communication, collaboration, and growth. 
  • A passion for uncovering consumer insights and translating them into actionable communication strategies. 
  • Excellent communication and presentation skills – you can clearly articulate complex ideas and inspire action. 
  • A collaborative spirit and a "can-do" attitude, thriving in a fast-paced environment. 
Why CMI Media Group? 
  • Make a Difference: Contribute to meaningful healthcare campaigns that improve lives. 
  • Lead with Purpose: Guide a talented team and shape the future of healthcare communications. 
  • Thrive in a Collaborative Culture: Join a supportive and diverse environment that values innovation and growth. 
  • Excellent Benefits: Competitive compensation, comprehensive benefits, and opportunities for professional development. 

The base salary for this position at the time of posting may range from $115,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.
We offer a competitive benefits package—please visit WPP Benefits for more details.

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