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Communications Planner Jobs (NOW HIRING)

Textron

Communications Specialist

Fort Worth, TX · On-site

$51K - $68K/yr

Participate in communications planning with Corporate Communications, including: * Contribute to editorial planning * Maintain knowledge of intranet personalization features * Apply intranet ...

FuseGlobal

Communications Specialist

Saint Louis, MO · On-site

$36.50/hr

This role leads communication planning across ED, partners directly with senior leaders, and ensures alignment with Enterprise Digital strategy pillars, priorities, and culture. The Communications ...

kgs

Communications Analyst

Washington, DC · Hybrid

$91K - $119K/yr

Support the planning and execution of SBIR/STTR communication strategies, outreach campaigns, and stakeholder engagement efforts. * Coordinate and prepare content for webinars, workshops, applicant ...

Koniag, Inc.

Communications Analyst

Washington, DC · On-site

$115K - $130K/yr

Support the planning and execution of SBIR/STTR communication strategies, outreach campaigns, and stakeholder engagement efforts. * Coordinate and prepare content for webinars, workshops, applicant ...

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Communications Planner information

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$18

$33

$57

How much do communications planner jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for communications planner in the United States is $33.54, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $38.70 per hour, depending on experience, location, and employer.

What is the difference between Communications Planner vs Media Buyer?

AspectCommunications PlannerMedia Buyer
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, advertising, or related field
Work EnvironmentStrategic planning, client meetings, campaign developmentNegotiating, purchasing ad space, managing media schedules
Industry UsageAdvertising agencies, corporate marketing teamsAdvertising agencies, media companies

While both roles are integral to advertising campaigns, Communications Planners focus on developing overall communication strategies, whereas Media Buyers specialize in purchasing and managing media space. Understanding these differences helps organizations allocate resources effectively and ensures campaign success.

What are the key skills and qualifications needed to thrive as a Communications Planner, and why are they important?

To thrive as a Communications Planner, you need strong analytical abilities, strategic thinking, and a background in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and campaign management systems is essential. Exceptional organizational skills, creativity, and the ability to collaborate and communicate clearly with diverse stakeholders set standout professionals apart. These skills ensure that communication campaigns are effectively targeted, measurable, and aligned with organizational goals.

What is a Communications Planner?

A Communications Planner is a professional responsible for developing strategies to effectively deliver messages to target audiences across various media channels. They analyze market data, identify the best platforms for communication, and work closely with creative and media teams to ensure campaigns achieve their objectives. Their role is crucial for ensuring that the right message reaches the right people at the right time, maximizing engagement and impact. Communications Planners often work in advertising agencies, marketing departments, or public relations firms.

How does a Communications Planner typically collaborate with creative and media teams during campaign development?

Communications Planners play a pivotal role in bridging the gap between creative and media teams by developing strategic communication frameworks that guide campaign messaging and channel selection. They work closely with creatives to ensure messaging aligns with target audience insights and collaborate with media planners to determine the most effective platforms for distribution. This collaborative process involves frequent meetings, sharing research findings, and ongoing adjustments to strategy based on campaign performance data. Strong interpersonal and project management skills are essential to keep all teams aligned and campaigns on track.
More about Communications Planner jobs
What states have the most Communications Planner jobs? States with the most job openings for Communications Planner jobs include:
What job categories do people searching Communications Planner jobs look for? The top searched job categories for Communications Planner jobs are:
What are popular job titles related to Communications Planner jobs? For Communications Planner jobs, the most frequently searched job titles are:
Communications Planner jobs near you
Infographic showing various Communications Planner job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $69,770 per year, or $33.5 per hour.
Associate Director, Communications Planning

Associate Director, Communications Planning

CMI Media Group

Chesterbrook, PA • On-site

$70K - $140K/yr

Full-time

Posted 20 days ago

Job description

Description
Position at CMI Media Group
The Opportunity: Shape the Future of Health Marketing
Are you a rising strategic talent eager to contribute to cutting-edge health marketing? CMI Media Group is seeking an Associate Director, Communications Planning to support the transformation from traditional communications planning to modern, outcome-driven strategy. This role is about contributing to the architecture of omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands.
This position is for a hands-on practitioner who can simplify the complex, influence stakeholders, and execute with precision. You will play a vital role in uncovering powerful consumer insights, shaping customer decision journeys, and ensuring every marketing dollar works harder to deliver tangible results. If you're passionate about solving complex marketing challenges, distilling them into simple, inspiring narratives, and driving real-world impact, this is your opportunity to make a significant contribution.
What You'll Do:
  • Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency.
  • Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences.
  • Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards.
  • Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
  • Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time.
  • Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.

What You'll Bring:
  • Experience: 7-8+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
  • Strategic Acumen: A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results.
  • Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
  • Data Literacy & Analytics: Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
  • Collaboration & Communication: Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives.
  • Customer Journey & Behavioral Science: Deep understanding of customer journeys and behavioral science.
  • Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
  • Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).

Why CMI Media Group?
At CMI Media Group, we believe in "All for Good." We are a group of hearts and minds who want to make a difference and celebrate being different. We offer:
  • Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
  • Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
  • Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
  • Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.
  • Flexible Work: We value work-life balance and offer flexible working arrangements.

Ready to contribute to the future of health marketing? Apply today and help us drive "All for Good."
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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