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Communications Planner Jobs (NOW HIRING)

Alphabe Insight Inc

Communications Associate

Atlanta, GA · On-site

$59K - $63K/yr

Support communication planning and execution for ongoing projects Qualifications * Strong written and verbal communication skills * Excellent organizational skills and attention to detail * Ability ...

Havas Media

Media Planner

New York, NY · On-site

Communications Planning (media mix, delivery goals, flighting, daypart, etc.) * Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio ...

Havas Media

Media Planner

New York, NY · On-site

Communications Planning (media mix, delivery goals, flighting, daypart, etc.) * Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio ...

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Communications Planner information

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$57

How much do communications planner jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for communications planner in the United States is $33.54, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $38.70 per hour, depending on experience, location, and employer.

What is the difference between Communications Planner vs Media Buyer?

AspectCommunications PlannerMedia Buyer
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, advertising, or related field
Work EnvironmentStrategic planning, client meetings, campaign developmentNegotiating, purchasing ad space, managing media schedules
Industry UsageAdvertising agencies, corporate marketing teamsAdvertising agencies, media companies

While both roles are integral to advertising campaigns, Communications Planners focus on developing overall communication strategies, whereas Media Buyers specialize in purchasing and managing media space. Understanding these differences helps organizations allocate resources effectively and ensures campaign success.

What are the key skills and qualifications needed to thrive as a Communications Planner, and why are they important?

To thrive as a Communications Planner, you need strong analytical abilities, strategic thinking, and a background in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and campaign management systems is essential. Exceptional organizational skills, creativity, and the ability to collaborate and communicate clearly with diverse stakeholders set standout professionals apart. These skills ensure that communication campaigns are effectively targeted, measurable, and aligned with organizational goals.

What is a Communications Planner?

A Communications Planner is a professional responsible for developing strategies to effectively deliver messages to target audiences across various media channels. They analyze market data, identify the best platforms for communication, and work closely with creative and media teams to ensure campaigns achieve their objectives. Their role is crucial for ensuring that the right message reaches the right people at the right time, maximizing engagement and impact. Communications Planners often work in advertising agencies, marketing departments, or public relations firms.

How does a Communications Planner typically collaborate with creative and media teams during campaign development?

Communications Planners play a pivotal role in bridging the gap between creative and media teams by developing strategic communication frameworks that guide campaign messaging and channel selection. They work closely with creatives to ensure messaging aligns with target audience insights and collaborate with media planners to determine the most effective platforms for distribution. This collaborative process involves frequent meetings, sharing research findings, and ongoing adjustments to strategy based on campaign performance data. Strong interpersonal and project management skills are essential to keep all teams aligned and campaigns on track.
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What states have the most Communications Planner jobs? States with the most job openings for Communications Planner jobs include:
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What are popular job titles related to Communications Planner jobs? For Communications Planner jobs, the most frequently searched job titles are:
Communications Planner jobs near you
Infographic showing various Communications Planner job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 87% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $69,770 per year, or $33.5 per hour.
Manager, Integrated Communications Planning

Manager, Integrated Communications Planning

Mars

Franklin, TN

Full-time

Posted 6 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

112th of 401 rated food and drinks producers

Job description

Job Description:

Manager, Integrated Communications Planning

Franklin, TN

On-site

The Manager, Integrated Comms Planning is a key part of the transformational journey to data driven brand building with the aim of transforming the way we connect with the pet parents and building relationships with them at the heart of everything we do.

The Manager, Integrated Comms Planning will be responsible for owning the execution layer of integrated communications planning. You will own the development and stewardship of integrated plans for assigned brands or portfolio clusters - translating brand strategy into connected, channel-agnostic communications plans across paid, earned, shared and owned channels, and running those plans from brief through activation and optimization.

What are we looking for?

  • Bachelor's degree required. Masters preferred.

  • 4+ years in integrated planning, media planning, or communications planning; mix of agency and brand-side experience valuable

  • CPG experience preferred - multi-brand portfolio environments most relevant

  • Demonstrated experience leading integrated plans across paid, earned, shared & owned channels

  • Experience partnering with analytics on measurement design, MMM interpretation, and test-and-learn agendas

  • Working knowledge of the planning and audience technology landscape: campaign management, audience activation, and measurement platforms

  • Experience managing budgets and holding agency partners accountable to outcomes

  • Experience working in matrixed environments with brand, creative, analytics, and agency partners

What would be your key responsibilities?

Plan Development & Integration

  • Leads brief intake with brand teams and develops the integrated communications plan across channels; builds the case for budget allocation and channel mix

  • Ensures paid, earned, shared, and owned components are designed as a connected system; catching inconsistencies & gaps before plans are finalized

Audience & Channel Strategy

  • Partners with the Audience Manager to bring audience strategy into channel planning - ensuring we target both our current and future consumers, with the right message, at the right time

  • Brings internal point of view on channel mix to agency conversations rather than receiving recommendations passively

Agency Partnership & Accountability

  • Primary day-to-day planning partner for agency counterparts; challenges recommendations constructively and holds agencies to brief and outcomes

  • Provides the internal sparring layer the new growth-tied agency model requires

Measurement & Test-and-Learn

  • Builds learning into every plan - defines hypotheses up front and ensures measurement design can answer them

  • Partners with reporting and analytics to identify in-flight shifts; drives reallocation decisions

Budget Stewardship

  • Manages assigned brand budgets; tracks pacing, flags risks, reconciles against plan

Cross-Functional Partnership

  • Trusted strategic partner to assigned brand teams - present in brand planning cycles, not just media planning cycles

  • Works with Content Operations & Production, Social & Communities, and Recruitment & Sampling on the connective tissue each plan depends on

What can you expect from Mars?

  • Opportunity to bring your pet to work.

  • Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.

  • Commitment to make A Better World For Pets a world where they're healthy, happy and welcome

  • Commitment to our consumers and focus on positively impacting the planet and the population.

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.Mars does not sponsor visas for this role.This position is not eligible for relocation benefits.#LI-MS1#LI-onsiteEmployment Type: FULL_TIME

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