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Channel Planning Jobs (NOW HIRING)

Channel Planner, Omni

New York, NY ยท On-site

$85K - $95K/yr

Associate Director, Channel Planning Omni About The Role The Channel Planner supports the planning and performance management of the Direct-to-Consumer channels' sales. This individual will partner ...

Channel Planner, Omni

New York, NY ยท Hybrid

$85K - $95K/yr

Associate Director, Channel Planning Omni About The Role The Channel Planner supports the planning and performance management of the Direct-to-Consumer channels' sales. This individual will partner ...

Regional Channel Director In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP Industrial ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP Industrial ...

Partner with Channel Planning leads across all categories to ensure the core forecast integrates cleanly with channel-level plans for sales and inventory, and that risks and opportunities are ...

Lead and document in CRM monthly channel planning (funnel reviews, forecasting, target account planning) for AVP, Partner and Performance level channel partners, pushing opportunities ahead

Partner with Channel Planning leads across all categories to ensure the core forecast integrates cleanly with channel-level plans for sales and inventory, and that risks and opportunities are ...

Manager Omni-Channel

Raritan, NJ ยท On-site

$155K - $156K/yr

Omni-channel planning and execution across customer touchpoints, including distributor programs, eCommerce environments, and integrated commercial campaigns * Ownership of third-party eCommerce ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Regional Channel Director __ In this role you will be responsible for Drives channel and market growth through planning and execution of the channel business plan in alignment with the MODP ...

Omni-channel planning and execution across customer touchpoints, including distributor programs, eCommerce environments, and integrated commercial campaigns * Ownership of third-party eCommerce ...

Omni-channel planning and execution across customer touchpoints, including distributor programs, eCommerce environments, and integrated commercial campaigns * Ownership of third-party eCommerce ...

Manager, Planning

New York, NY

$110K - $151K/yr

... implementation, including channel allocations, flighting strategies, and budget scenarios ... Integrating strategic planning philosophy into communication plan development * Overseeing the ...

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Channel Planning information

See salary details

$47.5K

$78K

$110.5K

How much do channel planning jobs pay per year?

As of Jun 7, 2026, the average yearly pay for channel planning in the United States is $77,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $89,000.00 per year, depending on experience, location, and employer.

What is channel planning?

Channel planning is the process of determining the most effective ways to deliver marketing or advertising messages to target audiences through various channels, such as TV, radio, digital, social media, or print. Professionals in channel planning analyze audience behaviors, media consumption patterns, and campaign objectives to select the right mix of channels that will maximize reach and engagement. This role often involves collaboration with creative, media buying, and strategy teams to ensure campaigns are both effective and cost-efficient.

What are the key skills and qualifications needed to thrive as a Channel Planning professional, and why are they important?

To thrive in Channel Planning, you need strong analytical skills, market research expertise, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools, CRM systems, and channel management software is typically required. Excellent communication, strategic thinking, and relationship-building abilities are vital soft skills for collaborating with partners and internal teams. These competencies are crucial for optimizing distribution strategies and ensuring effective channel performance in competitive markets.

How does a Channel Planning professional typically collaborate with sales and marketing teams to optimize distribution strategies?

Channel Planning professionals work closely with both sales and marketing teams to ensure that products and services reach the right customers through the most effective channels. They analyze market data, assess channel performance, and provide recommendations for channel mix and resource allocation. Regular cross-functional meetings and data-sharing sessions are common, allowing channel planners to align strategies with current market trends and sales objectives. This collaborative approach helps to maximize market penetration and drive revenue growth.

What is the difference between Channel Planning vs Media Planning?

AspectChannel PlanningMedia Planning
Primary FocusDeveloping strategies for distribution channels and partner relationshipsSelecting media platforms and scheduling advertisements
Skills & CredentialsMarket analysis, channel management, negotiation skillsMedia buying, analytics, campaign management
Work EnvironmentCollaborates with sales, marketing, and distribution teamsWorks with creative, marketing, and media agencies
Industry UsageRetail, consumer goods, technologyAdvertising, marketing agencies, media companies

While both roles involve strategic planning, Channel Planning focuses on optimizing distribution channels and partnerships to reach target audiences, whereas Media Planning concentrates on selecting and scheduling media platforms for advertising campaigns. Understanding these differences helps organizations align their marketing and sales strategies effectively.

More about Channel Planning jobs

Temporary Director, Cross-Channel Planning

Omnicom Media US Beauty Co-Lab

New York, NY โ€ข On-site

$90K - $215K/yr

Temporary

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago


Job description

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L'Orรฉal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Orรฉal's mission: Create the Beauty that moves the world.
For over a century, L'Orรฉal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Temporary Director: This role will be covering a leave from mid/late June to early/mid October. NY required.
Overview
The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the cross-functional BCL-teams, clients, agency partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
The Director has a strong appetite for innovative media planning, emerging media, culture and the integration of technology into the planning process. They understand and embrace the passion that the consumer has for our client's brands. They orchestrate a strategic mix of solutions across social media, content partnerships, audience strategies and cross-platform opportunities, They also carry high accountability for the team's financial accountability. The Director is key to helping BCL stay ahead of clients and lead the competition.
  • Collaborative Partnership - embraces and drives the BCL approach by building partnerships with others on behalf of our clients.
  • Full Funnel Mindset - ability to deliver full funnel strategic thinking across awareness and transactional budgets; including major eRetail partnerships
  • Creative Thinking - takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation - our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
  • Relationship Building - practices the ability to be personal, understanding and a desire to do what's best for the team and the client. Fully engaged and present with clients.
  • Inspiring Leadership - challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications
  • Graduate of a four-year college or university
  • 8+ years of integrated media planning experience
  • Ability to manage full funnel media strategies, including eRetail platforms and TV
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Experience with clients whom have significant commerce spend & offerings
  • Experience working with retail media networks (i.e. Amazon, Walmart, Target, etc)
  • Experience with Hispanic media partners a plus
  • Track record of handling big client ambitions
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
  • Strong comfort level with data, analytics, and measurement

#LI-CP1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$90,000-$215,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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