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Channel Planning Jobs (NOW HIRING)

RF design, channel planning, and interference mitigation * Cisco Catalyst 9800 or similar wireless controllers Preferred certifications: CWNA, CWDP, or CCNP Enterprise Wireless.

Partnering closely with Channel Planning, Inventory, Supply Chain, and Operations teams, you will proactively identify risks, evaluate trade-offs, and help position the network for service excellence ...

Develop strong knowledge of media strategy, audience targeting, and channel planning best practices. * Embrace AI-powered tools to enhance efficiency, streamline workflows, and uncover insights while ...

Develop strong knowledge of media strategy, audience targeting, and channel planning best practices. * Embrace AI-powered tools to enhance efficiency, streamline workflows, and uncover insights while ...

Director of Planning & S&OP ABOUT THE ROLE You own the rolling demand forecast end-to-end -- every channel, every brand, every SKU -- and you own daily inventory allocation across DTC, Amazon, and ...

This role leads cross-channel media strategy across key accounts, with a strong focus on ... Lead cross-channel planning and optimization across Display, SEM, SEO, and emerging media solutions ...

This role leads cross-channel media strategy across key accounts, with a strong focus on ... Lead cross-channel planning and optimization across Display, SEM, SEO, and emerging media solutions ...

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Channel Planning information

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$47.5K

$78K

$110.5K

How much do channel planning jobs pay per year?

As of Jul 2, 2026, the average yearly pay for channel planning in the United States is $77,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $89,000.00 per year, depending on experience, location, and employer.

What is channel planning?

Channel planning is the process of determining the most effective ways to deliver marketing or advertising messages to target audiences through various channels, such as TV, radio, digital, social media, or print. Professionals in channel planning analyze audience behaviors, media consumption patterns, and campaign objectives to select the right mix of channels that will maximize reach and engagement. This role often involves collaboration with creative, media buying, and strategy teams to ensure campaigns are both effective and cost-efficient.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Media Director, Senior Channel Planner, or Media Strategist often earn $150,000 or more annually, especially with extensive experience, advanced certifications, and leadership responsibilities. These positions typically require strong analytical skills, proficiency with media planning tools, and a track record of successful campaign management.

How to get a job in media planning?

To get a job in media planning, candidates should develop skills in market research, data analysis, and media buying, often using tools like Excel and media planning software. A bachelor's degree in marketing, advertising, or a related field is typically required, and gaining experience through internships or entry-level roles can improve prospects.

What does a channel specialist do?

A channel specialist manages and optimizes a company's distribution channels to increase sales and market reach. They analyze channel performance, develop strategies for partner relationships, and often use tools like CRM and analytics software to track results. Strong communication, negotiation skills, and industry knowledge are essential for this role.

What is a channel planner?

A channel planner is a marketing professional responsible for developing strategies to distribute products or services across various channels such as retail, online, or direct sales. They analyze market data, identify target audiences, and coordinate with sales and marketing teams to optimize channel performance, often using tools like data analytics and CRM systems.

What are the key skills and qualifications needed to thrive as a Channel Planning professional, and why are they important?

To thrive in Channel Planning, you need strong analytical skills, market research expertise, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools, CRM systems, and channel management software is typically required. Excellent communication, strategic thinking, and relationship-building abilities are vital soft skills for collaborating with partners and internal teams. These competencies are crucial for optimizing distribution strategies and ensuring effective channel performance in competitive markets.

How does a Channel Planning professional typically collaborate with sales and marketing teams to optimize distribution strategies?

Channel Planning professionals work closely with both sales and marketing teams to ensure that products and services reach the right customers through the most effective channels. They analyze market data, assess channel performance, and provide recommendations for channel mix and resource allocation. Regular cross-functional meetings and data-sharing sessions are common, allowing channel planners to align strategies with current market trends and sales objectives. This collaborative approach helps to maximize market penetration and drive revenue growth.

What is the difference between Channel Planning vs Media Planning?

AspectChannel PlanningMedia Planning
Primary FocusDeveloping strategies for distribution channels and partner relationshipsSelecting media platforms and scheduling advertisements
Skills & CredentialsMarket analysis, channel management, negotiation skillsMedia buying, analytics, campaign management
Work EnvironmentCollaborates with sales, marketing, and distribution teamsWorks with creative, marketing, and media agencies
Industry UsageRetail, consumer goods, technologyAdvertising, marketing agencies, media companies

While both roles involve strategic planning, Channel Planning focuses on optimizing distribution channels and partnerships to reach target audiences, whereas Media Planning concentrates on selecting and scheduling media platforms for advertising campaigns. Understanding these differences helps organizations align their marketing and sales strategies effectively.

More about Channel Planning jobs
Infographic showing various Channel Planning job openings in the United States as of June 2026, with employment types broken down into 8% As Needed, 67% Full Time, and 25% Part Time. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $77,966 per year, or $37.5 per hour.
Direct Mail Channel Coordinator

Direct Mail Channel Coordinator

Association Member Benefits Advisors, LLC

Austin, TX โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 4 days ago


Job description

Description:

AMBA is seeking a talented Direct Mail Channel Coordinator to join our growing Marketing Team! We are looking for someone with detail oriented skills who thrives in an agile, team-oriented environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.


Benefits

  • Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
  • Annual Bonus Program.
  • Corporate 401k Matching.
  • Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
  • Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
  • Support & development to cultivate your knowledge and continuing education to support your professional designations
  • Business casual dress code.
  • Hybrid work arrangement.


About the Role
The Direct Mail Channel Manager partners with the Director of Direct Mail Channel Management to plan, coordinate, and execute all direct mail campaigns across AMBA's channel programs. This individual serves as the operational hub of the channel -orchestrating activity across Marketing, Creative, Compliance, Product, Data, IT, Operations, Finance, and USPS, as well as print and mail vendors.
Success in this role is measured by execution excellence: campaigns launched on time and in compliance, risks surfaced and resolved before they become problems, stakeholders aligned and informed, and vendors held to the highest standards of quality and timeliness. Over time, this person will grow into a strategic partner with ownership of budgets, vendor negotiations, and channel planning.


The Day-to-Day


Campaign Execution & Production Management

  • Own the end-to-end production workflow for multiple simultaneous direct mail campaigns - from creative hand-off through data file submission, print production, lettershop, and in- home delivery
  • Manage campaign timelines, vendor deadlines, mail class selection, indicia accuracy, USPS postal requirements, and in-home date planning with precision
  • Maintain detailed campaign trackers and status documentation across all concurrent projects; ensure nothing is missed in a complex, multi-campaign environment
  • Anticipate production risks and resolve issues proactively - before they affect campaign delivery or compliance
  • Ensure all campaigns are executed accurately, on time, and in full compliance with brand, legal, and regulatory standards

Direct Mail Testing & Optimization

  • Plan and execute direct mail test panels - including package testing (outer envelope vs. self-mailer, format, size), offer testing, copy and messaging variants, and control vs. challenger structures
  • Coordinate list segmentation and audience targeting in collaboration with data and analytics teams to support test integrity and rollout readiness
  • Track test cell performance and compile results with enough structure for the team to draw clear conclusions and make informed rollout decisions
  • Apply testing knowledge to continuous campaign improvement - understanding what the mail file, response data, and production results are telling you

Cross-Functional Coordination

  • Serve as the primary operational liaison across Marketing, Creative, Compliance, Product, Data, IT, Operations, Finance, and USPS
  • Establish and lead recurring workstream meetings - documenting action items, decisions, risks, and follow-ups with consistency and accountability
  • Drive commitments across teams; escalate diplomatically when dependencies are at risk
  • Navigate competing priorities with a collaborative, solutions-first approach - negotiating resource requirements when teams face conflicting demands

Executive Communication & Meeting Representation

  • Represent the Director in internal and external meetings; deliver timely, accurate, and concise debrief summaries after each
  • Communicate confidently with executives, peers, vendors, and association partners - adjusting message and tone for each audience
  • Prepare and deliver clear status updates, risk flags, and campaign readiness reports to leadership
  • Speak up proactively in meetings to surface issues, confirm next steps, and keep projects moving

Vendor & Partner Relationship Management

  • Build and maintain strong working relationships with print and mail vendors grounded in trust, clarity, and mutual accountability
  • Communicate specifications, approvals, revisions, and escalations professionally and without ambiguity
  • Monitor vendor performance against timelines and quality standards; resolve issues quickly and constructively
  • Support vendor performance reviews and contract discussions as the role develops

Risk Management & Problem Solving

  • Continuously monitor active campaigns for timeline risks, resource gaps, compliance gaps, and execution issues
  • Develop contingency plans and act decisively when timelines are threatened - staying calm and solutions-oriented under pressure
  • Bring identified risks to leadership with context and a recommended path forward - not just the problem

Team Support, Training & Knowledge Sharing

  • Train team members on direct mail workflows, vendor requirements, testing protocols, and production processes
  • Document standard operating procedures and campaign playbooks to build institutional knowledge
  • Model a positive, collaborative team culture - share expertise generously and lead by doing

Reporting & Continuous Improvement

  • Track campaign milestones and compile regular status and performance reports for leadership
  • Identify workflow inefficiencies and recommend process improvements
  • Contribute to post-campaign analysis and budget tracking as the role develops
Requirements:
  • 3โ€“5 years of hands-on experience in direct mail production, campaign operations, or a closely related field
  • Demonstrated working knowledge of direct mail mechanics: mail class, indicia, lettershop coordination, data file preparation, USPS postal standards, permit management, and in- home date planning
  • Familiarity with direct mail testing principles - panel design, control vs. challenger methodology, package and offer testing, and reading rollout results
  • Proven ability to manage multiple complex campaigns simultaneously in a high-stakes, deadline-driven environment
  • Exceptional interpersonal and relationship-building skills - ability to build trust and communicate effectively across all levels of an organization
  • Strong written and verbal communication; comfortable presenting status and risk updates to senior leadership
  • Proficiency in Microsoft Office Suite, with strength in Excel and Outlook
  • Demonstrated project management discipline - tracking, documentation, follow-up, and deadline ownership
  • Bachelor's degree in marketing, business administration, communications, or a related field - or equivalent professional experience in direct mail operations

Preferred Qualifications

  • Direct experience working with print and mail production vendors (letter shops, mail houses, print vendors, or comparable)
  • Background in insurance, financial services, or membership association marketing
  • Experience in a team lead, project lead, or informal operational leadership role
  • Familiarity with direct response campaign structures, audience segmentation, and mail file management
  • Experience representing a manager or department in executive or cross-functional meetings
  • Exposure to channel-level budget tracking, cost management, or vendor contract review
  • Understanding of USPS promotions, postal optimization strategies, or presort logistics

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.


Association Member Benefits Advisors logo

About Association Member Benefits Advisors

Sourced by ZipRecruiter

Association Member Benefits Advisors (AMBA) is based in Austin, Texas, United States, and operates within the insurance industry. Since its founding in 1981, the company has dedicated itself to serving the needs of members of various associations across different municipalities, education systems, and emergency services, providing a diverse range of insurance and other services tailored to its members' needs. The company's offerings span life and health insurance, long term care, dental and vision plans, and other ancillary benefits. AMBA treasures long-standing partnerships and is committed to delivering benefits that truly make a difference.

Industry

Insurance services

Company size

201 - 500 Employees

Headquarters location

Austin, TX, US

Year founded

1981

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