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Tourism Planning Jobs (NOW HIRING)

Spotsylvania County, VA

Tourism Counselor

Spotsylvania, VA · On-site

$13.49 - $19.02/hr

Tourism Opening Date: 06/04/2026 Closing Date: 6/18/2026 11:59 PM Eastern Spotsylvania County is ... planning tours for visitors. * Answers telephone and responds to callers requesting touring and ...

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Tourism Planning information

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$56K

$103.2K

$157K

How much do tourism planning jobs pay per year?

As of Jun 12, 2026, the average yearly pay for tourism planning in the United States is $103,218.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is the difference between Tourism Planning vs Tourism Marketing?

AspectTourism PlanningTourism Marketing
Primary FocusDeveloping and organizing tourism projects and infrastructurePromoting and selling tourism destinations and services
Required SkillsUrban planning, project management, policy developmentAdvertising, branding, communication strategies
Work EnvironmentGovernment agencies, planning departments, consulting firmsTravel agencies, marketing firms, tourism boards
CertificationsUrban planning, tourism development certificationsMarketing, digital advertising certifications

Tourism Planning and Tourism Marketing are closely related but serve different functions. Tourism Planning focuses on creating and managing tourism infrastructure and policies, while Tourism Marketing emphasizes promoting destinations to attract visitors. Both roles are essential for a thriving tourism industry and often collaborate to ensure successful tourism development.

What are some common challenges faced by professionals in tourism planning roles, and how can they be addressed?

Professionals in tourism planning often encounter challenges such as balancing sustainable development with economic growth, managing stakeholder interests, and adapting to changing visitor trends. Addressing these requires strong communication skills, data-driven decision-making, and the ability to collaborate closely with local communities, government agencies, and private sector partners. Staying updated on best practices and regulatory changes also helps tourism planners create adaptable, resilient strategies that benefit both destinations and visitors.

What is tourism planning?

Tourism planning is the process of organizing and managing tourism activities to maximize economic, social, and environmental benefits while minimizing negative impacts. It involves assessing a destination's resources, setting goals, and developing strategies for sustainable growth. This process helps ensure that tourism development meets the needs of visitors, local communities, and the environment. Effective tourism planning creates a balanced approach to growth, infrastructure, and preservation.

What are the key skills and qualifications needed to thrive in Tourism Planning, and why are they important?

To thrive in Tourism Planning, you need expertise in urban planning, market analysis, and sustainable tourism principles, often supported by a degree in tourism management, urban planning, or a related field. Proficiency with Geographic Information Systems (GIS), project management software, and relevant environmental assessment tools is typically required. Excellent communication, stakeholder engagement, and problem-solving skills help professionals collaborate with government entities, businesses, and communities. These skills and qualities are essential to create viable, sustainable tourism strategies that benefit both destinations and visitors.
More about Tourism Planning jobs
What cities are hiring for Tourism Planning jobs? Cities with the most Tourism Planning job openings:
What states have the most Tourism Planning jobs? States with the most job openings for Tourism Planning jobs include:
What job categories do people searching Tourism Planning jobs look for? The top searched job categories for Tourism Planning jobs are:
Tourism Planning jobs near you
Infographic showing various Tourism Planning job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $103,218 per year, or $49.6 per hour.

Tourism Intern

The Town of Ocean City, MD

Ocean City, MD • On-site

$16/hr

Other

Posted 12 days ago

Job description

Job Summary SUMMARY The Tourism Intern will support the daily operations of the Tourism Department through hands-on experience in destination marketing, visitor services, hospitality engagement, and administrative support. This position provides practical learning opportunities in CRM database management, tourism activations, website and system updates, customer service, and partnership development with local hotels and businesses. The intern will also gain exposure to tourism operations by shadowing employees across departments and assisting with special projects, events, and visitor engagement initiatives.

Schedule may include evenings, weekends, and holidays. The intern can expect to work 10-20 hours per week. Interns must sign an MOU and complete all the requirements of the internship.

HOURS and PAY $16/hour, (maximum of 160 hours June - August) paid in one lump sum (through Worcester County Government) Job Duties ESSENTIAL DUTIES AND RESPONIBILITIES Assist with maintaining and updating the department CRM database, including data entry, organization, and reporting Support tourism activations, events, and promotional initiatives through planning, setup, execution, and visitor engagement Engage with local hotels and hospitality partners to support current relationships and assist with new business outreach opportunities Assist with website content updates, event listings, and digital information management using content management systems Provide customer service at the Visitors Center by greeting visitors, answering questions, and providing tourism information and recommendations Assist with preparing marketing materials, partner communications, and tourism-related resources Shadow Tourism Department employees across multiple functional areas to gain exposure to tourism operations, marketing, sales, and community engagement Perform additional administrative and operational duties as needed to support the Tourism Department Other duties as assigned SUPERVISORY RESPONSIBILITIES None OTHER QUALIFICATIONS Experience with computer programs including Microsoft Word, Microsoft Excel, and Rec-Trac. Driving record, drug test and background check required. Supplemental Information LANGUAGE SKILLS Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public. MATHEMATICAL SKILLS Ability to calculate figures and amounts such as discounts, proportions, and percentages.

Ability to add; subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. PHYSICAL DEMANDS The employee may be required to lift and/or move objects. While performing the duties of this job, the employee is regularly required to stand, walk, use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; talk or hear and taste or smell.

The employee frequently is required to stand, walk, run, sit, and climb or balance. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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