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Tourism Planning Jobs (NOW HIRING)

... planning tours for visitors Answers telephone and responds to callers requesting touring and travel-related information; describes attributes of County attractions and activities. Prepares tourism ...

Partners in Tourism Coordinator, CRVA

Charlotte, NC · On-site

$19.25 - $24.50/hr

Supports the planning and execution of monthly partner events, annual Partners in Tourism Awards, site visits, and community and industry events while professionally representing the CRVA. * Leads ...

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Tourism Planning information

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$56K

$103.2K

$157K

How much do tourism planning jobs pay per year?

As of Aug 8, 2026, the average yearly pay for tourism planning in the United States is $103,218.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is the difference between Tourism Planning vs Tourism Marketing?

AspectTourism PlanningTourism Marketing
Primary FocusDeveloping and organizing tourism projects and infrastructurePromoting and selling tourism destinations and services
Required SkillsUrban planning, project management, policy developmentAdvertising, branding, communication strategies
Work EnvironmentGovernment agencies, planning departments, consulting firmsTravel agencies, marketing firms, tourism boards
CertificationsUrban planning, tourism development certificationsMarketing, digital advertising certifications

Tourism Planning and Tourism Marketing are closely related but serve different functions. Tourism Planning focuses on creating and managing tourism infrastructure and policies, while Tourism Marketing emphasizes promoting destinations to attract visitors. Both roles are essential for a thriving tourism industry and often collaborate to ensure successful tourism development.

What does a tourism planning do?

A tourism planner develops strategies to promote and organize travel destinations, ensuring sustainable and attractive tourism experiences. They analyze market trends, collaborate with stakeholders, and use tools like GIS and tourism data to create effective plans that boost local economies and visitor satisfaction.

What are some common challenges faced by professionals in tourism planning roles, and how can they be addressed?

Professionals in tourism planning often encounter challenges such as balancing sustainable development with economic growth, managing stakeholder interests, and adapting to changing visitor trends. Addressing these requires strong communication skills, data-driven decision-making, and the ability to collaborate closely with local communities, government agencies, and private sector partners. Staying updated on best practices and regulatory changes also helps tourism planners create adaptable, resilient strategies that benefit both destinations and visitors.

What is tourism planning?

Tourism planning is the process of organizing and managing tourism activities to maximize economic, social, and environmental benefits while minimizing negative impacts. It involves assessing a destination's resources, setting goals, and developing strategies for sustainable growth. This process helps ensure that tourism development meets the needs of visitors, local communities, and the environment. Effective tourism planning creates a balanced approach to growth, infrastructure, and preservation.

What are the key skills and qualifications needed to thrive in tourism planning, and why are they important?

To thrive in Tourism Planning, you need expertise in urban planning, market analysis, and sustainable tourism principles, often supported by a degree in tourism management, urban planning, or a related field. Proficiency with Geographic Information Systems (GIS), project management software, and relevant environmental assessment tools is typically required. Excellent communication, stakeholder engagement, and problem-solving skills help professionals collaborate with government entities, businesses, and communities. These skills and qualities are essential to create viable, sustainable tourism strategies that benefit both destinations and visitors.

What careers are in the tourism planning industry?

Careers in tourism planning include roles such as tourism development manager, destination planner, event coordinator, and tourism analyst. These positions often require skills in project management, data analysis, and knowledge of local attractions and infrastructure, with some roles requiring relevant certifications or degrees in tourism, hospitality, or urban planning.
More about Tourism Planning jobs
What cities are hiring for Tourism Planning jobs? Cities with the most Tourism Planning job openings:
What states have the most Tourism Planning jobs? States with the most job openings for Tourism Planning jobs include:
Infographic showing various Tourism Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $103,218 per year, or $49.6 per hour.

$13.86 - $19.54/hr

Full-time

Posted 18 days ago


Job description

Spotsylvania County is committed to maintaining a drug free workplace. Employees are prohibited from manufacturing, distributing, possessing or using controlled substances such as marijuana. A positive drug test result, confirmed use or impairment can be subject to disciplinary action, up to and including termination in accordance with our personnel policies.

A positive pre-employment drug test will also disqualify a candidate for hire. General Statement of Job Under general supervision, performs customer service-related duties for the Tourism Office. Work involves greeting visitors to the Spotsylvania Visitor Center and County Museum, as well as fostering a positive public image.

Work also involves preparing information in response to consumer inquiry and interest and ensuring an adequate supply of promotional materials. Reports to the Assistant Tourism Manager. *This position is less than 20 hours per week.* Special Duties & Responsibilities Greets visitors to the Spotsylvania Visitors Center and County Museum; provides information to visitors, including distributing maps and brochures; assists in conducting and planning tours for visitors

Answers telephone and responds to callers requesting touring and travel-related information; describes attributes of County attractions and activities. Prepares tourism packages; sorts and prepares packages for bulk mailing; prepares shipments of brochures. Maintains accurate records of daily activities, including number of visitors to the center, their origins, points of interest, sales activities, etc.

Performs basic computer-based research and analysis on tourism and related topics. Documents findings on fact sheets, spreadsheets and charts, Inventories brochures and merchandise on a regular basis; records and informs supervisor of shortages and restocks as necessary. Participates in trade shows, special events and activities at the Visitors Center, Museum, as well as various locations as warranted.

Ensures Visitors Center and County Museum offers a clean and comfortable environment to visitors of Spotsylvania County; maintains smooth and effective operation of Visitors Center and County Museum. Sells gift shop merchandise, including maps, event tickets, etc. Performs other related duties as required.

Minimum Training & Experience High School Diploma or equivalent with three (3) to five (5) years of experience in customer service or marketing work; or any combination of training and experience which provides the required skills, knowledge and abilities. Possession of a valid driver's license from the Commonwealth of Virginia. Special Requirements Knowledge of the policies and procedures, organization and functions of the Tourism Office.

Knowledge of the geographic layout of the County, including all tourist attractions. Knowledge of the tourist attractions of the surrounding area and state. Knowledge of modern office practices, procedures, equipment.

Knowledge of the available resources of the County and the surrounding region. Ability to communicate effectively in oral and written form. Ability to exercise independent judgment, discretion and initiative.

Ability to exercise tact and courtesy in frequent contact with the general public. Ability to establish and maintain effective working relationships as necessitated by work assignments. Ability to operate a motor vehicle.

Ability to maintain high standards of accuracy in exercising duties and responsibilities. Exercises immediate remedial action to correct any quality deficiencies that occur in areas of responsibility. Maintains high quality communication and interacts with all co-workers and the general public.

Ability to compare and/or judge the readily observable, functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things. Ability to speak and/or signal people to convey or exchange information. Includes receiving assignments and/or directions from supervisor.

Ability to read maps, brochures, indices, etc. Ability to prepare daily log sheets, etc. Must be able to speak with poise, voice control and confidence, and to articulate information to others.

Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagrammatic form; to deal with problems involving several concrete variables in or from standardized situations. Ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively and efficiently, both professionally and respectfully.

Ability to process electronic and monetary transactions, accurately make change and operate/close out registers and point-of-sale systems. Ability to utilize mathematical formulas; to add and subtract; multiply and divide; utilize decimals and percentages. Ability to deal with people beyond giving and receiving instructions.

Must be adaptable to performing under stress when confronted with persons acting under stress.