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Communications Planner Jobs (NOW HIRING)

David&Goliath

Senior Communications Planner

El Segundo, CA · On-site

$90K - $105K/yr

The Senior Communications Planner (aka Connections Planner) role acts as the liaison between Brand Planning, Creative, and Media. They will define the consumer journey so that the right messages ...

Lukos

Communications Systems Engineer

Tampa, FL · On-site

MAGTF Communications Planner or Communications Chief * Five years' military experience Job Objective Under a five-year contract, the Communications Systems Engineer will support the United States ...

Lukos

Communications Systems Engineer

Tampa, FL

MAGTF Communications Planner or Communications Chief * Five years' military experience Job Objective Under a five-year contract, the Communications Systems Engineer will support the United States ...

Populous

External Communications Specialist

Kansas City, MO · On-site

$52K - $69K/yr

Our preferred candidate is a strong writer and collaborative communications planner with sharp storytelling instincts. Top candidates are energized by branded content, emerging media trends and the ...

Populous

External Communications Specialist

Kansas City, MO · Hybrid

$52K - $69K/yr

Our preferred candidate is a strong writer and collaborative communications planner with sharp storytelling instincts. Top candidates are energized by branded content, emerging media trends and the ...

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Communications Planner information

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How much do communications planner jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for communications planner in the United States is $33.54, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $38.70 per hour, depending on experience, location, and employer.

What is the difference between Communications Planner vs Media Buyer?

AspectCommunications PlannerMedia Buyer
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, advertising, or related field
Work EnvironmentStrategic planning, client meetings, campaign developmentNegotiating, purchasing ad space, managing media schedules
Industry UsageAdvertising agencies, corporate marketing teamsAdvertising agencies, media companies

While both roles are integral to advertising campaigns, Communications Planners focus on developing overall communication strategies, whereas Media Buyers specialize in purchasing and managing media space. Understanding these differences helps organizations allocate resources effectively and ensures campaign success.

What are the key skills and qualifications needed to thrive as a Communications Planner, and why are they important?

To thrive as a Communications Planner, you need strong analytical abilities, strategic thinking, and a background in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and campaign management systems is essential. Exceptional organizational skills, creativity, and the ability to collaborate and communicate clearly with diverse stakeholders set standout professionals apart. These skills ensure that communication campaigns are effectively targeted, measurable, and aligned with organizational goals.

What is a Communications Planner?

A Communications Planner is a professional responsible for developing strategies to effectively deliver messages to target audiences across various media channels. They analyze market data, identify the best platforms for communication, and work closely with creative and media teams to ensure campaigns achieve their objectives. Their role is crucial for ensuring that the right message reaches the right people at the right time, maximizing engagement and impact. Communications Planners often work in advertising agencies, marketing departments, or public relations firms.

How does a Communications Planner typically collaborate with creative and media teams during campaign development?

Communications Planners play a pivotal role in bridging the gap between creative and media teams by developing strategic communication frameworks that guide campaign messaging and channel selection. They work closely with creatives to ensure messaging aligns with target audience insights and collaborate with media planners to determine the most effective platforms for distribution. This collaborative process involves frequent meetings, sharing research findings, and ongoing adjustments to strategy based on campaign performance data. Strong interpersonal and project management skills are essential to keep all teams aligned and campaigns on track.
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What states have the most Communications Planner jobs? States with the most job openings for Communications Planner jobs include:
What job categories do people searching Communications Planner jobs look for? The top searched job categories for Communications Planner jobs are:
What are popular job titles related to Communications Planner jobs? For Communications Planner jobs, the most frequently searched job titles are:
Communications Planner jobs near you
Infographic showing various Communications Planner job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $69,770 per year, or $33.5 per hour.
Senior Communications Planner

Senior Communications Planner

David&Goliath

El Segundo, CA • On-site

$90K - $105K/yr

Full-time

Posted 5 days ago

Job description

ABOUT THE AGENCY:
David&Goliath is an agency that adheres to one simple philosophy: Brave.To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave. 

ABOUT THE ROLE:
The Senior Communications Planner (aka Connections Planner) role acts as the liaison between Brand Planning, Creative, and Media. They will define the consumer journey so that the right messages reach our target audiences in the right moments. In a rapidly- evolving media and channel landscape, the Sr. Comms Planner will be a cross-channel expert, staying on top of the latest media, culture and consumer trends to inspire and challenge our creative teams to think outside the box. They will also elevate our marketing strategies so that it drives creativity, newness, and excitement across channels.
 
THIS ROLE IS FOR YOU IF: 
You understand how to develop and implement integrated communication campaigns including earned, owned and shared content strategies
You take initiative and enjoy conceiving fresh ideas and innovative approaches for client partners and/or the agency
You are curious and constantly learning, and demand the best of yourself no matter the task
You're familiar with the evolving media landscape, have strong media platform relationships and bring a track record of media relations outcomes
You seek to grow with the best, enjoy collaborative processes and want a workplace where your work ethic is recognized and appreciated
RESPONSIBILITIES:
  • Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs
  • Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints
  • Rather than focusing on messaging as our brand planners would, this person will focus on the channel strategy with our media partners, ensuring strategic alignment between medium and message
  • Develop and/or use consumer journeys to help facilitate planning
  • Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience
  • Take on a total market approach when making recommendations
EXPERIENCE:
  • 8+ years of experience in a communications planning or strategy role at an advertising, digital, PR, media and/or integrated marketing agency
  • Knowledge of both traditional and digital media planning 
  • Experience with tech brands is a plus
 
Video Link (1 min. max); show us why you're brave! We're not looking for the highest quality editing, just good content. The role is based in Los Angeles, CA.
 
The base salary is $90k - $105k plus benefits.
 
Please note: This role requires someone to be onsite in the D&G office 3 days per week - Tuesdays, Wednesdays and Thursdays. Some on-set production and occasional travel may also be required. 
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We are committed to providing an inclusive and accessible workplace where all employees can thrive. 
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