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Channel Partner Jobs in Michigan (NOW HIRING)

General Motors

Channel Strategy Specialist

Warren, MI · On-site

Partner with channel strategists, brand teams, lifecycle marketers, and activation teams to identify opportunities within enterprise channels. * Translate business priorities into recommended channel ...

New

General Motors

Channel Strategy Specialist

Warren, MI · On-site

$61K - $75K/yr

Partner with channel strategists, brand teams, lifecycle marketers, and activation teams toidentifyopportunities within enterprise channels. * Translate business priorities into recommended channel ...

New

Bluebird Network

Senior Channel Manager

Farmington Hills, MI · On-site

$149K - $150K/yr

This role drives partner recruitment and onboarding, accelerates sell-through/sell-with, manages MDF and sponsorship investments, and aligns cross-functionally with Sales, Marketing, Product, and ...

Bluebird Network

Senior Channel Manager

Grand Rapids, MI · On-site

$146K - $146K/yr

This role drives partner recruitment and onboarding, accelerates sell-through/sell-with, manages MDF and sponsorship investments, and aligns cross-functionally with Sales, Marketing, Product, and ...

Bluebird Network

Senior Channel Manager

Lansing, MI · On-site

$154K - $155K/yr

This role drives partner recruitment and onboarding, accelerates sell-through/sell-with, manages MDF and sponsorship investments, and aligns cross-functionally with Sales, Marketing, Product, and ...

Bluebird Network

Senior Channel Manager

Grand Rapids, MI

$146K - $146K/yr

Role Summary The Senior Channel Manager owns a portfolio of strategic partners and is accountable for revenue growth, pipeline creation, enablement, and joint go-to-market execution. This role drives ...

Bluebird Network

Senior Channel Manager

Lansing, MI

$154K - $155K/yr

Role Summary The Senior Channel Manager owns a portfolio of strategic partners and is accountable for revenue growth, pipeline creation, enablement, and joint go-to-market execution. This role drives ...

Bluebird Network

Senior Channel Manager

Farmington Hills, MI · On-site

$149K - $150K/yr

Role Summary The Senior Channel Manager owns a portfolio of strategic partners and is accountable for revenue growth, pipeline creation, enablement, and joint go-to-market execution. This role drives ...

Wow

Channel Sales Manager

Madison Heights, MI

$85K/yr

Participates and drives hosted partner/channel events * Responsible for interfacing with assigned agent partners for the purpose of growing the business relationship and achieving the budgeted sales ...

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Showing results 1-20

All JobsChannel Partner JobsChannel Partner Jobs in Michigan

Channel Partner information

See Michigan salary details

$41.8K

$59.9K

$79.8K

How much do channel partner jobs pay per year?

As of Jul 14, 2026, the average yearly pay for channel partner in Michigan is $59,891.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,800.00 and $71,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Channel Partner, and why are they important?

To thrive as a Channel Partner, you need strong sales acumen, strategic relationship management, and a thorough understanding of the industry or products you represent. Familiarity with CRM systems, partner portals, and sales enablement tools is typically required, along with certifications in relevant sales methodologies or vendor programs. Exceptional communication, negotiation, and networking skills help build trust and foster long-term partnerships. These capabilities are vital for driving revenue growth, maximizing partner engagement, and ensuring mutual success in channel-driven business models.

What are Channel Partners?

Channel Partners are third-party organizations or individuals that work with a company to market, sell, or distribute its products or services. They play a key role in extending a company's reach into new markets or customer segments by leveraging their own networks and expertise. Channel partners can include resellers, distributors, agents, or value-added providers. Their collaboration helps companies grow revenue, improve customer service, and reduce the need for direct sales resources.

What are some common challenges faced by Channel Partners when managing multiple vendor relationships?

Channel Partners often juggle relationships with several vendors, each with their own expectations, product lines, and processes. This can create challenges such as navigating conflicting sales targets, staying up to date with varying product updates, and ensuring compliance with each vendor’s requirements. Successful Channel Partners develop strong organizational skills, clear communication practices, and efficient internal systems to manage these complexities. Building trust with both vendors and clients is crucial for long-term success in this collaborative environment.

What is the difference between Channel Partner vs Reseller?

AspectChannel PartnerReseller
RoleCollaborates with vendors to promote and sell products, often providing additional services or supportPurchases products to sell directly to end customers, focusing on resale
CredentialsTypically requires industry certifications, partner program agreementsMay not require specific certifications, mainly business licensing
Work EnvironmentWorks closely with vendors, often in a consultative or support capacityOperates as an independent seller, often in retail or direct sales
Usage in IndustryCommon in technology and software sectors as part of partner ecosystemsWidely used in retail and wholesale distribution

In summary, a Channel Partner collaborates with vendors to promote and support products, often requiring certifications and working within partner programs. A Reseller primarily focuses on purchasing and reselling products directly to customers, with less emphasis on certifications. Both roles are vital in the sales ecosystem but serve different functions within the distribution chain.

What are popular job titles related to Channel Partner jobs in Michigan? For Channel Partner jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Channel Partner jobs in Michigan look for? The top searched job categories for Channel Partner jobs in Michigan are:
Channel Partner jobs near you
Infographic showing various Channel Partner job openings in Michigan as of July 2026, with employment types broken down into 75% Full Time, 22% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $59,891 per year, or $28.8 per hour.
Channel Strategy Specialist

Channel Strategy Specialist

General Motors

Warren, MI • On-site

Full-time

Posted 4 days ago

New

General Motors rating

8.0

Company rating: 8.0 out of 10

Based on 309 frontline employees who took The Breakroom Quiz

6th of 44 rated automakers

Job description

Job Description
You will support GM's enterprise-owned channels by managing intake, channel planning, content recommendations, and end-to-end execution coordination across IHU, OVD, and mobile placements. The role serves as the connective tissue between business stakeholders, channel strategy, MarTech, Product, and activation teams to ensure channel opportunities are executed effectively and aligned to established governance standards.
Key Responsibilities:
Channel Intake & Governance Execution (30%)
  • Serve as the consultative intake lead for enterprise-owned channel requests-clarifying business objectives, assessing channel fit, and guiding stakeholders toward the right placement opportunities

  • This role focuses on intake, recommendation, governance alignment, and execution coordination for specific enterprise channels. Enterprise channels include:

  • In-Vehicle Head Unit (IHU)

  • OnStar Vehicle Diagnostics (OVD)

  • Mobile app placements and supporting tools

  • Review submissions against established channel guardrails, governance standards, and customer experience principles

  • Provide recommendations on channel fit and placement opportunities based on business objectives

  • Facilitate prioritization discussions when competing business needs arise

  • Ensure channel usage aligns with approved customer experience and communication strategies

What they are NOT doing:
  • Writing governance

  • Defining channel strategy

  • Making policy decisions (remain with channel strategy leadership)

Content Planning & Opportunity Identification (25%)
  • Partner with channel strategists, brand teams, lifecycle marketers, and activation teams to identify opportunities within enterprise channels.

  • Translate business priorities into recommended channel placements and content opportunities.

  • Develop channel-specific content recommendations that align with:

  • Customer needs

  • Channel best practices

  • Existing campaign strategies

  • Monitor upcoming business priorities and proactively identify opportunities to leverage enterprise channels.

  • "How could we leverage OVD this month?"

  • "What should we feature in IHU for EV owners?"

  • "Is there a mobile placement opportunity to support this launch?"

Cross-Functional Execution Management (35%)
  • Own execution coordination from intake through launch.

  • Partner with:

  • Product teams

  • MarTech teams

  • Digital teams

  • Agency partners

  • Analytics teams

  • Facilitate timelines, dependencies, approvals, testing, and launch readiness.

  • Maintain execution documentation and channel calendars.

  • Escalate risks and blockers to leadership as needed.

  • Ensure successful deployment of channel placements and communications.

This is probably the largest part of the role; acting as a mini-project manager focused on enterprise channels.
Channel Performance & Optimization (10%)
  • Monitor channel performance and industry adoption trends.

  • Support App Store Optimization (ASO) efforts by researching competitive positioning, compiling keyword data, and helping coordinate asset and copy updates across platforms.

  • Develop recurring reporting and insights for channel stakeholders.

  • Maintain library of channel tests, performance, and learnings.

  • Identify opportunities to improve journeys, processes, execution efficiency, and channel utilization.

  • Share best practices and learnings across marketing teams.

What Success Looks Like
After 12 months, this person should be able to:
Own
  • IHU intake and execution process

  • OVD intake and execution process

  • Enterprise channel calendar

  • Stakeholder communication

Influence
  • Content recommendations

  • Placement prioritization

  • Cross-channel coordination

  • Channel adoption across the organization

Support
  • Mobile placement planning and execution

  • Channel strategy development (including emerging channels)

  • Governance adherence

  • Reporting and performance reviews

Your Skills & Abilities (Required Qualifications):
  • Bachelor's degree

  • 1-2 years of experience in digital marketing, channel strategy, or a related field; exposure to mobile app or software product environments is a plus.

  • Familiarity with growth and lifecycle marketing concepts, including basic understanding of acquisition, engagement, and retention funnels.

  • Foundational experience with analytics and reporting tools such as Adobe Analytics or equivalent; comfort working with data to surface trends and insights.

  • Basic understanding of mobile ecosystems (iOS/Android), including awareness of app store dynamics, push notifications, and in-app engagement tactics.

  • Strong organizational skills with the ability to coordinate across multiple cross-functional teams and manage competing priorities in a fast-paced environment.

  • Clear and effective written communication skills - able to summarize data, findings, and campaign updates for stakeholder audiences in a concise and accessible way.

  • Comfort working with dashboards and performance reports; ability to identify key trends and flag anomalies for team leads.

  • Eagerness to learn new tools, platforms, and marketing technologies with a self-starter mindset.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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