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Channel Manager Jobs in Rochester, NY (NOW HIRING)

Webbing

Senior Channel Marketing Manager

York, NY · On-site +1

We are seeking a high-impact Senior Channel Marketing Manager to lead and scale our partner marketing efforts across. This role sits at the intersection of marketing, sales, and partnerships , with ...

Global Channel Management, Inc.

Technician

Webster, NY

$16/hr

Company Description Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Our account managers and recruiters have over a decade of ...

Global Channel Management, Inc.

Clerk

Rochester, NY

$11/hr

Company Description Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Our account managers and recruiters have over a decade of ...

Global Channel Management, Inc.

Scientist 2

Rochester, NY · On-site

$25/hr

Company Description Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Our account managers and recruiters have over a decade of ...

Global Channel Management, Inc.

Printer tech

Webster, NY · On-site

$19/hr

Company Description Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Our account managers and recruiters have over a decade of ...

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Showing results 1-20

All JobsChannel JobsChannel Manager JobsChannel Manager Jobs in Rochester, NY

Channel Manager information

See Rochester, NY salary details

$69.6K

$140.5K

$151.5K

How much do channel manager jobs pay per year?

As of Jul 11, 2026, the average yearly pay for channel manager in Rochester, NY is $140,549.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $151,000.00 per year, depending on experience, location, and employer.

What are Channel Managers?

Channel Managers are professionals responsible for developing and maintaining relationships with partners, distributors, or resellers that sell a company's products or services. They create strategies to expand the company's reach and maximize revenue through indirect sales channels. Their duties often include onboarding new partners, providing training, setting sales targets, and ensuring that partners align with the company's goals and standards.

What is the difference between Channel Manager vs Sales Manager?

AspectChannel ManagerSales Manager
Primary FocusManaging distribution channels and partner relationshipsDirect sales and customer acquisition
Required SkillsChannel development, partner management, negotiationSales strategy, team leadership, client engagement
Work EnvironmentCollaborates with partners, vendors, and internal teamsLeads sales teams, interacts directly with clients
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What Does a Channel Manager Do?

A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.

How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?

A Channel Manager works closely with both sales and marketing teams to align strategies, develop joint campaigns, and provide partners with the resources they need to succeed. This collaboration often involves regular meetings to discuss partner feedback, analyze sales data, and coordinate promotional activities. By fostering open communication and sharing insights between internal teams and external partners, Channel Managers help ensure that all parties are working toward mutual goals and maximizing revenue opportunities.

What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?

To thrive as a Channel Manager, you need expertise in sales strategy, partner relationship management, and a solid understanding of channel sales models, typically supported by a degree in business or marketing. Familiarity with CRM platforms like Salesforce, partner portals, and sales analytics tools is often required. Strong negotiation, communication, and problem-solving skills set exceptional Channel Managers apart. These capabilities are vital for building effective partner networks, driving revenue growth, and ensuring seamless collaboration between an organization and its channel partners.
More about Channel Manager jobs
What are the most commonly searched types of Channel jobs in Rochester, NY? The most popular types of Channel jobs in Rochester, NY are:
What job categories do people searching Channel Manager jobs in Rochester, NY look for? The top searched job categories for Channel Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Channel Manager jobs? Cities near Rochester, NY with the most Channel Manager job openings:
Channel Manager jobs near you

Senior Channel Marketing Manager

Webbing

York, NY • On-site, Remote

Full-time

Posted 22 days ago

Job description

Description
About the role:
We are seeking a high-impact Senior Channel Marketing Manager to lead and scale our partner marketing efforts across.
This role sits at the intersection of marketing, sales, and partnerships, with direct responsibility for driving partner-sourced and partner-influenced pipeline and revenue growth. You will act as the primary marketing leader for our partner ecosystem (resellers, distributors, MSPs, OEMs)-owning strategy, execution, and performance.
You will build and scale repeatable, data-driven partner programs that accelerate demand generation, strengthen partner engagement, and deliver measurable business outcomes.
What You'll Do:
Channel Strategy & Revenue Ownership
  • Own the channel marketing strategy, aligned to regional revenue targets
  • Drive pipeline growth and revenue contribution through partner-sourced and partner-influenced programs
  • Define partner segmentation and tiering strategy to prioritize investment and engagement

Partner Programs & Demand Generation
  • Design and execute scalable through-partner demand generation programs (digital, email, social, webinars, field events)
  • Build and deploy "marketing-in-a-box" solutions to enable partners to independently generate demand
  • Develop and manage co-marketing initiatives leveraging MDF and joint investments

Enablement & Content Development
  • Create high-impact co-branded sales and marketing assets, including:
  • Pitch decks, solution briefs, and data sheets
  • Case studies and customer stories
  • Competitive battlecards
  • Translate technical capabilities into clear, compelling value propositions for partner-led selling

Partner Engagement & Lifecycle Management
  • Serve as the primary marketing point of contact for key partners
  • Lead marketing business reviews (MBRs/QBRs) to align on pipeline goals and performance
  • Own the partner marketing lifecycle (onboarding, activation, growth, expansion)

Sales Alignment & Field Collaboration
  • Partner closely with regional sales leaders and partner account teams on:
  • Joint account and territory planning
  • Pipeline acceleration initiatives
  • Align marketing programs to sales priorities and partner GTM motions

Events & Partner Activation
  • Lead execution of joint events, trade shows, and partner activations to drive engagement and pipeline
  • Develop incentive programs to increase partner adoption and sales velocity

Performance, Analytics & Budget Management
  • Own and optimize channel marketing budget and MDF investments
  • Track and report on pipeline contribution, ROI, and partner performance metrics
  • Build data-driven insights to continuously optimize programs and scale best practices

Market Insight & Cross-Functional Leadership
  • Incorporate market trends and competitive insights into partner messaging and campaigns
  • Act as the voice of the partner ecosystem internally, influencing GTM, product, and marketing decisions

Requirements
  • 6-10+ years of experience in channel or partner marketing in B2B environments (required)
  • Proven success driving measurable pipeline and revenue through partner ecosystems (required)
  • Experience working with resellers, distributors, MSPs, OEMs, or alliances (required)
  • Strong collaboration with Sales, Product, and Marketing teams (required)
  • Experience managing budgets and marketing performance metrics (required)
  • Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot) (required)
  • Background in SaaS, telecom, IoT, or enterprise technology (preferred)
  • Experience with PRM platforms and partner ecosystems at scale (preferred)
  • Strong ability to translate technical solutions into business value messaging (preferred)

About Webbing
Founded in early 2010, Webbing is a global data MVNO that delivers enterprise grade, global connectivity and IoT services across more than 200 countries and 600+ mobile carriers' networks. Webbing's secured network delivers network protection and web content intelligence.
Enterprise customers can manage, monitor, and optimize data usage in real-time with Webbing's powerful software platform. Gain visibility by application type and have the power to white list applications and limit non-business applications with the click of a button, saving money and improving compliance.
What we offer
  • The opportunity for professional development within a reputable international innovative and growing company.
  • The opportunity to join a team of highly professional specialists in an international environment.
  • Fully remote role
  • Medical benefits

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