Marketing Optimization Manager, Consumer Solutions Labcorp is seeking a Marketing Optimization ... Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations ...
Marketing Optimization Manager, Consumer Solutions Labcorp is seeking a Marketing Optimization ... Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations ...
Marketing Optimization Manager, Consumer Solutions Labcorp is seeking a Marketing Optimization ... Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations ...
Marketing Optimization Manager, Consumer Solutions Labcorp is seeking a Marketing Optimization ... Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations ...
About the job The Channel Strategy, Programs & Readiness team is looking for a Partner Program Manager, Solution Providers to support the re-launch and growth of a world-class solution provider ...
About the job The Channel Strategy, Programs & Readiness team is looking for a Partner Program Manager, Solution Providers to support the re-launch and growth of a world-class solution provider ...
About the job The Channel Strategy, Programs & Readiness team is looking for a Partner Program Manager, Solution Providers to support the re-launch and growth of a world-class solution provider ...
About the job The Channel Strategy, Programs & Readiness team is looking for a Partner Program Manager, Solution Providers to support the re-launch and growth of a world-class solution provider ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Dedicated Field Manager * Paid training conducted virtually, online, and in-store * Instructional ... Strong interpersonal and relationship-building skills to collaborate and interact with Channel ...
Channel Sales Associate - CPA
Durham, NC · On-site
$13.25 - $18/hr
Create, manage, and advance accounts, leads, and opportunities in company's CRM system (Salesforce ... Schedule and conduct meetings with existing and new channel accounts through telephone calls ...
Channel Sales Associate - CPA
Durham, NC · On-site
$13.25 - $18/hr
Create, manage, and advance accounts, leads, and opportunities in company's CRM system (Salesforce ... Schedule and conduct meetings with existing and new channel accounts through telephone calls ...
Sales Manager - CPA Channel
Cary, NC · On-site +1
Manages the achievement of corporate objectives by individual product lines within the area of district responsibility and within budgeted financial guidelines. * Recruits, selects, and directs sales ...
Sales Manager - CPA Channel
Cary, NC · On-site +1
Manages the achievement of corporate objectives by individual product lines within the area of district responsibility and within budgeted financial guidelines. * Recruits, selects, and directs sales ...
Content Development & Channel Management * Write, edit, and manage a variety of internal communications, including emails, newsletters, store communications, intranet content, and leader updates.
Content Development & Channel Management * Write, edit, and manage a variety of internal communications, including emails, newsletters, store communications, intranet content, and leader updates.
Field Communications Manager
Raleigh, NC · On-site
Content Development & Channel Management * Write, edit, and manage a variety of internal communications, including emails, newsletters, store communications, intranet content, and leader updates.
Field Communications Manager
Raleigh, NC · On-site
Content Development & Channel Management * Write, edit, and manage a variety of internal communications, including emails, newsletters, store communications, intranet content, and leader updates.
Provides support to business operations such as front end, image & data capture, payment services, and/or document/transaction content management. * Provides administrative support to business ...
Provides support to business operations such as front end, image & data capture, payment services, and/or document/transaction content management. * Provides administrative support to business ...
Integrated Marketing Lead
Raleigh, NC · On-site
Campaign Execution & Channel Management * Plan, activate, and optimize full-funnel campaigns across channels. * Oversee the development of marketing materials including briefs, copy, design, digital ...
Integrated Marketing Lead
Raleigh, NC · On-site
Campaign Execution & Channel Management * Plan, activate, and optimize full-funnel campaigns across channels. * Oversee the development of marketing materials including briefs, copy, design, digital ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Use the company's task management tool as directed to prioritize and execute store workload ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Use the company's task management tool as directed to prioritize and execute store workload ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
Ensure the execution of all operational focuses inclusive of shipment, replenishment, omni-channel ... Retail management: proven ability with monitoring inventory levels, achieving operational ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
Ensure the execution of all operational focuses inclusive of shipment, replenishment, omni-channel ... Retail management: proven ability with monitoring inventory levels, achieving operational ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
Ensure the execution of all operational focuses inclusive of shipment, replenishment, omni-channel ... Retail management: proven ability with monitoring inventory levels, achieving operational ...
Merchandise Manager
Apex, NC · On-site
$38.30K - $47.10K/yr
Ensure the execution of all operational focuses inclusive of shipment, replenishment, omni-channel ... Retail management: proven ability with monitoring inventory levels, achieving operational ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Partner with Sales Managers and Channel Managers to determine a strategic sales approach. * Establish and maintain current customer relationships by responding to customer requests and managing ...
Channel Manager information
See Raleigh, NC salary details
$68.5K - $75.9K
2% of jobs
$75.9K - $83.2K
3% of jobs
$83.2K - $90.5K
3% of jobs
$90.5K - $97.9K
3% of jobs
$97.9K - $105.2K
3% of jobs
$105.2K - $112.5K
0% of jobs
$112.5K - $119.9K
0% of jobs
$119.9K - $127.2K
0% of jobs
$127.2K - $134.5K
0% of jobs
$134.5K - $141.9K
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$142.8K is the 25th percentile. Wages below this are outliers.
$141.9K - $149.2K
85% of jobs
$68.5K
$138.5K
$149.2K
How much do channel manager jobs pay per year?
What Does a Channel Manager Do?
A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.
What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?
How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?
What are Channel Managers?
What job makes $10,000 a month without a degree?
What is the difference between Channel Manager vs Sales Manager?
| Aspect | Channel Manager | Sales Manager |
|---|---|---|
| Primary Focus | Managing distribution channels and partner relationships | Direct sales and customer acquisition |
| Required Skills | Channel development, partner management, negotiation | Sales strategy, team leadership, client engagement |
| Work Environment | Collaborates with partners, vendors, and internal teams | Leads sales teams, interacts directly with clients |
| Industry Usage | Common in tech, manufacturing, and wholesale sectors | Widespread across retail, B2B, and service industries |
While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 17 days ago
Labcorp rating
6.6
Based on 1,081 frontline employees who took The Breakroom Quiz
78th of 103 rated laboratories
Job description
Labcorp is seeking a Marketing Optimization Manager, Consumer Solutions, to join our team in Burlington, NC or Durham, NC.
Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.
Responsibilities:
- Own and continuously evolve Labcorp OnDemand's cross-channel optimization and attribution strategy, ensuring methodologies align with business objectives and growth priorities.
- Develop a comprehensive understanding of how all marketing channels interact across the consumer journey, from awareness to conversion, and identify cross-channel optimization opportunities.
- Set direction and success metrics for channel performance, ensuring consistency and rigor across teams and partners.
- Manage and enhance attribution frameworks using customer-journey measurement tools to ensure accurate performance tracking and channel contribution clarity.
- Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations that improve acquisition performance.
- Guide channel leads and agency partners by translating insights into clear optimization frameworks, testing roadmaps, and prioritization recommendations.
- Build and maintain reporting that communicates channel interactions, multi-touch paths, incremental lift, and strategic implications for leadership audiences.
- Play a key role in annual and long-range planning by partnering with marketing leadership to inform budget allocation, growth scenarios, and investment tradeoffs.
- Ensure all measurement and insights directly connect to enterprise outcomes such as revenue growth and new customer acquisition.
Minimum Qualifications:
- Bachelor's degree.
- 5 or more years of experience in marketing optimization, marketing analytics, or performance marketing.
Preferred Qualifications:
- 2 or more years of experience in healthcare, diagnostics, wellness, or B2C eCommerce.
Additional Job Standards:
- Strong written and verbal communication skills, with experience influencing cross-functional stakeholders and agency partners.
- Highly organized with the ability to prioritize multiple projects and manage competing deadlines.
- Demonstrated ability to lead through influence, advise senior stakeholders, and shape decision-making using data and insights.
- Strong communication skills with experience influencing cross-functional leaders.
- A systems thinker who is passionate about understanding how marketing components work together.
- A strong collaborator who excels at communicating technical insights to non-technical stakeholders.
- A strategic operator who enjoys digging into data to uncover actionable recommendations.
- Someone who thrives in a fast-paced, data-driven environment and is motivated by improving efficiency and performance.
- Passionate about shaping smarter, more effective marketing to help consumers easily access trusted diagnostic solutions.
About the Role
The Marketing Optimization Manager, Consumer Solutions is responsible for understanding how Labcorp OnDemand's marketing channels work together across the full funnel and identify opportunities to improve efficiency, attribution accuracy, and customer acquisition performance.
This role serves as the functional owner of cross-channel optimization and marketing measurement strategy, defining standards, frameworks, and best practices used across the acquisition organization. This position is accountable for ensuring media spend is allocated strategically, insights are actionable, and channel leaders are equipped with clear guidance on what's working, why, and where to invest next. The role operates as an advisor to leadership, influencing investment decisions and long-term growth strategy through data-driven analysis.
Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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About Labcorp
Sourced by ZipRecruiter
Industry
Scientific research and development services
Company size
10,000+ Employees
Headquarters location
Burlington, NC, US
Year founded
1978