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Channel Manager Jobs in Wisconsin (NOW HIRING)

INNIO

Senior Channel Manager

Waukesha, WI · On-site

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

New

INNIO

Senior Channel Manager

Waukesha, WI · Hybrid

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

INNIO

Senior Channel Manager

Waukesha, WI · On-site

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

Innio

Senior Channel Manager

Waukesha, WI · Hybrid

$152K - $153K/yr

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for ...

HP

WI

$139K/yr

HP is looking for a Partner Business Manager based in Wisconsin, responsible for developing and ... Candidates should possess a Bachelor's degree and 4-7 years of relevant experience in channel ...

Generac

Channel Marketing Manager

Sussex, WI · On-site

Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to leadership. * Manage budgets effectively ...

Generac

Senior Channel Marketing Manager

Waukesha, WI · On-site

$140K - $180K/yr

As the Senior Channel Marketing Manager for Generac Solar & Storage, you will be the primary architect of our growth engine for residential energy solutions. Your mission is to build a loyal network ...

Generac

Senior Channel Marketing Manager

Pewaukee, WI · On-site

$140K - $180K/yr

As the Senior Channel Marketing Manager for Generac Solar & Storage, you will be the primary architect of our growth engine for residential energy solutions. Your mission is to build a loyal network ...

AprilAire

Director-Channel Marketing

Madison, WI · On-site

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

AprilAire

Director-Channel Marketing

Madison, WI · On-site

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

AprilAire

Director-Channel Marketing

Madison, WI

Channel Program Management: * Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire's competitive advantage including ...

Symmetrysystems

Remote Channel Partnerships Director

WI · Remote

Symmetry Systems is seeking a Channel Sales Director to lead our global partner ecosystem and drive revenue through strategic alliances. You will recruit, onboard, and enable channel partners, from ...

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All JobsChannel JobsChannel Manager JobsChannel Manager Jobs in Wisconsin

Channel Manager information

See Wisconsin salary details

$71.2K

$143.8K

$154.9K

How much do channel manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for channel manager in Wisconsin is $143,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $153,400.00 and $154,400.00 per year, depending on experience, location, and employer.

What are Channel Managers?

Channel Managers are professionals responsible for developing and maintaining relationships with partners, distributors, or resellers that sell a company's products or services. They create strategies to expand the company's reach and maximize revenue through indirect sales channels. Their duties often include onboarding new partners, providing training, setting sales targets, and ensuring that partners align with the company's goals and standards.

What is the difference between Channel Manager vs Sales Manager?

AspectChannel ManagerSales Manager
Primary FocusManaging distribution channels and partner relationshipsDirect sales and customer acquisition
Required SkillsChannel development, partner management, negotiationSales strategy, team leadership, client engagement
Work EnvironmentCollaborates with partners, vendors, and internal teamsLeads sales teams, interacts directly with clients
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What Does a Channel Manager Do?

A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.

How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?

A Channel Manager works closely with both sales and marketing teams to align strategies, develop joint campaigns, and provide partners with the resources they need to succeed. This collaboration often involves regular meetings to discuss partner feedback, analyze sales data, and coordinate promotional activities. By fostering open communication and sharing insights between internal teams and external partners, Channel Managers help ensure that all parties are working toward mutual goals and maximizing revenue opportunities.

What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?

To thrive as a Channel Manager, you need expertise in sales strategy, partner relationship management, and a solid understanding of channel sales models, typically supported by a degree in business or marketing. Familiarity with CRM platforms like Salesforce, partner portals, and sales analytics tools is often required. Strong negotiation, communication, and problem-solving skills set exceptional Channel Managers apart. These capabilities are vital for building effective partner networks, driving revenue growth, and ensuring seamless collaboration between an organization and its channel partners.
More about Channel Manager jobs
What are the most commonly searched types of Channel jobs in Wisconsin? The most popular types of Channel jobs in Wisconsin are:
What are popular job titles related to Channel Manager jobs in Wisconsin? For Channel Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Channel Manager jobs in Wisconsin look for? The top searched job categories for Channel Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Channel Manager jobs? Cities in Wisconsin with the most Channel Manager job openings:
Channel Manager jobs near you
Infographic showing various Channel Manager job openings in Wisconsin as of July 2026, with employment types broken down into 74% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $143,780 per year, or $69.1 per hour.

Senior Channel Manager

INNIO

Waukesha, WI • On-site

$152K - $153K/yr

Full-time

Posted 2 days ago

New

Job description

Description
About INNIO Group:
INNIO Group is a global distributed energy solutions provider that delivers reliable, flexible, transient, decentralized, modular and efficient power. With a track record of innovation, INNIO designs, manufactures and services high-performance power systems under its Jenbacher and Waukesha brands. The company delivers power for applications including data centers, microgrids, grid stabilization, industrial energy and gas compression.
INNIO operates a global installed base across approximately 100 countries as of December 31, 2025, supported by a resilient, high-margin services business that delivers long-term, recurring revenues across the full equipment lifecycle. As electricity demand accelerates-driven by AI, electrification and grid constraints-INNIO enables scalable, behind-the-meter power generation with high efficiency, fast start capability, strong transient performance and fuel flexibility, including hydrogen-ready solutions. INNIO employs over 5,000 people worldwide and is committed to moving energy forward.
Job Summary:
The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for managing relationships with channel partners, including distributors, packagers, and service providers, to drive revenue growth, expand market reach, and ensure alignment with INNIO's business objectives.
Work Structure:
Will be based onsite at either our Waukesha, WI or Houston, TX office with flexibility to work in a hybrid capacity.
Key Responsibilities:
  • Channel Strategy & Execution:
    • Develop and implement channel sales strategies to grow sales of new units, remanufactured equipment (reUp), parts, and services.
    • Optimize channel partner performance through strategic planning, KPI monitoring, and capability assessments.

  • Partner Relationship Management:
    • Build and maintain strong relationships with key channel partners and end-user customers.
    • Support onboarding, training, and development of channel partners to ensure alignment with Waukesha's standards and goals.
  • Sales Enablement & Support:
    • Collaborate with internal teams (Sales, Marketing, Product Line, Service) to support partner campaigns and product launches.
    • Provide technical and commercial support to partners during the sales cycle.
  • Performance Monitoring & Reporting:
    • Track and analyze channel performance metrics; identify areas for improvement and growth.
    • Prepare regular reports and forecasts using CRM and analytics tools.
  • Market Development:
    • Identify new market opportunities and channel expansion strategies.
    • Represent Waukesha at industry events, conferences, and partner meetings.

Qualifications:
  • Bachelor's degree in Business, Engineering, Marketing, or related field.
  • 7+ years of experience in channel sales, partner management, or industrial equipment sales.
  • Proven success in managing complex partner ecosystems and achieving sales targets.
  • Strong understanding of the industrial engines market, preferably in oil & gas or power generation.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in CRM systems (Salesforce preferred) and data analytics tools.
  • Willingness to travel up to 50% domestically & globally.

Preferred Skills:
  • Experience with OEM channel models and aftermarket sales.
  • Familiarity with Waukesha product lines (VGF, VHP, 275GL+, mobileFLEX).
  • Strategic thinker with a hands-on approach to execution.
  • Ability to work cross-functionally in a global matrix organization.

#Waukesha

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