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Campaign Manager Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

Develop campaign briefs including audience, messaging, offers, channels, landing pages, and ... Manage marketing calendars, project priorities, vendors, and recommend improvements based on data.

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign ... Manage relationships with advertising agencies, creative vendors, media partners, consultants, and ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign ... Manage relationships with advertising agencies, creative vendors, media partners, consultants, and ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign ... Manage relationships with advertising agencies, creative vendors, media partners, consultants, and ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

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All JobsCampaign JobsCampaign Manager JobsCampaign Manager Jobs in Rochester, NY

Campaign Manager information

See Rochester, NY salary details

$13

$35

$67

How much do campaign manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for campaign manager in Rochester, NY is $35.04, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $43.41 per hour, depending on experience, location, and employer.

What does a campaign manager do?

A Campaign Manager is responsible for planning, executing, and overseeing marketing or political campaigns. They coordinate with team members, manage budgets, develop strategies, and analyze campaign performance to ensure objectives are met. Campaign Managers also handle communication with stakeholders, monitor timelines, and adjust tactics as needed to achieve successful outcomes. Their role is vital in ensuring that campaigns run smoothly and effectively from start to finish.

What is a campaign manager?

A campaign manager oversees political campaign staff for a particular candidate and handles the business side of a campaign. Their job duties include consulting, marketing and advertising, fundraising, research, and public relations. They are responsible for hiring and training campaign staff and volunteers. The primary objective of a campaign manager is to help a candidate win an election by educating voters about their platform and experience. These campaigns can range from small local elections for city council or mayor to statewide elections for representatives and governor, or even national election campaigns for congressional representatives and presidential candidates.

What is the difference between Campaign Manager vs Digital Marketing Specialist?

AspectCampaign ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; certifications like PMP or Google AdsBachelor's in Marketing, Advertising, or related; certifications like Google Ads or HubSpot
Work EnvironmentTypically in marketing agencies or corporate marketing teams, managing campaigns end-to-endOften in digital agencies or corporate teams, focusing on online channels and analytics
Employer & Industry UsageUsed across industries for campaign planning and executionCommon in digital marketing roles, focusing on online advertising and content

The Campaign Manager oversees the planning, execution, and analysis of marketing campaigns, often managing teams and budgets. The Digital Marketing Specialist focuses on executing digital strategies, managing online channels, and analyzing digital performance. While both roles require marketing knowledge and certifications, the Campaign Manager has broader responsibilities including campaign strategy and team coordination, whereas the Digital Marketing Specialist concentrates on digital tactics and analytics.

What are the key skills and qualifications needed to thrive as a campaign manager, and why are they important?

To thrive as a Campaign Manager, you need expertise in project management, strategic planning, and data analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with campaign management software, digital advertising platforms, and analytics tools like Google Analytics or HubSpot is commonly required. Strong leadership, communication, and adaptability are crucial soft skills for motivating teams and responding to dynamic campaign needs. These skills ensure the effective execution and optimization of campaigns, driving results and achieving organizational goals.

How does a campaign manager typically collaborate with other departments to ensure campaign success?

Campaign Managers work closely with departments such as creative, analytics, sales, and product teams to align campaign objectives and execution. They coordinate with creative teams to ensure messaging is on brand, collaborate with analytics to track and optimize performance, and communicate with sales or product stakeholders to align campaign goals with business objectives. Regular cross-functional meetings and clear communication are essential to address challenges, maintain timelines, and adapt strategies based on feedback. This collaborative structure helps ensure campaigns are effective and achieve desired outcomes.
More about Campaign Manager jobs
What are the most commonly searched types of Campaign jobs in Rochester, NY? The most popular types of Campaign jobs in Rochester, NY are:
What are popular job titles related to Campaign Manager jobs in Rochester, NY? For Campaign Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Campaign Manager jobs in Rochester, NY look for? The top searched job categories for Campaign Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Campaign Manager jobs? Cities near Rochester, NY with the most Campaign Manager job openings:
Campaign Manager jobs near you
Infographic showing various Campaign Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $72,918 per year, or $35.1 per hour.

Paid Media Manager

Soleo Communications

Rochester, NY • On-site

Full-time

Re-posted 22 days ago

Job description


Paid Media Manager
The Opportunity:
Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo’s owned and operated digital brands, including RateRetriever.com.
This a unique opportunity to take on a leadership role within the organization and contribute to initiatives that are core to Soleo’s strategic growth plan. Our ideal candidate possesses 5+ years of experience managing paid campaigns with over $100k in monthly ad spend.
You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking.
The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.
Responsibilities:
  • Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo’s owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Media Buying: Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets. Campaigns will include paid search as well as other channels like affiliate, display, email, and more, depending on factors like goals and budget.
  • Brand Awareness Strategy: Assist in developing a strategy for ongoing brand awareness to support organic traffic growth in addition to paid traffic.
  • Forecasting + KPI Tracking: Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo’s owned and operated digital brands.
  • CRO: Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign performance.
  • Testing: Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Research + Planning: Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.
Position Requirements:
  • Bachelor’s degree, with related experience in the marketing/advertising field
  • 3+ years experience directly configuring, and optimizing, paid search campaigns with both low budget ($5k $10k/month) and medium budget ($25k-$50k/month) constraints.
  • 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
    • Experience identifying testing opportunities and implementing experiments
    • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties
  • Experience with 3rd party and SEM Tools (SEMrush)
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
About Soleo:
Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.
 

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