Creative Communications Manager Jobs in Rochester, NY

The Manager, Ad Sales Marketing leads the development and execution of strategic ad sales marketing initiatives that support Clear Channel Outdoor’s national sales organization and broader revenue objectives. This role shapes compelling go‑to‑market narratives, sales‑enablement tools, and marketing programs that drive demand for CCO’s advertising solutions among agencies, brands and programmatic buyers.

• Develop and execute strategic ad sales marketing initiatives to drive demand for CCO’s advertising solutions across agencies, brands and programmatic buyers.
• Lead the creation of high‑impact sales presentations, one‑sheets, pitch narratives, event packages and storytelling frameworks used by national and local sales teams.
• Partner with programmatic sales and digital strategy teams to position CCO’s programmatic offerings, audience solutions and digital capabilities in a compelling and competitive manner.
• Ensure all sales‑marketing materials align with corporate positioning, business priorities and revenue objectives.
• Translate product innovation, functionality and data insights into persuasive, sales‑ready narratives in partnership with product marketing.
• Collaborate with research and analytics to develop marketplace insights, category intelligence and data‑driven storytelling that unlock new revenue opportunities.
• Work with regional and field marketing teams to develop scalable materials and programs deployable nationally and locally.
• Drive cross‑functional alignment to ensure consistency in messaging, positioning and execution.
• Serve as the strategic lead for marketing requests submitted through CCO’s “Marketing Solutions” process, overseeing intake, prioritization and delivery.
• Establish clear workflows and expectations across creative, communications, product, research, data and sales stakeholders.
• Develop on‑brand, visually compelling sales collateral supporting new business development and client retention initiatives.
• Support RFP responses, category packages, sponsorship programs and custom marketing solutions addressing client objectives and marketplace opportunities.
• Proactively identify opportunities to equip sales teams with tools and narratives that drive incremental revenue.
• Maintain a strong understanding of customer needs, competitive dynamics, industry trends and technological innovation within the out‑of‑home and ad‑tech landscape.
• Translate marketplace intelligence into actionable marketing strategies that differentiate CCO’s offerings.
• Contribute strategic recommendations informing new marketing initiatives and revenue‑generating opportunities.
• Drive process improvements that enhance efficiency and clarity across Marketing Solutions, Creative, Product, Sales and programmatic teams.
• Maintain and evolve centralized libraries of sales materials, templates and creative assets to ensure accessibility and consistency.

• Education: BS/BA in marketing, communications, business or related field required. Advanced degree a plus.
• Work experience: 5+ years in integrated marketing, ad sales marketing or B2B marketing within a media, advertising or related organization; demonstrated experience supporting national sales organizations or strategic marketing solutions teams; proven track record developing high‑impact ad sales materials, client‑facing solutions and revenue‑driving marketing initiatives.
• Leadership experience: led cross‑functional initiatives and influenced stakeholders at multiple organizational levels.
• Skills: deep understanding of advertising media planning, buying and selling across direct and programmatic channels; strong strategic thinking combined with disciplined project management and creative problem‑solving; ability to manage multiple complex initiatives in fast‑paced, matrixed environments.
• Technical proficiency: advanced Microsoft Office (Word, Excel, PowerPoint); experience with Salesforce.com and ad media databases preferred; familiarity with graphic design tools including Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign); working knowledge of social media platforms (LinkedIn, Instagram, Facebook, Twitter/X) helpful.
• Competencies: empathy & compassion, achievement orientation, business perspective, collaboration, client focus, fostering communication.

• Medical, dental and vision plans
• Health care spending accounts (HSA & FSA)
• Medicare assistance
• Dependent care flexible spending account
• Optional short‑term and long‑term disability plans
• Company‑paid employee life and AD&D insurance
• Supplemental life and AD&D insurance (employee/spouse/child)
• Voluntary benefits: critical illness, accident, identity theft protection, legal assistance, pet insurance
• Pre‑tax commuter spending account
• Employee assistance program (EAP)
• 401(k) savings plan with company match
• Paid time off (vacation and sick leave)
• Digital gym membership and discounted memberships
• Professional development opportunities
• Employee resource groups

Targeted compensation range: $77,000 – $100,000 (New York). Bonus eligible. Comprehensive benefits package as above.

New York, NY: 200 Park Avenue, Suite 701, 10166

Regular

Clear Channel Outdoor is an equal‑opportunity employer. Employment is based on qualifications and merit, with no discrimination on the basis of race, color, age, sex, sexual orientation, gender identity, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or other legally protected classifications. The organization participates in E‑Verify.