Internal Communication Manager Jobs in Rochester, NY

SUMMARY

The Employee Communications Manager is responsible for developing, managing, and continuously improving Butler/Till’s internal employee communications strategy. This role ensures employee-owners receive timely, consistent, engaging, and relevant information across the agency’s communication channels.

This role serves as a key connector across Talent, Leadership, Marketing & Growth and cross-functional teams to support clear messaging, employee engagement, culture-building, and alignment around agency priorities. The Employee Communications Manager owns day-to-day employee communication channels, content planning, internal updates, employee-facing digital platforms, and agencywide communication moments that keep employee-owners informed, connected, and engaged.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Own and Manage a Consistent Employee Communications Strategy

Key Responsibilities:

• Develop, manage, and continuously improve the employee communications strategy, including communication channels, cadence, content planning, and messaging standards.
• Own and maintain the employee communications calendar to ensure agencywide updates are timely, coordinated, and aligned with business priorities.
• Create, edit, and distribute clear, engaging, and employee-centered communications across internal channels.
• Manage weekly agency updates or similar internal communication touchpoints to ensure regular, consistent information sharing.
• Partner with leaders and stakeholders to translate complex updates into clear, accessible, and action-oriented employee communications.
• Maintain communication standards that support consistency, transparency, and alignment across teams and departments.

Key Outcome: Manage Employee Communication Channels and Digital Content

Key Responsibilities:

• Manage the internal Butler/Till app, ensuring content is accurate, timely, relevant, and regularly refreshed.
• Evaluate internal communication channels for effectiveness and recommend improvements to strengthen engagement and information flow.
• Maintain internal content systems, templates, and communication resources to support consistent messaging.
• Coordinate updates across platforms to ensure employee-owners can easily access current and accurate information.
• Support the evolution or revamp of existing internal communication tools, including legacy platforms or recurring update formats.

Key Outcome: Plan and Coordinate Agencywide Meetings, Forums, and Employee Engagement Moments

Key Responsibilities:

• Orchestrate all-agency meetings and employee forums, including quarterly employee-owner forums, town halls, and other agencywide communication events.
• Partner with leaders to develop agendas, messaging, speaker preparation materials, and follow-up communications for internal communication events.
• Manage logistics and content coordination for internal meetings in partnership with appropriate stakeholders.
• Own the agency events calendar, ensuring employee-facing events, forums, and key communication moments are visible, coordinated, and up to date.
• Participate as a communications partner on the yearly shareholder summit planning committee, supporting messaging, content, and employee-facing materials as needed.

Key Outcome: Support Culture, Employee Voice, and Employee-Owner Engagement

Key Responsibilities:

• Serve as the management liaison to the Employee Communications Committee (ECC).
• Manage intake, coordination, and response processes for anonymous employee questions, partnering with leadership and subject matter experts to ensure responses are timely, accurate, and appropriately transparent.
• Identify recurring employee questions, themes, or communication gaps and share insights with appropriate stakeholders.
• Develop employee-centered content that reinforces culture, belonging, employee ownership, agency values, and organizational priorities.
• Partner with Marketing and Talent to create employee-focused content for internal channels, social media, and employer brand storytelling.

Key Outcome: Strengthen Employer Brand and External Reputation Through Employee-Centered Content

Key Responsibilities:

• Support the agency’s presence on employer reputation platforms, including Glassdoor, Google, and LinkedIn in partnership with Talent, Marketing, and leadership.
• Help monitor themes, coordinate responses, and ensure employer brand content reflects Butler/Till’s values, culture, and employee-owner experience.
• Manage or coordinate agency award submissions, partnering with Marketing, Talent, and other stakeholders to gather content, draft submissions, and meet deadlines.
• Support employee content for social media, including employee spotlights, culture stories, recognition moments, and other content that reflects the employee experience.
• Partner with Talent and Marketing to ensure candidate-facing website content is relevant, accurate, appealing, and aligned with the employee value proposition.

Key Outcome: Maintain Employee-Facing Documents and Cross-Functional Communication Support

Key Responsibilities:

• Support employee handbook updates, formatting, and content coordination in partnership with Talent, Legal, and other subject matter experts.
• Ensure employee-facing materials are clear, current, accessible, and aligned with Butler/Till’s tone and standards.
• Partner closely with Marketing & Growth to support communications related to policy updates, organizational announcements, employee programs, and agency initiatives and ensure continuity amongst various platforms.
• Maintain strong working relationships across departments to proactively identify communication needs, risks, and opportunities.
• Help ensure communications drive clarity, alignment, and next steps, rather than simply distributing information.

Other Responsibilities:

Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success.

QUALIFICATIONS

• REQUIRED –
• Bachelor’s degree in Communications, Public Relations, Marketing, Human Resources, or a related field.
• 6+ years of experience in employee communications, internal communications, corporate communications, employer brand, marketing communications, or a related role.
• Strong writing, editing, and message development skills with the ability to create clear, engaging, and audience-specific communications.
• Experience managing communication channels, editorial calendars, internal updates, or employee-facing content platforms.
• Demonstrated ability to work cross-functionally and build strong relationships with leaders, stakeholders, and subject matter experts.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and communication requests.
• Ability to handle sensitive or confidential information with professionalism, discretion, and sound judgment.
• Comfort supporting leadership communications, employee engagement initiatives, and agencywide meetings or forums.
• PREFERRED –
• Experience in an agency, professional services, employee-owned, B Corp, or purpose-driven organization.
• Familiarity with employer brand, Glassdoor, employee advocacy, or reputation management platforms.
• Experience supporting employee handbook content, policy communications, or employee-facing HR materials.
• Experience creating employee stories, social media content, website copy, award submissions, or culture-focused communications.
• Familiarity with ESOP or employee ownership communication is a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting