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Communications Director Jobs in Rochester, NY (NOW HIRING)

Highland Hospital

Internal Communications

Rochester, NY · On-site

$25.96 - $36.55/hr

Reporting to the Director of Public Relations, the Internal Communications Coordinator plays a vital role in delivering clear, engaging, and effective communications to hospital staff and providers.

U.S. Navy

DESIGN & COMMUNICATION MANAGER

Geneseo, NY

ABOUT As a Mass Communication Specialist, it's your job to tell our story. Use your creativity to educate and inform the public about the achievements of Sailors in America's Navy. Travel the world ...

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Communications Director information

See Rochester, NY salary details

$34.5K

$100.9K

$167.8K

How much do communications director jobs pay per year?

As of May 28, 2026, the average yearly pay for communications director in Rochester, NY is $100,939.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $124,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Communications Director, and why are they important?

To thrive as a Communications Director, you need expertise in strategic communication, media relations, and brand management, often supported by a degree in communications, public relations, or a related field. Familiarity with digital marketing platforms, content management systems, and analytics tools is typically required. Outstanding written and verbal communication, leadership, and crisis management abilities help professionals excel in this role. These skills are vital for shaping public perception, ensuring consistent messaging, and effectively promoting organizational goals.

What are the most common challenges faced by a Communications Director in managing both internal and external messaging?

A Communications Director often faces the challenge of maintaining consistent messaging across various channels while adapting content to suit different audiences. Balancing the needs of internal stakeholders, such as executives and employees, with the expectations of external audiences, including media and the public, requires strong coordination and adaptability. Additionally, responding quickly and effectively during a crisis or unexpected event is a key responsibility, demanding preparedness and excellent judgment. Effective collaboration with marketing, public relations, and leadership teams is essential to ensure alignment and achieve organizational goals.

What does a Communications Director do?

A Communications Director oversees an organization's internal and external communication strategies to ensure consistent messaging and brand representation. They manage public relations, media inquiries, and often supervise a team responsible for content creation, social media, and crisis communication. Their role is crucial in shaping how the public perceives the organization and in managing its reputation. Communications Directors typically collaborate with executive leadership to align messaging with organizational goals and may also handle speechwriting, press releases, and stakeholder engagement.

What is the difference between Communications Director vs Public Relations Manager?

AspectCommunications DirectorPublic Relations Manager
Required CredentialsBachelor's degree in Communications, Marketing, or related field; often advanced degrees preferredBachelor's degree in Communications, Public Relations, or related field
Work EnvironmentStrategic leadership in organizations, overseeing internal and external messagingManaging media relations, press releases, and public image campaigns
Employer & Industry UsageCorporations, nonprofits, government agenciesPublic relations firms, corporate communications departments
Common Search & Comparison IntentUnderstanding leadership roles in communicationFocus on media relations and public image management

The Communications Director typically holds a strategic leadership role, overseeing all communication efforts within an organization, including internal and external messaging. In contrast, a Public Relations Manager primarily focuses on managing media relations and public image campaigns. While both roles require strong communication skills and relevant credentials, the Communications Director has broader responsibilities and a higher level of strategic oversight.

More about Communications Director jobs
What are the most commonly searched types of Communications jobs in Rochester, NY? The most popular types of Communications jobs in Rochester, NY are:
What job categories do people searching Communications Director jobs in Rochester, NY look for? The top searched job categories for Communications Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Communications Director jobs? Cities near Rochester, NY with the most Communications Director job openings:
Communications Director jobs near you
Infographic showing various Communications Director job openings in Rochester, NY as of May 2026, with employment types broken down into 80% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $100,939 per year, or $48.5 per hour.
Director of Marketing and Communications

Director of Marketing and Communications

CDS Monarch, Inc.

Webster, NY • On-site

$90K - $110K/yr

Full-time

Posted 9 days ago

Job description

Summary:

The Director of Marketing and Communications is responsible for the development and execution of marketing strategies for CDS Life Transitions and all affiliates. The Director will manage the staff and day-to-day activities that promote, enhance, and protect the organization's brand reputation. The Director is responsible for the development, integration, and implementation of a broad range of marketing and communications initiatives relative to the strategic direction and positioning of the organization. The Director is an ambassador for the organization and will build relationships with the media and key community partners with the goal of positioning CDS Life Transitions and its affiliates with relevant constituents and to drive broader awareness and support for the organization.

Essential Job Functions:
  • Develop and implement integrated strategic marketing communication, outreach, and public relations plan to advance CDS Life Transitions and affiliates’ brand identity; broaden awareness of its programs and priorities; increase the visibility of its programs across key stakeholder audiences.
  • Ensure alignment of all marketing and communications goals with the strategic needs of the organization to drive future growth and expand brand recognition.
  • Work collaboratively to organize logistics and support public relations and marketing needs for special events and tours including event communications, promotions, materials, preparation, and day-of support.
  • Oversee development and distribution of all internal and external communications including marketing collateral materials, electronic communications, social media channels, and presentations.
  • Work with the leadership team to recognize internal and external communication opportunities and solutions, as well as define and execute appropriate strategies to support them.
  • Monitor and supervise updating of agency/affiliate websites
  • Supervise creation of social media posts, providing ongoing monitoring and timely responses
  • Coordinate video & photographic production for events and messaging
  • Supervise Internal and external print media (newsletters/advertising)
  • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
  • Develop and update public relations materials as needed (one-sheets, media kits, press releases, signage, event coordination (invitations, tracking of attendees)
  • Serve as agency spokesperson for media requests, interviews, statements, and agency events.
  • Supervise post-event communications (press releases)
  • Maintain high internal and external customer satisfaction levels
  • Schedule touchpoint meetings and provide ongoing progress with CDSLT departments supported by the Marketing Department
  • Travel to CDS facilities across upstate New York to capture stories and coordinate agency events
  • Perform other duties relevant to the position as assigned by supervisor

Knowledge, Skills, and Abilities:

  • Must be a critical thinker with strong problem-solving skills.
  • Must be organized and deadline driven.
  • Excellent planning and organizational skills. Ability to multi-task and establish priorities.
  • Self-starter skilled in working both alone and in a team environment
  • Demonstrate sense of ownership and pride in your performance and its impact on the Agency’s success.
  • Outstanding communication, presentation and leadership skills.
  • Knowledge of multi-media platforms and digital technology.
  • Must bring network of media contacts and potential donors.
  • Knowledgeable of market research and analysis.

Education and Experience:

  • Bachelor’s degree in marketing, communications, business, or related field required
  • Minimum five years of progressive experience in the marketing and communication fields required
  • Minimum two years supervisory experience required
  • Experience in managing media requests, including on-camera interviews
  • Competency in Adobe Creative Suite, Microsoft Office applications, and Mac OS preferred
  • Experience in copywriting, editing, and content generation


CDS Life Transitions is committed to equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, sex, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. CDS Life Transitions will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you are interested in applying for an employment opportunity and feel you need a reasonable accommodation pursuant to the ADA, please contact us at 585-341-4600