The Vice President for Enrollment & Communications (VPEC) is the chief enrollment and marketing officer of Golisano Institute for Business & Entrepreneurship. The VPEC leads and manages the ...
The Vice President for Enrollment & Communications (VPEC) is the chief enrollment and marketing officer of Golisano Institute for Business & Entrepreneurship. The VPEC leads and manages the ...
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Vice President Communications information
See Rochester, NY salary details
$27.6K - $56.1K
1% of jobs
$56.1K - $84.5K
4% of jobs
$84.5K - $112.9K
11% of jobs
$121.4K is the 25th percentile. Wages below this are outliers.
$112.9K - $141.4K
28% of jobs
The median wage is $153.2K / yr.
$141.4K - $169.8K
13% of jobs
$194K is the 75th percentile. Wages above this are outliers.
$169.8K - $198.2K
21% of jobs
$198.2K - $226.7K
16% of jobs
$226.7K - $255.1K
3% of jobs
$255.1K - $283.5K
0% of jobs
$283.5K - $312K
1% of jobs
$312K - $340.4K
2% of jobs
$27.6K
$169.4K
$340.4K
How much do vice president communications jobs pay per year?
What does a vice president of communications do?
How does a vice president of communications typically collaborate with executive leadership and other departments within an organization?
What are the key skills and qualifications needed to thrive as a vice president of communications, and why are they important?
What is the difference between Vice President Communications vs Director of Communications?
| Aspect | Vice President Communications | Director of Communications |
|---|---|---|
| Responsibilities | Strategic planning, executive communication, brand management | Implementing communication strategies, managing media relations |
| Required Credentials | Bachelor's/Master's in Communications, Marketing, or related field; extensive experience | Bachelor's degree; relevant experience in communications or PR |
| Work Environment | Executive offices, corporate headquarters | Marketing or PR departments, media offices |
| Industry Usage | Common in large corporations and organizations | Widely used across industries for communication roles |
The Vice President Communications typically oversees the entire communication strategy at an executive level, focusing on brand reputation and corporate messaging. The Director of Communications handles the day-to-day implementation of communication plans and media relations. While both roles require strong communication credentials, the VP is more strategic and senior, whereas the Director is more operational.
What are the most commonly searched types of Communications jobs in Rochester, NY?
The most popular types of Communications jobs in Rochester, NY are:
What are popular job titles related to Vice President Communications jobs in Rochester, NY?
For Vice President Communications jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Vice President Communications jobs in Rochester, NY look for?
The top searched job categories for Vice President Communications jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Vice President Communications jobs?
Cities near Rochester, NY with the most Vice President Communications job openings:

Vice President for Enrollment & Communications
Rochester, NY • On-site
Other
Re-posted 19 days ago
Job description
The Vice President for Enrollment & Communications (VPEC) is the chief enrollment and marketing officer of Golisano Institute for Business & Entrepreneurship. The VPEC leads and manages the admissions departments, the communications and marketing department, and the newly formed Business & Innovation Academy that will serve secondary education. In addition, the VPEC is a member of the Institute’s Senior Leadership Team, and reports to the president.
The functional responsibilities include, but are not limited to, coordinating and executing all the Institute’s resources to meet enrollment objectives; leads internal and external teams for reputation building; measures effectiveness from demand generation projects; leads the direction of a best-in-class digital presence; and more.
The leadership responsibilities include, but are not limited to, serving on the Institute’s Senior Leadership team to further policy and strategy; reinforce Institute values by engaging with the entirety of the Institute community to drive positive culture; provide thought leadership that positions the Institute positively in the marketplace, build positive relationships with sponsors and donors; and more.
This role requires collaboration across locations with a diverse community of students, colleagues, and external partners. The successful candidate will demonstrate sound judgment and professionalism that contributes to the Institute culture and models ideal behaviors and attitudes for students.
Golisano Institute’s values of entrepreneurial spirit, integrity, agility, perseverance, curiosity and care are embedded in the behaviors and actions of the institute community and are a cornerstone to the professional preparation model. The Institute works hard to ensure the community is inclusive so the mission of generating economic opportunities, via successful careers, is maximized.
MAJOR RESPONSIBILITIES:
- Coordinates and coaches admissions and marketing functions to develop evidence-based enrollment activities. This includes the procurement, distribution, and analysis of activities that grow new student enrollment and persistence. (65%)
- Works with senior leadership team colleagues on Institutional projects that focus on mission fulfillment, reputational growth, and other Institute-centric activities. (15%)
- Coordinates and distills data sets for the purposes of demand generation, compliance, goal setting, and connecting buyer behavior to continuous improvement in activity. (10%)
- Other leadership responsibilities as identified. (10%)
QUALIFICATIONS:
EDUCATION
- Bachelor’s degree - required
- Advanced degree - preferred
EXPERIENCE
- 7 or more years’ experience enrollment marketing, enrollment management or admissions.
- 4 or more years’ experience in a senior leadership role (e.g. AVP, VP, President).
EXCEPTIONAL SKILLS
- Behaviors and attitudes that align with the Institute values.
- Exceptional presentation skills.
- Acumen and understanding of CRM systems for demand generation.
- Highly empathetic to understand the needs of various customers and leveraging it to optimize admissions and communications activities.
- Professional behaviors that include responsiveness, accuracy of information, ability to lead focused conversations, and ensuring takeaways and next steps.
- Capacity to review, understand and take action on data and information.
- Motivated to learn and apply AI skills to improve performance.
PHYSICAL REQUIREMENTS
- Must be able to travel between Buffalo and Rochester, as needed, for work-related activities.
About Golisano Institute for Business & Entrepreneurship
Sourced by ZipRecruiter
Industry
Colleges, universities, and professional schools
Company size
11 - 50 Employees
Headquarters location
Brighton, NY, US
Year founded
2022