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Business Development Wholesaler information

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$91.5K

How much do business development wholesaler jobs pay per year?

As of Aug 4, 2026, the average yearly pay for business development wholesaler in the United States is $54,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $63,500.00 per year, depending on experience, location, and employer.

How does a Business Development Wholesaler typically collaborate with sales and marketing teams to drive growth?

A Business Development Wholesaler frequently partners with sales and marketing teams by sharing market intelligence, coordinating promotional campaigns, and identifying new distribution opportunities. Collaboration often involves joint strategy sessions, regular communication on client feedback, and aligning outreach efforts to maximize impact. This cross-functional teamwork helps ensure that product offerings and messaging are tailored to meet client needs, ultimately driving revenue growth and expanding the company's market presence.

What is a Business Development Wholesaler?

A Business Development Wholesaler is a sales professional who works for a company, typically in the financial services or investment industry, and is responsible for building and maintaining relationships with financial advisors, brokers, or other intermediaries. Their main goal is to promote and sell their company's products or services to these intermediaries, who in turn offer them to end clients. They often provide education, support, and product information, and play a key role in expanding the company's market reach and driving sales growth.

What are the key skills and qualifications needed to thrive as a Business Development Wholesaler, and why are they important?

To thrive as a Business Development Wholesaler, you need strong sales acumen, industry knowledge, and typically a bachelor's degree in business or a related field. Familiarity with CRM software, financial products, and sales analytics tools is commonly required, along with relevant certifications like FINRA Series 6 or 7 depending on the industry. Excellent interpersonal communication, relationship-building, and negotiation skills set top performers apart in this role. These skills are essential for building and maintaining client relationships, driving sales growth, and achieving business targets in a competitive market.

What is the difference between Business Development Wholesaler vs Business Development Representative?

AspectBusiness Development WholesalerBusiness Development Representative
CredentialsTypically requires sales or industry-specific certificationsOften requires similar sales experience and certifications
Work EnvironmentPrimarily works with wholesale clients, often in B2B settingsEngages with potential clients, focusing on lead generation and outreach
Employer & Industry UsageCommon in wholesale, distribution, and manufacturing sectorsWidely used across various industries for client acquisition

Business Development Wholesalers focus on building relationships with wholesale clients and distributing products in bulk, often working in B2B environments. Business Development Representatives primarily focus on prospecting, lead generation, and initial client engagement. While both roles involve sales skills and certifications, their target audiences and daily activities differ significantly.

More about Business Development Wholesaler jobs
What cities are hiring for Business Development Wholesaler jobs? Cities with the most Business Development Wholesaler job openings:
What states have the most Business Development Wholesaler jobs? States with the most job openings for Business Development Wholesaler jobs include:
What job categories do people searching Business Development Wholesaler jobs look for? The top searched job categories for Business Development Wholesaler jobs are:
Business Development Wholesaler jobs near you
Infographic showing various Business Development Wholesaler job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $54,999 per year, or $26.4 per hour.

Business Development Wholesaler

Jackson National Life

Nashville, TN

Full-time

Re-posted 25 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeIn partnership with External Wholesalers and Internal Wholesalers, the Business Development Wholesaler (BDW) is responsible for developing and implementing a business plan to achieve sales goals and producer type goals by covering a targeted advisor segment - effectively covering the opportunity gap within our traditional broker dealer and RIA territories. The BDW is also responsible for engagement towards company growth initiatives, which may involve advisor populations outside their target advisor segment.Essential Responsibilities
  • Develops, implements, and executes strategic business plans that target a specific set of financial professionals within multiple territories in order to attain sales growth objectives.
  • Cultivates new business relationships and extends low producing relationships within the territory through collaboration with External Wholesalers and consistent review of the territory execution plan to ensure targets are attained and adjustments made when necessary.
  • Hosts advisor facing virtual meeting for advisors - presenting relevant actionable sales ideas.
  • Ensures engagement and awareness of company growth initiatives with all External Wholesaler and Internal Wholesaler partners - regularly sharing success stories, sales idea positioning and ensuring consistency between External Wholesaler members and Internal Wholesaler members.
  • Supports conferences based on advisor concentration - including attending conferences to promote Jackson opportunities.
  • Operates in a "hybrid" wholesaling capacity which entails spending up to 20% of time in the field, running virtual meetings and engaging with advisors through traditional avenues such as telephone, email, and virtual meetings.
  • Utilizes a data-driven approach and tools to educate advisors on Jackson's products and services.
  • Plans and manages the deployment of resources to maximize territorial sales while being responsible for budgeting and expenses.
  • Maintains knowledge of new, existing and enhanced Jackson products and marketing campaigns.
  • Utilizes CRM system and additional technology in order to accomplish a data driven territory business plan.
  • Documents all territory activity including calls, in-person, and virtual meetings.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong ability to work independently and collaboratively in a challenging environment.
  • Ability to create and deliver effective presentations, seminars, workshops and meetings both virtually and in person.
  • Thorough knowledge of sales and marketing principles and practices.
  • Ability to identify and position Jackson products and services utilizing financial planning tools and platforms commonly used by advisors.
  • Proven track record of growing and managing a territory as measured by sales and persistency of activity.
  • Strong aptitude for technology, including software applications, e-mail and database management from remote locations.
  • Demonstrated excellent prospecting skills.
  • Ability to travel up to 20% of the time.
  • Role based in Franklin, TN. In office expectations when not territory traveling are 100%.
Qualifications
  • Bachelor's Degree or related work experience required.
  • 3+ years of financial services experience or 2+ years sales experience in investments, mutual funds, insurance, or annuities required.
  • 6+ months experience as a Senior Internal Wholesaler required for current internal Sales Desk associates. .
  • Experience in marketing investments, annuities, and life insurance preferred.
  • Prior insurance or investment wholesaling experience preferred.
  • Securities Industry Essentials (SIE) required.
  • FINRA Series 6 or 7, FINRA Series 63, State Insurance License required.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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