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Brand Product Manager Jobs (NOW HIRING)

Dr. Oetker

Brand & Product Manager

Naperville, IL · Hybrid

Develop and execute annual and long-range brand and product business plans with a total P&L approach encompassing both commercial and operational opportunities to manage objectives, growth and ...

Dr. Oetker

Brand & Product Manager

Naperville, IL · On-site

Develop and execute annual and long-range brand and product business plans with a total P&L approach encompassing both commercial and operational opportunities to manage objectives, growth and ...

Stellantis

Jeep Brand Product Manager

Auburn Hills, MI · On-site

As a Jeep Brand Product Manager , you play a key role in shaping and delivering the vehicle by translating insights into well-defined product solutions. You will contribute to product direction ...

Stellantis

Jeep Brand Product Manager

Auburn Hills, MI · On-site

Stellantis is a leading automotive company, and they are seeking a Jeep Brand Product Manager to shape and deliver vehicle product solutions. This role involves translating insights into product ...

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Brand Product Manager information

See salary details

$51.5K

$159.4K

$197K

How much do brand product manager jobs pay per year?

As of Jul 21, 2026, the average yearly pay for brand product manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

Are PMs in high demand?

Product Managers (PMs), including Brand Product Managers, are in high demand across many industries due to their role in guiding product development and strategy. Companies seek skilled PMs with strong communication, analytical skills, and experience with tools like Agile and Scrum, making the profession competitive and often offering opportunities for career growth.

Do PMs need a MBA?

Product Managers (PMs) do not typically need an MBA to succeed, but some employers value advanced business degrees for leadership or strategic roles. Many PMs have backgrounds in engineering, marketing, or related fields, and skills such as data analysis, communication, and project management are often more important than formal education. An MBA can enhance business acumen but is not a strict requirement for the role.

What is a Brand Product Manager?

A Brand Product Manager is responsible for developing and executing marketing strategies to promote a specific brand or product line. They analyze market trends, oversee product development, and work closely with sales, marketing, and design teams to ensure the brand’s message is consistent and effective. Their goal is to increase brand awareness, drive sales, and maintain a positive image for the brand in the market. They often conduct market research, manage budgets, and monitor the performance of campaigns to optimize results.

What is the role of a Product Manager in a brand?

A Brand Product Manager is responsible for developing and executing strategies to grow and position a brand's products in the market. They oversee product lifecycle, collaborate with marketing and design teams, and analyze market trends to ensure brand consistency and competitiveness. Strong communication, market research skills, and familiarity with product management tools are essential for this role.

How does a Brand Product Manager typically collaborate with cross-functional teams to launch new products?

As a Brand Product Manager, you will regularly work with teams across marketing, sales, product development, and supply chain to ensure successful product launches. This involves coordinating timelines, aligning messaging, and facilitating communication to address challenges quickly. You'll often lead meetings to gather input, resolve issues, and keep projects on track. Building strong relationships and maintaining clear, proactive communication are key to driving collaboration and achieving brand objectives.

Is a Product Manager high paying?

Product Managers typically earn high salaries due to their strategic role in companies, with compensation often including base salary, bonuses, and stock options. Salaries vary based on experience, industry, and location, but they are generally above average compared to many other roles in tech and business sectors.

What is the difference between Brand Product Manager vs Product Manager?

AspectBrand Product ManagerProduct Manager
FocusBrand strategy, brand identity, and market positioningProduct development, features, and lifecycle management
SkillsBrand management, marketing, consumer insightsProduct design, technical knowledge, project management
Work EnvironmentMarketing teams, branding agencies, cross-functional teamsEngineering, design, product development teams

The main difference is that a Brand Product Manager concentrates on building and maintaining the brand's identity and market perception, while a Product Manager focuses on developing and managing specific products. Both roles require collaboration across teams but serve different strategic objectives within a company.

What are the key skills and qualifications needed to thrive as a Brand Product Manager, and why are they important?

To thrive as a Brand Product Manager, you need expertise in marketing strategy, product lifecycle management, and market analysis, usually backed by a degree in marketing, business, or a related field. Familiarity with tools such as CRM platforms, analytics software (like Google Analytics), and project management systems is essential. Strong communication, leadership, and creative problem-solving skills help you collaborate across teams and drive brand growth. These abilities are crucial for successfully positioning products, meeting business objectives, and adapting to dynamic market conditions.
More about Brand Product Manager jobs
What job categories do people searching Brand Product Manager jobs look for? The top searched job categories for Brand Product Manager jobs are:
Brand Product Manager jobs near you
Infographic showing various Brand Product Manager job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Brand & Product Manager

Dr. Oetker

Naperville, IL • Hybrid

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 hours ago

Job description

CBU | Naperville | Full Time | Permanent

Wilton is a global heritage brand with a 95-year history in baking and decorating. As part of the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace. Learn more about Wilton at www.wilton.com.
 

Description

  • Develop and execute annual and long-range brand and product business plans with a total P&L approach encompassing both commercial and operational opportunities to manage objectives, growth and profitability for categories and products.
  • Oversee monthly, quarterly, and annual business performance analysis utilizing syndicated and panel data to synthesize category, competition, customer, consumer and product performance to support short- and long-term brand and product category plans to make recommendations and lead team to implement opportunistic and/or corrective actions.
  • Engage with Sales partners to review strategic account plans as a part of the annual planning process to ensure alignment with brand and product plans.
  • Lead the preparation and presentation of internal and external brand presentations.
  • Develop deep understanding of owned assortments and products to make consumer-insight backed business decisions.
  • Collaborate with Sourcing partners to navigate supplier changes and/or transitions to maintain product performance and consumer relevancy.
  • Manage the review process of product line performance, trends, insights and feedback to identify opportunities to promote and grow the business and/or needs to consolidate and rationalize the product line.
  • Participate in cross-CBU team strategic projects and analysis as needed to deliver output that is consistent and holistic across the portfolio.
  • Support ways of working to improve inter-team and cross-functional collaboration on projects and processes.
  • Define the product price, promotion and margin guidelines and manage pricing reviews.
  • Own product portfolio budget and assist with budget tracking and reporting
  • Develop impactful consumer insights using both external agencies and internal resources to support and inspire short- and long-term brand plans and projects
  • Provide brand and product line guidance to the Brand & Community team and agency partners to assist in the development of effective and efficient targeted marketing activation plans.
  • Partner with Sales, Brand & Community team, and agency partners to develop shopper marketing programs for key accounts.
  • Other duties as assigned.

Equipment

  • Bachelor's degree required from a four-year college or university with an emphasis in Marketing, Business or related field.
  • Minimum of 3-5 years prior marketing experience. CPG experience preferred.

Instructions

  • Team player with good interpersonal skills to lead/coach cross-functional teams.
  • Experience being hands-on with a can-do attitude and approach toward navigating opportunities and challenges in a transformative company environment.
  • Strong track record in managing brands with experience exercising both general management and marketing fundamentals.
  • Experience managing brands and products utilizing brand foundation/brand key and brand architecture/design system to build strategies that delivered business results.
  • Possess excellent verbal, written, and presentation skills.
  • Robust analytical skills essential for market and competitive evaluation, pricing, and product category management.
  • Self-starter with effective project management and multi-tasking skills, with ability to prioritize and meet deadlines with acute attention to detail in a cross functional team environment.
  • Advanced proficiency in Excel, PowerPoint, and Word.
  • Advanced proficiency in IRI (or Nielsen) for syndicated and panel data.
  • Experience briefing marketing agencies for planning, executing, and measuring marketing campaigns.

Baking Conditions

Professional office environment, sedentary in nature.
Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones).
Processes information and communicates effectively with others.
Ability to travel domestically or internationally as needed.

Rewards

Pay Transparency Wage Tier*: III

#LI-Hybrid

Wilton offers great benefits that allow you to manage your well being and work/life balance, ensuring you can be your best self at work. Our comprehensive benefits package includes, for eligible employees: paid time off, medical/dental/vision insurance, 401(k), and wellness programs. A full list of benefits will be provided to eligible employees at initial offer.
Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.

* The base pay offered to the successful candidate will be reviewed and determined based on a variety of factors, including relevant skills, experience, business needs, geographical location, and internal equity. At Wilton, we aim to offer a fair and competitive compensation package tailored to each candidate's unique background and the specific needs of the role. All compensation decisions are made with careful consideration of these factors, and it is not unusual for individuals to be hired at the top wage tier that reflects their education, experience, and the role requirements. Our IL Benefit and Transparency information can be found here (2025-Benefits-and-Pay-Transparency.pdf).

Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran.

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at TalentAcquisition@wilton.com.

Contact
Wilton Industries Inc. 

Wilton Talent Acquisition Team

800.794.5866

E-mail: TalentAcquisition@wilton.com

www.wilton.com/careers

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