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Brand Licensing Manager Jobs (NOW HIRING)

Scouting America

Licensing Programs Manager

Charlotte, NC · Remote

$10K - $130K/yr

Manages and advances the organization's brand licensing programs by integrating strategic brand, marketing, and merchandising objectives into internal and external licensing initiatives. Oversees a ...

Consumer Tech

Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent. * Demonstrated experience in building new revenue streams or driving ...

Consumer Tech

Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent. * Demonstrated experience in building new revenue streams or driving ...

Funko

Licensing Manager

Burbank, CA · On-site

$90.61 - $110.50/hr

In partnership with VP, Merch, Sales, and Licensor, develop strategies and business plans by retailer, brand and property Category Management (40%) * Ensure licensor requests are researched and ...

HF Sinclair

Brand Manager

Salt Lake City, UT

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

Funko

Licensing Manager

Burbank, CA · On-site

In partnership with VP, Merch, Sales, and Licensor, develop strategies and business plans by retailer, brand and property Category Management (40%): * Ensure licensor requests are researched and ...

HollyFrontier

Brand Manager

Dallas, TX

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

HF Sinclair

Brand Manager

Dallas, TX · On-site

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

HollyFrontier

Brand Manager

Salt Lake City, UT

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

Funko

Licensing Manager

Burbank, CA · On-site

$90K - $110K/yr

In partnership with VP, Merch, Sales, and Licensor, develop strategies and business plans by retailer, brand and property Category Management (40%): * Ensure licensor requests are researched and ...

HF Sinclair

Brand Manager

Dallas, TX

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

HF Sinclair

Brand Manager

Dallas, TX · On-site

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team. * Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and ...

Funko

Licensing Manager

Burbank, CA

$90K - $110K/yr

In partnership with VP, Merch, Sales, and Licensor, develop strategies and business plans by retailer, brand and property Category Management (40%): * Ensure licensor requests are researched and ...

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Brand Licensing Manager information

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$33.5K

$72.9K

$116.5K

How much do brand licensing manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for brand licensing manager in the United States is $72,895.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $86,500.00 per year, depending on experience, location, and employer.

What does a brand licensing manager do?

A Brand Licensing Manager oversees the process of allowing other companies to use a brand's name, logo, or intellectual property in exchange for a fee or royalty. Their responsibilities include negotiating licensing agreements, ensuring brand guidelines are met, maintaining relationships with licensees, and monitoring the success of licensing deals. They play a key role in expanding a brand's reach and generating additional revenue streams while protecting the brand's reputation and integrity.

What are the key skills and qualifications needed to thrive as a brand licensing manager?

To thrive as a Brand Licensing Manager, you need expertise in brand management, contract negotiation, and market analysis, often supported by a degree in marketing, business, or a related field. Familiarity with licensing management software, intellectual property law, and CRM systems is essential. Strong relationship-building, communication, and project management skills help distinguish top performers in this role. These skills are crucial for maximizing brand value, ensuring legal compliance, and fostering successful partnerships that drive business growth.

What are some common challenges faced by brand licensing managers when negotiating licensing agreements?

Brand Licensing Managers often encounter challenges such as aligning the interests of both the licensor and licensee, ensuring brand guidelines are maintained, and negotiating terms that balance financial expectations with brand integrity. Managing multiple stakeholders, including legal teams and marketing departments, can also add complexity. Successful Brand Licensing Managers develop strong negotiation skills, attention to detail, and the ability to foster collaborative relationships to overcome these challenges and secure mutually beneficial agreements.

What is the difference between Brand Licensing Manager vs Licensing Coordinator?

AspectBrand Licensing ManagerLicensing Coordinator
CredentialsBachelor's degree, experience in licensing or brand managementAssociate's or Bachelor's degree, entry-level licensing experience
Work EnvironmentCorporate offices, brand management teamsLicensing departments, administrative support roles
Industry UsageMajor brands, licensing agencies, consumer productsLicensing departments, licensing agencies, retail companies

The main difference is that a Brand Licensing Manager oversees licensing strategies, negotiates deals, and manages brand partnerships, requiring more experience and strategic skills. In contrast, a Licensing Coordinator handles administrative tasks, supports licensing processes, and assists in executing licensing agreements. Both roles are essential in the licensing industry but differ in responsibilities and seniority.

What cities are hiring for Brand Licensing Manager jobs?

Cities with the most Brand Licensing Manager job openings:

What states have the most Brand Licensing Manager jobs?

States with the most job openings for Brand Licensing Manager jobs include:

What job categories do people searching Brand Licensing Manager jobs look for?

The top searched job categories for Brand Licensing Manager jobs are:

Brand Licensing Manager jobs near you
Infographic showing various Brand Licensing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $72,895 per year, or $35 per hour.

Licensing Manager

Bandai Namco Entertainment America Inc.

Irvine, CA • Hybrid

$80K - $110K/yr

Full-time

Re-posted 26 days ago

Job description

POSITION SUMMARY 

Bandai Namco Entertainment America Inc. (BNEA) embraces the idea of Fun For All Into the Future, where anything is possible for our fans and team, using technology and innovation to create the most memorable and genuine experiences around our brands. Creativity is at the heart of all we do, and our talented team works collaboratively to deliver unparalleled levels of insights to inform strategy and strengthen our outcomes. 

The Licensing Manager at Bandai Namco Entertainment America Inc. is responsible for executing the overall licensing brand strategy for all core gaming IPs for The Americas territories and any potential international merchandise licensing programs. This role entails day-to-day account management, negotiation of licensing deals, partner compliance, tracking of licensing budget and targets, communication with master licensor and domestic/overseas affiliates as well as ensuring brand integrity is in alignment with the Bandai Namco objectives and guidelines. 

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Manage licensee deals through their full lifecycle, ensuring contractual compliance, launch execution, and ongoing commercial performance 
  • Collaborate closely with Licensing department leadership to support the determination of strategic objectives and contribute to the overall revenue growth of the IP Licensing departmental goals. 
  • Maintain a pulse on current and emerging patterns and trends in the video game industry, possessing deep  knowledge of modern gaming, retailer insight, sales lifecycles, line planning, trends and play patterns, identifying new business opportunities. 
  • Analyze existing licensee businesses via sales comparisons, forecasts, and competitive analysis on a quarterly basis and communicate insights to department leadership. 
  • Engage with cross-functional teams and other Bandai Namco affiliated international territories in cross-functional matters such as participating in weekly approval meetings to ensure alignment and direction. 
  • Support sales planning and financial alignment by consolidating projections and validating quarterly results with licensee partners. 
  • Contribute to new Licensee recruitment, which includes participating in blue sky ideation, incremental business opportunity identification, trend research, and overall market analysis. 
  • Develop style guides for each brand by collaborating with internal and external stakeholders such as the Creative Services team and master licensors. 
  • Collaborate, with the eCommerce team to develop a linear promotional strategy for Bandai Namco stores and other major eCommerce retailers to support and grow business. 
  • Prospect for new Licensees, prepare and present pitches, prepare sales materials, presentations/decks and ad-hoc reports/requests. 
  • Perform other duties as assigned. 

MINIMUM QUALIFICATIONS 

  • Bachelor's degree in Business, Marketing, Business Administration, Communication, or related 
  • Field or equivalent work experience 
  • 5+ years of experience in licensing or related industry experience 
  • Strong proficiency in reviewing licensing contracts and fluency in negotiating key business terms 
  • Demonstrated knowledge of the video game industry 
  • Excellent written and verbal communication and presentation skills, including experience developing clear and effective presentation decks. 
  • Strong teamwork skills, experienced with effectively collaborating with other stakeholders. 
  • Ability to be adaptable in a fast-paced, dynamic work environment. 

SALARY RANGE

$80,000.00 - $110,000.00 annual

Actual base salary will be determined based on numerous relevant business and candidate factors including, but not limited to, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. The salary range listed is just one component of the total compensation package for employees and it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com/legal/bnea-privacy-ccpanotice

About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry's beloved classic franchises such as PAC-MAN, GALAGA, TEKKEN, SOULCALIBUR, and ACE COMBAT, and publishing the critically acclaimed DARK SOULS series and the blockbuster title ELDEN RING. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM, NARUTO SHIPPUDEN, DRAGON BALL, and ONE PIECE. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.

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