As a Brand Leader in Operations, you'll lead 75-100 restaurants generating over $300M in annual revenue - and guide more than 4,000 Family Members (employees). You'll serve with heart, move the brand ...
As a Brand Leader in Operations, you'll lead 75-100 restaurants generating over $300M in annual revenue - and guide more than 4,000 Family Members (employees). You'll serve with heart, move the brand ...
Assistant Brand Leader- AS Revival (East Rutherford, NJ)
East Rutherford, NJ · On-site
$42K - $52K/yr
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Assistant Brand Leader- AS Revival (East Rutherford, NJ)
East Rutherford, NJ · On-site
$42K - $52K/yr
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Senior Extended Stay Brand Manager
$114K - $135K/yr
The Senior Manager, Extended Stay Brand Management leads the execution of defined brand initiatives for WoodSpring Suites and Everhome Suites in support of brand strategy and operating plans ...
Senior Extended Stay Brand Manager
$114K - $135K/yr
The Senior Manager, Extended Stay Brand Management leads the execution of defined brand initiatives for WoodSpring Suites and Everhome Suites in support of brand strategy and operating plans ...
The role As our brand leader in store, you're responsible for leading, managing and motivating your team to deliver an exceptional brand experience to our customers. For us, the store leadership role ...
The role As our brand leader in store, you're responsible for leading, managing and motivating your team to deliver an exceptional brand experience to our customers. For us, the store leadership role ...
At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and ...
At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and ...
Vice President, Brand
Roseland, NJ · On-site
At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and ...
Vice President, Brand
Roseland, NJ · On-site
At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and ...
Senior Extended Stay Brand Manager
North Bethesda, MD · On-site
$114K - $135K/yr
The Senior Manager, Extended Stay Brand Management leads the execution of defined brand initiatives for WoodSpring Suites and Everhome Suites in support of brand strategy and operating plans ...
Senior Extended Stay Brand Manager
North Bethesda, MD · On-site
$114K - $135K/yr
The Senior Manager, Extended Stay Brand Management leads the execution of defined brand initiatives for WoodSpring Suites and Everhome Suites in support of brand strategy and operating plans ...
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Manager- Brand Marketing
Las Vegas, NV · On-site
$60K - $75K/yr
Brand Leadership & Strategy * Own and evolve our brand identity tone, visuals, storytelling, and guest experience. * Develop and maintain brand standards to ensure consistency across digital, print ...
Manager- Brand Marketing
Las Vegas, NV · On-site
$60K - $75K/yr
Brand Leadership & Strategy * Own and evolve our brand identity tone, visuals, storytelling, and guest experience. * Develop and maintain brand standards to ensure consistency across digital, print ...
Manager- Brand Marketing
Las Vegas, NV · On-site
Brand Leadership & Strategy * Own and evolve our brand identity tone, visuals, storytelling, and guest experience. * Develop and maintain brand standards to ensure consistency across digital, print ...
Manager- Brand Marketing
Las Vegas, NV · On-site
Brand Leadership & Strategy * Own and evolve our brand identity tone, visuals, storytelling, and guest experience. * Develop and maintain brand standards to ensure consistency across digital, print ...
Assistant Brand Leader- AS Revival (King of Prussia, PA)
King Of Prussia, PA · On-site
$41K - $51K/yr
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Assistant Brand Leader- AS Revival (King of Prussia, PA)
King Of Prussia, PA · On-site
$41K - $51K/yr
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Yes The Opportunity Legion is hiring a Consumer Brand Leader to make the company one of the most trusted, memorable, and culturally resonant consumer health brands in the United States. You will own ...
Yes The Opportunity Legion is hiring a Consumer Brand Leader to make the company one of the most trusted, memorable, and culturally resonant consumer health brands in the United States. You will own ...
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Position Overview The Revival Leader's goal is to make a difference in people's lives. They will ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...
Brand Marketing Director
Chicago, IL · On-site
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Brand Marketing Director
Chicago, IL · On-site
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Brand Director
$125K - $145K/hr
This role sits at the intersection of brand strategy, concept innovation, and hospitality excellence, leading the development of compelling B2B marketing strategies to drive growth and retail ...
Quick apply
Brand Director
$125K - $145K/hr
This role sits at the intersection of brand strategy, concept innovation, and hospitality excellence, leading the development of compelling B2B marketing strategies to drive growth and retail ...
Brand Director
Waltham, MA · On-site
$125K - $145K/yr
This role sits at the intersection of brand strategy, concept innovation, and hospitality excellence, leading the development of compelling B2B marketing strategies to drive growth and retail ...
Brand Director
Waltham, MA · On-site
$125K - $145K/yr
This role sits at the intersection of brand strategy, concept innovation, and hospitality excellence, leading the development of compelling B2B marketing strategies to drive growth and retail ...
Brand Marketing Director
Chicago, IL · Hybrid
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Quick apply
Brand Marketing Director
Chicago, IL · Hybrid
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Brand Marketing Director
Chicago, IL · Hybrid
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Brand Marketing Director
Chicago, IL · Hybrid
This leader serves as the brand's creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success ...
Senior Brand Manager
New York, NY · On-site +1
$170K/yr
The Senior Brand Manager will lead brand growth by helping to develop the brand vision and ... Experience building collaborative partnerships across all levels of leadership and cross-functional ...
Senior Brand Manager
New York, NY · On-site +1
$170K/yr
The Senior Brand Manager will lead brand growth by helping to develop the brand vision and ... Experience building collaborative partnerships across all levels of leadership and cross-functional ...
Brand Manager - Boursin
Chicago, IL · On-site
The Brand Manager leads the strategic development and execution to drive sustainable growth on key lines of business. To do so, the Brand Manager defines core strategies and translates those ...
Brand Manager - Boursin
Chicago, IL · On-site
The Brand Manager leads the strategic development and execution to drive sustainable growth on key lines of business. To do so, the Brand Manager defines core strategies and translates those ...
Brand Leader information
See salary details
$95.5K - $98.9K
7% of jobs
$98.9K - $102.3K
9% of jobs
$105.6K is the 25th percentile. Wages below this are outliers.
$102.3K - $105.7K
8% of jobs
$105.7K - $109.1K
9% of jobs
$109.1K - $112.5K
9% of jobs
The median wage is $114.6K / yr.
$112.5K - $116K
9% of jobs
$116K - $119.4K
9% of jobs
$119.4K - $122.8K
9% of jobs
$123.7K is the 75th percentile. Wages above this are outliers.
$122.8K - $126.2K
8% of jobs
$126.2K - $129.6K
9% of jobs
$129.6K - $133K
9% of jobs
$95.5K
$115.5K
$133K
How much do brand leader jobs pay per year?
What does a brand leader do?
What jobs in the US pay 300,000 a year?
What job makes $10,000 a month without a degree?
What is the difference between Brand Leader vs Brand Manager?
| Aspect | Brand Leader |
|---|---|
| Responsibilities | Develops overall brand strategy, sets vision, and leads cross-functional teams to ensure brand growth and positioning. |
| Required Credentials | Bachelor's degree in marketing, business, or related field; often advanced degrees or certifications are preferred. |
| Work Environment | Strategic leadership roles within marketing or brand teams, often involving high-level decision-making. |
| Industry Usage | Commonly used in larger organizations or global brands to denote senior strategic roles. |
While both roles focus on brand success, a Brand Leader typically holds a more strategic, high-level position responsible for overall brand vision, whereas a Brand Manager handles day-to-day marketing activities and campaign execution. The Brand Leader sets the direction, and the Brand Manager implements it.
How much does a brand lead make?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 25 days ago
Whataburger rating
5.6
Based on 1,128 frontline employees who took The Breakroom Quiz
37th of 104 rated fast food restaurants
Job description
Welcome to Whataburger Careers!
Whataburger isn't just a restaurant - it's a place where pride, care, love, and bold flavors come to life. Since 1950, we've been making a difference in the communities we serve by putting heart into every order and integrity into every opportunity.
As a Brand Leader in Operations, you'll lead 75-100 restaurants generating over $300M in annual revenue - and guide more than 4,000 Family Members (employees). You'll serve with heart, move the brand forward boldly, and build a culture where people grow and win as one.
Your Recipe for Impact - What You'll Do
This isn't just operations - it's leadership with purpose. You'll drive regional performance, scale team culture, and shape the future of Whataburger in markets that matter. It's your opportunity to make a lasting impact at the table - and beyond it.
Day-to-Day Ingredients - Responsibilities
Lead strategy and performance
Own regional P&L, growth, and operational excellence
Role model, develop and coach inspirational leadership to uplift their teams and elevate performance
Champion guest experience and food quality at scale
Cultivate a culture where Family Members thrive and grow
Serve as a brand ambassador in your communities
What You Bring to the Table - Must-Have Experience
10+ years of multi-unit leadership in the QSR or hospitality industry
Strong financial acumen and experience managing large portfolios
Proven people leader with a heart for mentorship and accountability
Track record of scaling operations with integrity and care
Bachelor's degree or equivalent experience and track record
The Sauce - Pay & Perks
Very competitive salary + bonus
Opportunity to earn equity (Incentive Units)
Company Vehicle
Health, dental, vision, and 401(k) with $1/$1match up to 4%
Generous PTO benefits
Leadership and development programs
A high-impact role in an iconic brand that's just getting started
Where & How You'll Work
Multi-market regional oversight - must be able to travel both locally and long distances (including air and overnight travel), to worksites, meeting sites, and other locations
Full-time, flexible hours (some nights/weekends)
Must be able to report to work timely and as required by operational/business needs
Must possess a valid driver's license, submit to releasing a Motor Vehicle Record check that adheres to the Whataburger standards.
No conflicting business ownership interests
What It Takes, Physically
Must be able to lift up to 15 pounds
Must be able to stand and sit for extended periods of time
Must be able to read (reports, e-mails, menu board, receipts, etc.)
Must be able to use computers, telephones, and office equipment
Why Whataburger?
Lead a $300M+ region and impact 4,000+ team members
Be part of a brand where internal promotion is served up as much as our #1 Whataburger
Shape a legacy that's still growing - with you at the table
What Whataburger employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Whataburger
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
10,000+ Employees
Headquarters location
San Antonio, TX, US
Year founded
1950