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How much do behavioral coach jobs pay per hour?

As of May 31, 2026, the average hourly pay for behavioral coach in the United States is $19.70, according to ZipRecruiter salary data. Most workers in this role earn between $15.87 and $20.67 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Behavioral Coach, and why are they important?

To thrive as a Behavioral Coach, you need a background in psychology, counseling, or behavioral sciences, often supported by a relevant degree or certification. Familiarity with coaching platforms, assessment tools, and behavior modification frameworks is typically required. Outstanding communication, active listening, and motivational skills set top performers apart in this role. These competencies are crucial for effectively guiding clients toward sustainable behavior change and achieving personal or professional goals.

What are some common challenges faced by Behavioral Coaches when working with clients, and how can these be effectively managed?

Behavioral Coaches often encounter challenges such as client resistance to change, difficulty in establishing trust, or clients struggling to maintain motivation. These challenges can be effectively managed by building strong rapport, utilizing evidence-based motivational techniques, and setting achievable, incremental goals. Regular communication and collaboration with other support professionals, such as therapists or educators, can also help reinforce positive behavioral changes and provide a well-rounded support system for clients.

What is a Behavioral Coach?

A Behavioral Coach is a professional who helps individuals identify and change patterns of behavior that may be holding them back from achieving personal or professional goals. They use evidence-based strategies to support clients in developing new habits, improving communication, and overcoming challenges such as stress, anxiety, or workplace issues. Behavioral coaches often work with individuals, groups, or organizations and tailor their approach to each client's needs. Their goal is to empower clients to make sustainable, positive changes in their lives.

What is the difference between Behavioral Coach vs Mental Health Counselor?

AspectBehavioral CoachMental Health Counselor
CredentialsTypically requires coaching certifications, sometimes a background in psychology or related fieldsLicensed mental health professionals with degrees in psychology, counseling, or social work
Work EnvironmentPrivate coaching sessions, corporate settings, wellness programsClinics, hospitals, private practices, community health centers
Industry UsageWellness, personal development, corporate trainingHealthcare, mental health services, therapy
Search & Comparison IntentPeople seeking coaching for behavior change, motivation, or goal achievementIndividuals seeking mental health support for emotional or psychological issues

Behavioral Coaches focus on helping clients improve habits, motivation, and personal development through coaching techniques. Mental Health Counselors provide clinical support for mental health issues, often requiring licensure and clinical training. While both roles aim to support well-being, their credentials, settings, and approaches differ significantly.

More about Behavioral Coach jobs
What cities are hiring for Behavioral Coach jobs? Cities with the most Behavioral Coach job openings:
What are the most commonly searched types of Behavioral Coach jobs? The most popular types of Behavioral Coach jobs are:
What states have the most Behavioral Coach jobs? States with the most job openings for Behavioral Coach jobs include:
What job categories do people searching Behavioral Coach jobs look for? The top searched job categories for Behavioral Coach jobs are:
Behavioral Coach jobs near you
Infographic showing various Behavioral Coach job openings in the United States as of May 2026, with employment types broken down into 76% Full Time, 19% Part Time, and 5% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $40,970 per year, or $19.7 per hour.
Behavior Coach

Behavior Coach

Turning Point Community Programs

Sacramento, CA

$24 - $25.47/hr

Full-time

Posted 9 days ago

Turning Point Community Programs rating

7.7

Company rating: 7.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

Job description

Turning Point Community Programs is seeking a Behavioral Coach for our START program in Sacramento. Turning Point Community Programs (TPCP) provides integrated, cost-effective mental health services, employment and housing for adults, children and their families that promote recovery, independence and self-sufficiency. We are committed to innovative and high quality services that assist adults and children with psychiatric, emotional and/or developmental disabilities in achieving their goals. Turning Point Community Programs (TPCP) has offered a path to mental health and recovery since 1976. We help people in our community every single day – creating a better space for all types of people in need. Join our mission of offering hope, respect and support to our clients on their journey to mental health and wellness.

GENERAL PURPOSE

Responsible for carrying out elements of the treatment plan and the provision of behavioral coaching to reduce crisis incidents. Most tasks are carried out in the community, especially family homes.

DISTINGUISHING CHARACTERISTICS

This is an at-will direct service position within a program. The position is responsible for assisting and advocating for our members in all areas of treatment and coaching our members to reduce crisis incidents.

ESSENTIAL DUTIES AND RESPONSIBILITIES – (ILLUSTRATIVE ONLY)

The duties listed below are intended only as illustrations of the various types of work that could be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.

  • Works in partnership with parents who are treated as experts concerning their families.
  • Helps to conduct strength/needs assessment; assists with and participates in interdisciplinary team meetings.
  • Completes all tasks associated with both fidelity to the START Model, program certification of the START Model, and individual certification in the START Model.
  • Responsible for submitting/entering outcomes/incident data into identified database or providing this to person responsible for entering the information.
  • Coordinates care as needed, internally and with outside agencies; Coordinates care with system partners.
  • With the direct input from the child and family, helps to enlists the involvement of formal and informal community resources to support the family; sees the family weekly for periods of time/days that may vary depending on the need of the family.
  • Keeps START Coordinator and supervisors informed of significant treatment or care coordination issues.
  • Sees the family weekly for periods of time/days that may vary depending on
  • the need of the family.
  • Discharge planning/transitional service development; attends to the safety, health, and well-being of clients; responsible for all required record keeping as indicated by funder, certifying agency and TPCP.
  • Safely transports clients and other passengers to and from appointments and activities.
  • Provides prompt intervention in the event of a crisis both to stop the crisis and to notify when indicated, persons and agencies necessary for the resolution of the crisis situation; provides “on-the-spot” counseling that is both helpful to the clients and consistent with the philosophy of the program.
  • Is personally responsible and held accountable for work hours and time management as coordinated with the Team Leader.
  • Provides support to other staff members and program members as needed.
  • Provide after hours, “on-call” coverage to program clients on a rotational basis.
  • Meets and maintains service productivity standards as set by the program; completes paperwork as assigned in a timely manner.

Schedule: Monday – Friday, 8:30 am - 5:00 pm with the flexibility to work from 7:00 am - 7:00 pm

Compensation: $24.00 - $25.47 per hour

Interested? Join us at our open interviews on Wednesdays from 2-4PM,

located at 10850 Gold Center Drive, Suite 325, Rancho Cordova, CA 95670

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