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Automotive Product Planning Jobs (NOW HIRING)

Socket.dev

Senior Product Manager

Huntington Beach, CA · On-site

$107 - $116/hr

Our ideal candidate has 5+ years in an advertising agency with automotive product knowledge. As a ... The position operates as a central hub between product planning, marketing, creative, digital, and ...

Rivian

Lead Program Manager, Product Planning

Irvine, CA · On-site

$154K - $192K/yr

Familiarity with advanced program management, business operations, automotive, and financial ... ERP systems, JD Power PIN, etc.). * Collaborative, data-driven, and passionate about product ...

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Automotive Product Planning information

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$51.5K

$159.4K

$197K

How much do automotive product planning jobs pay per year?

As of Aug 13, 2026, the average yearly pay for automotive product planning in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What is an automotive product planning?

An Automotive Product Planning job involves analyzing market trends, customer needs, and competitive landscapes to define vehicle features, specifications, and future model strategies. Professionals in this role collaborate with engineering, marketing, and manufacturing teams to ensure products align with business goals and industry demands. They also conduct feasibility studies, create product roadmaps, and support product lifecycle management. Their goal is to develop vehicles that meet market expectations while maximizing profitability and innovation.

What are the key skills and qualifications needed to thrive in automotive product planning, and why are they important?

To thrive as an Automotive Product Planning professional, you need strong market analysis skills, a solid understanding of automotive trends, and a degree in engineering, business, or a related field. Experience with product lifecycle management (PLM) software, data analysis tools, and familiarity with automotive development processes is highly valuable. Strategic thinking, cross-functional teamwork, and clear communication make candidates stand out in this role. These abilities are crucial for successfully developing and launching automotive products that align with market demands and company goals.

What are the typical responsibilities of someone working in automotive product planning?

Professionals in Automotive Product Planning play a critical role in defining future vehicle models by analyzing market trends, customer needs, and competitive products. They collaborate closely with engineering, marketing, and manufacturing teams to develop and refine product roadmaps, set feature specifications, and ensure projects stay aligned with timelines and budgets. Daily tasks often include conducting competitor benchmarking, forecasting sales potential, and presenting business cases to management. This role is fast-paced and requires adaptability, as priorities can shift quickly based on consumer feedback and evolving industry trends.

More about Automotive Product Planning jobs
What states have the most Automotive Product Planning jobs? States with the most job openings for Automotive Product Planning jobs include:
What job categories do people searching Automotive Product Planning jobs look for? The top searched job categories for Automotive Product Planning jobs are:
Automotive Product Planning jobs near you
Infographic showing various Automotive Product Planning job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 16% Part Time, 3% Contract, and 1% Nights. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Senior Product Manager

Socket.dev

Huntington Beach, CA • On-site

$107 - $116/hr

Other

Medical, Retirement

Posted 5 days ago

Job description

INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a Senior [automotive] Product Manager to join our team!

This is a long-term, ongoing contract role with access to benefits!

We are a hybrid workplace, currently 3x days in office. Candidates must be local to SoCal.

Our ideal candidate has 5+ years in an advertising agency with automotive product knowledge.

As a Senior Product Manager, you will lead the end-to-end marketing support and digital presence for Hyundai Motor America’s vehicle lineup. This role ensures all product-related marketing assets, campaigns, and platforms deliver a consistent, accurate, and compelling customer experience. The position operates as a central hub between product planning, marketing, creative, digital, and agency partners to drive execution excellence across all consumer touch points.

JOB OVERVIEW
  • HyundaiUSA.com & MYU Campaigns: Oversee product presence, content accuracy, and asset deployment across HyundaiUSA.com and MyHyundai (MYU) platforms, ensuring alignment with campaign messaging and launch timelines.
  • CGI Development: Lead development, approval, and deployment of CGI assets for digital, retail, and campaign usage, ensuring visual consistency and product accuracy.
  • Practical Asset Audit & Retouching: Manage auditing, curation, and retouching of photography and video assets to ensure marketing readiness and brand standards of compliance and model accuracy.
  • Oversee and assist with Product Update Distribution: Coordinate and distribute all product updates (specs, features, changes) across internal teams, agencies, and platforms to ensure alignment.
  • Internal SharePoint Management: Maintain and continuously update internal SharePoint systems with latest assets, product information, and documentation for cross-functional access.
  • CRM, Social & In-Market Oversight: Ensure all CRM communications, social content, and in-market activations are aligned, accurate, and fully supported with current product messaging and assets.
KEY RESPONSIBILITIES
  • Act as marketing product lead for assigned vehicle lineup across all digital and campaign channels
  • Ensure consistency of product messaging, visuals, and feature representation across all platforms
  • Collaborate with cross-functional stakeholders including Product Planning, Brand, Creative, Media, CRM and external agencies.
  • Manage timelines and deliverables for major launches, updates and campaign integrations
  • Identify gaps in asset coverage and proactivity drive solutions [CGI, photography, retouching]
  • Oversee quality control and approval process for all product-related marketing materials
  • Support continuous optimization of digital experiences [HyundaiUSA.com, MYU, CRM touchpoints]
  • Maintain organized and accessible product resources via SharePoint and internal systems.
MAIN VEHICLE COVERAGE FOCUS
  • Elantra
  • Elantra Hybrid
  • Elantra N
  • Venue
  • Santa Cruz
  • Kona
  • Kona EV
  • Palisade Hybrid
  • IONIQ 6
  • IONIQ 6N
REQUIREMENTS
  • 5+ years in an advertising agency with automotive product knowledge
  • Experience with automotive product launches is a MUST
  • Technical knowledge of cars and the overall knowledge of the automotive industry
  • Overall knowledge of the digital space, as well as CRM and social media
  • Excellent communication, interpersonal and leadership skillsExcellent research and writing skills
  • Self-starter, positive attitude, energetic
BENEFITS
  • Access to our health benefits
  • Paid sick days
  • 401k match
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean

Salary range: $107,000 to $116,000. Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.

*Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.*

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