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Associate Sales Representative Jobs in Springfield, MA

Route Sales Representative (RSR)

Hartford, CT · On-site

$44K - $57K/yr

Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115 ... Job Summary Route Sales Representatives at Golden Waffles are the face of our brand, delivering ...

Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115 ... Job Summary Route Sales Representatives at Golden Waffles are the face of our brand, delivering ...

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Associate Sales Representative information

See Springfield, MA salary details

$21.4K

$66.2K

$95.7K

How much do associate sales representative jobs pay per year?

As of Jul 3, 2026, the average yearly pay for associate sales representative in Springfield, MA is $66,245.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,900.00 and $85,200.00 per year, depending on experience, location, and employer.

What is the difference between Associate Sales Representative vs Sales Representative?

AspectAssociate Sales RepresentativeSales Representative
Required CredentialsHigh school diploma or equivalent; some roles may prefer associate degreesHigh school diploma or equivalent; often preferred with some sales experience
Work EnvironmentEntry-level, training-focused, often in retail or inside salesCustomer-facing, field or inside sales, more autonomous
Employer & Industry UsageCommon in retail, wholesale, and entry-level sales rolesUsed across various industries including tech, manufacturing, and services

The main difference is that Associate Sales Representatives are typically entry-level roles with a focus on training and support, while Sales Representatives usually have more experience and responsibility in direct sales. Both roles require similar credentials and are used across many industries, but Sales Representatives often handle more complex sales processes and client relationships.

What does an Associate Sales Representative do?

An Associate Sales Representative assists in promoting and selling a company's products or services, often working under the supervision of more senior sales staff. Their responsibilities typically include reaching out to potential customers, following up on leads, preparing sales presentations, and supporting the sales team in meeting targets. They may also handle administrative tasks, update customer records, and participate in training sessions to improve their product knowledge and sales techniques.

What are the key skills and qualifications needed to thrive as an Associate Sales Representative, and why are they important?

To thrive as an Associate Sales Representative, you need strong interpersonal skills, persuasive communication abilities, and a foundational understanding of sales principles, often supported by a bachelor's degree in business or a related field. Familiarity with customer relationship management (CRM) software like Salesforce and basic proficiency in Microsoft Office are typically required. Standout candidates demonstrate resilience, active listening, and a proactive attitude to effectively engage clients and handle objections. These skills are crucial for building customer relationships, achieving sales targets, and contributing to overall business growth.

How does an Associate Sales Representative typically collaborate with senior sales team members and other departments?

As an Associate Sales Representative, you’ll frequently work alongside senior sales representatives and account managers, learning from their experience and supporting their sales efforts. Collaboration with marketing, customer service, and product teams is also common, as you help ensure that client needs are met and that the sales process runs smoothly. This teamwork not only helps you gain a broader understanding of the business but also builds the foundational skills necessary for advancing to more senior sales roles.
What are the most commonly searched types of Sales Representative jobs in Springfield, MA? The most popular types of Sales Representative jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Associate Sales Representative jobs? Cities near Springfield, MA with the most Associate Sales Representative job openings:
Infographic showing various Associate Sales Representative job openings in Springfield, MA as of June 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 72% Physical, 1% Hybrid, and 27% Remote job distribution, with an average salary of $66,245 per year, or $31.8 per hour.

Route Sales Representative (RSR)

Smitty's

Hartford, CT • On-site

$44K - $57K/yr

Full-time

Posted 18 days ago


Job description

JOB DETAILS
Company Overview
Headquartered in Glen Mills, Pennsylvania, New Carbon Company dba Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world. The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years.
As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles. Golden Waffles' well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries.
Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers.
Job Summary
Route Sales Representatives at Golden Waffles are the face of our brand, delivering high-quality waffle products directly to our valued customers. This position plays a crucial role in driving sales growth by managing an assigned route, building strong customer relationships, and expanding our presence within the assigned territory. This position requires a motivated, self-starting individual who thrives in a fast-paced environment and enjoys both sales and logistics.
Want to see what the role is really like? Take a quick look at the video below to get a behind-the-scenes feel for life on the Golden Waffles route team!
It's the best way to get a taste of the day-to-day (and yes, waffles are involved!).
A Day in the Life of a Route Sales Representative.
Essential Duties and Responsibilities
Sales & Customer Growth:
  1. Develop and maintain strong relationships with existing customers to increase product sales and order consistency.
  2. Identify and secure new business opportunities within the assigned territory to expand market share.
  3. Promote new products and upsell additional offerings to maximize revenue per customer.
  4. Execute strategic sales plans to meet and exceed monthly, quarterly, and annual sales targets.
  5. Educate customers on product offerings, pricing, promotions, and merchandising strategies to optimize sales potential.

Route & Territory Management:
  1. Efficiently manage a designated sales route, ensuring all customers receive timely deliveries and exceptional service.
  2. Plan and execute route schedules to optimize time, fuel efficiency, and sales opportunities.
  3. Monitor inventory levels, track sales performance, and place accurate product orders to meet customer demand.
  4. Utilize company tools and technology to track sales performance, order status, and customer insights.
  5. Maintain up-to-date knowledge of market trends and competitor activities within the assigned territory.

Operations & Compliance:
  1. Load, transport, and deliver products safely while complying with all DOT (Department of Transportation) and company driving regulations.
  2. Ensure proper handling and storage of products to maintain freshness and quality.
  3. Adhere to company policies, safety procedures, and compliance guidelines, including vehicle maintenance and sanitation standards.
  4. Complete all necessary reports, invoices, and documentation accurately and on time.

Position Requirements
Required Experience/Education
  1. High School Diploma or GED
  2. Proven experience in sales, route management, or a related field (foodservice or CPG industry preferred).
  3. Valid driver's license with a clean driving record; CDL may be required for certain routes.
  4. Maintain DOT credentials including DOT certification and drug testing compliance.
  5. Ability to lift a minimum of 50 lbs.
  6. Physical ability to load/unload products and work in a fast-paced environment.

Required Skills
  1. Strong customer service and relationship-building skills with a consultative sales approach.
  2. Ability to work independently and efficiently manage time while meeting sales goals.
  3. Ability to operate a handheld device for processing orders
  4. Excellent communication and problem-solving skills.
  5. Independent spirit and able to work without direct supervision
  6. Ability to meet deadlines and ensure timely deliveries
  7. Eye for detail and ensure the quality of products sold