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How much do associate sales development program jobs pay per year?

As of Sep 2, 2026, the average yearly pay for associate sales development program in the United States is $58,049.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $55,000.00 per year, depending on experience, location, and employer.

What is an associate sales development program?

An Associate Sales Development Program is an entry-level training initiative designed to equip new graduates or early-career professionals with fundamental sales skills and industry knowledge. Participants typically rotate through various roles, receive mentorship, and engage in hands-on learning to develop their abilities in prospecting, client relationship management, and solution selling. The goal is to prepare associates for successful careers in sales, often leading to permanent sales positions upon completion of the program.

What can I expect from the training and mentorship provided in an associate sales development program?

In an Associate Sales Development Program, you can typically expect a structured onboarding process that combines classroom-style learning, hands-on sales training, and regular coaching from experienced mentors. You'll work closely with other associates and seasoned sales professionals to develop essential skills like lead generation, effective communication, and understanding client needs. The program often includes shadowing opportunities, feedback sessions, and goal-setting to help you progress quickly. This supportive environment is designed to prepare you for advancement into more senior sales roles within the company.

What are the key skills and qualifications needed to thrive as an associate in a sales development program, and why are they important?

To thrive as an Associate in a Sales Development Program, you need foundational sales knowledge, strong communication abilities, and a bachelor's degree in business or a related field. Familiarity with CRM platforms like Salesforce and proficiency in using sales prospecting tools are commonly required. Outstanding interpersonal skills, resilience, and a proactive attitude help you build relationships and persist through challenges. These skills are crucial for generating leads, nurturing client relationships, and driving revenue growth in a competitive sales environment.

What is the difference between Associate Sales Development Program vs Sales Development Representative?

AspectAssociate Sales Development ProgramSales Development Representative
CredentialsTypically requires a bachelor's degree, some programs may prefer related courseworkOften requires a bachelor's degree; some roles may accept relevant experience
Work EnvironmentStructured training with rotational or developmental componentsCustomer-facing, outbound prospecting, lead qualification
Employer UsageCommon in tech and SaaS companies as an entry pathwayStandard role in sales teams across industries, especially in tech

The Associate Sales Development Program is a structured entry-level training initiative designed to develop future sales talent, often including rotations and mentorship. In contrast, a Sales Development Representative focuses on outbound prospecting and lead qualification. While both roles require similar educational backgrounds, the program emphasizes training and development, whereas the SDR role is more focused on direct sales activities.

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Associate Sales Development Program jobs near you
Infographic showing various Associate Sales Development Program job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $58,049 per year, or $27.9 per hour.

Sales Development Program Sales Associate

United Rentals, Inc.

Tampa, FL • On-site

Full-time

PTO

Re-posted 10 days ago

United Rentals rating

7.9

Company rating: 7.9 out of 10

Based on 464 frontline employees who took The Breakroom Quiz

76th of 177 rated vehicle equipment hire

Job description

Great company. Great people. Great opportunities.
If you'd like the chance to make your mark with the world's largest equipment rental provider, come build your future with United Rentals!
As a Sales Associate on our General Rentals team, you'll embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You'll work alongside industry experts who are eager to help you gain hands-on experience with our technical products while developing the relationship-building skills that drive customer success.
What you'll do:
  • Begin your training at a local branch, shadowing both sales and operational roles to gain an inside-out understanding of the full equipment-rental lifecycle.
  • Join your peers across North America for a digital onboarding class, designed to sharpen your sales technique for success in our industry while providing a collaborative training environment that helps you build and leverage a strong internal support network.
  • Progress through a series of outbound sales campaigns that provide exposure to different construction verticals, varying customer spend levels, general vs specialty equipment rentals, and both new and existing customer segments.
  • Master key United Rentals sales tools, including our CRM, inventory management platforms, customer portal, and mobile applications.
  • Lead high-level sales conversations involving price negotiations, multi-piece rental requests, government and educational collective agreements, equipment service contracts, the sale of used equipment at the end of its rental life, and much more.
  • Learn proven sales methodologies to deliver solutions for our customers and drive revenue growth.
  • Participate in local team initiatives such as daily safety huddles, customer appreciation events, equipment yard sale events, customer entertainment outings, charity drives, and 1UR internal team-building workshops.
  • Track your Sales Development progress through multiple achievement levels, with access to real-time sales performance metrics and weekly peer-ranked competitions.
  • Receive daily feedback from corporate and local leadership meetings, call coaching sessions, and ride-alongs to local jobsites. You will drive engagement during these meetings by developing sales strategies for your accounts and creating realistic timelines to achieve your goals.
  • The average Sales Associate spends 4-6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.
  • Other duties as assigned

Requirements:
  • Bachelor's degree or equivalent work experience
  • Experience in a customer-facing sales role (preferred)
  • Excellent interpersonal & communication skills
  • Strong teamwork and collaboration skills
  • Proficient computer and mobile phone/tablet skills
  • Valid driver's license with acceptable driving record
  • Training: must live within reasonable driving distance of assigned branch and report on-site M-F

Why join us?
We don't just "talk the talk!" We're an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That's why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:
  • Paid Parental Leave
  • United Compassion Fund
  • Employee Discount Program
  • Career Development & Promotional Opportunities
  • Additional Vacation Buy Up Program (US Only)
  • Early Wage Access through Payactiv (US Hourly Only)
  • Paid Sick Leave
  • An inclusive and welcoming culture

Explore our comprehensive U.S. benefit offerings
For Canadian benefits, click here
United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email careers@ur.com for assistance.
At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service-leadership, discipline, integrity, and teamwork-are the same values that drive our success. With many veterans already part of our team, we're ready to help you transition into a rewarding career.
United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.

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About United Rentals

Sourced by ZipRecruiter

At United Rentals, the largest equipment rental company, we believe that it takes great employees to build a great organization - and we're passionate about helping our people grow professionally and embrace teamwork in everything they do. Our culture is based on our corporate values and centers on mutual respect, job satisfaction, diversity and a shared responsibility to build a better future.

Industry

Construction and retail

Company size

10,000+ Employees

Headquarters location

Stamford, CT, US

Social media

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