Associate Manager Jobs in Michigan (NOW HIRING)

The Retail Marketing Associate Manager leads multi-state retail marketing campaigns to ensure our retail marketing strategy is translated into high-impact, on-time, on-budget in-store execution. This role owns Out-of-Home (OOH) planning and execution and manages traditional media channels (OOH, Digital OOH, Direct Mail, Print) for priority P1/P2 campaigns. They oversee media vendor relationships, build promotional rollout plans, manage timelines, and ensure all priority campaigns are delivered accurately, compliantly, and on schedule.

This role works cross-functionally to align campaign planning and execution with Buying & Planning (B&P), Business Development (BD), and internal Marketing partners including Digital, CRM and Creative pods. The Retail Marketing Associate Manager partners closely with the Retail Marketing Director to deliver businessobjectivesand provide monthly reporting tied to broader marketing KPIs.

JOB DUTIES:

Core duties and responsibilities include the following. Other duties may be assigned.

Campaign Leadership & Media Execution

• Own planning and execution of priority P1/P2 retail campaigns across seven states, ensuring on-time, on-budget delivery.
• Lead Out-of-Home (OOH), Digital OOH, Direct Mail, and Print execution, including placements, creative routing, flighting, and quarterly reports.
• Manage media and production vendor relationships, including RFPs,budget/negotiations, and performance expectations.
• Build campaign rollout plans to executeanddeployment readiness checklists to ensure stores receive complete andaccurateassets.
• Support RMD with P1/P2 campaign planning, NSOand overall elevating our come-to-market strategies
• Work with the Director todeliverkeybusinessobjectivesandhelpto provide monthly reporting towards marketing teams' overall KPIs.
• Analytics fluency, including ability to interpret retail data and media performance metrics to derive actionable insights and execute on them.

Retail Calendar & Promotional Planning

• Own campaignmanagementthroughout the year through ourretail calendar,balancingpriority campaigns,promotions,vendor partnerships, productlaunches, andretailcapacity.
• Partner with Buying & Planning, Business Development,Visual Merchandisingto ensure execution of prioritycampaignswork todelivercore KPIs/enterprisegoals.
• Maintain timelines, launch dependencies, and execution milestones across markets.
• Support the Retail Brand Marketing Manager to provide direction, prioritization, and performance feedback across brand activation, in-store execution, and Local Store Marketing (LSM) to retail operations and Buying and Planning teams.
• Partner withRetail Marketing Director to ensure alignment with broader marketing goals, brand guidelines, and campaigntimings.

Budget & Invoice Management

• Own retail marketing spendsforassigned channels and campaigns, including budget pacing and forecasting.Working to forecast annual spending and escalatingoverspends.
• Work with Retail Marketing Director to review and approve vendor invoices,validatedeliverables against scopes, and ensuretimelysubmission to Finance.

Cross-Functional Partnerships

• Lead monthly review of marketing team goals to improve their understanding of state of the business and MonthlyRetail Opsmeetingto ensure campaign readiness andalignment for next quarter retail initiatives
• Ensure all retail-facing initiatives are compliant,accurate, and aligned to brand standards across states.
• Serve as the escalation point for weekly promotions and P1/P2/P3 campaign adjustments.

Team Leadership & Pod Management

• Work alongside existing Retail Marketing Associate Manager, supporting prioritization, and performance feedback.
• Own workload planning across retail execution needs (prioritycampaigns, retail promotions, store anniversaries, one-offs) to prevent bottlenecks.
• Ensure consistent quality control across all store-facing deliverables.

Reporting & Executive Communication

• Provide monthly campaign performance updates tied to retail KPIs, including wins, gaps, and next-step recommendations.
• Deliver quarterly traditional media performance presentations to senior leadership (President/C-Suite).

SUPERVISORY RESPONSIBILITIES:

None

JOB REQUIREMENTS:

• 4+ years of experience in retail marketing, field marketing; cannabis experience preferred
• Experience leading or managing cross-functional retail workflows
• Deep understanding of OOH/Digital OOH/Direct Mail/Print and vendor management.
• Proficiency in Microsoft Office, Wrike, Smartsheet, and Canva
• Power BI experience preferred
• Excellent organization, time management, detail orientation, and communication skills
• Availability for occasional travel to current and/or future retail store locations
• Ability to thrive in a fast-paced, highly regulated industry.