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Associate Brand Manager Jobs in Minnesota (NOW HIRING)

General Mills

$51.35/hr

To develop exceptional Brand Managers, our BLDP includes all full time Associate Brand Managers and offers multiple rotations designed to build foundational Brand Management capabilities and prepare ...

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Associate Brand Manager information

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$31.3K

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$120.5K

How much do associate brand manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for associate brand manager in Minnesota is $93,958.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,700.00 and $110,200.00 per year, depending on experience, location, and employer.

What is an associate brand manager?

An associate brand manager works with other marketing professionals to develop and coordinate advertising and sales strategies for a brand. Your duties and responsibilities in this career are to determine spending for a project, collaborate with advertising and sales department managers to define the brand image, create goals and strategies to publicize that image, and cultivate relationships with advertisers and clients. You do internal research as well as marketplace research to determine your brand's position relative to competitors.

What does an associate brand manager do?

An Associate Brand Manager helps develop and execute marketing strategies to promote a specific brand or product line. They work closely with cross-functional teams like sales, product development, and advertising to ensure brand consistency and growth. Key responsibilities often include analyzing market trends, assisting with campaign development, managing budgets, and monitoring the performance of marketing initiatives. Their role is essential in ensuring that the brand remains competitive and resonates with target audiences.

What are the key skills and qualifications needed to thrive as an associate brand manager, and why are they important?

To thrive as an Associate Brand Manager, you need a solid understanding of marketing principles, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, Adobe Creative Suite, and CRM systems is often required, along with experience in project management platforms. Strong communication, creativity, and collaboration skills help you stand out by enabling effective teamwork and innovative problem-solving. These competencies are vital for managing brand initiatives, ensuring consistent messaging, and driving business growth in competitive markets.

How does an associate brand manager typically collaborate with other departments to execute marketing campaigns?

Associate Brand Managers regularly work with cross-functional teams such as sales, product development, market research, and creative agencies. Their role involves coordinating campaign timelines, aligning messaging across platforms, and ensuring that product launches or brand initiatives are seamlessly executed. Strong communication and project management skills are essential, as they often act as liaisons to make sure everyone is aligned with the brand's goals. This collaborative environment provides great exposure to different business functions and helps build a solid foundation for career growth within brand management.

What is the difference between Associate Brand Manager vs Brand Manager?

AspectAssociate Brand ManagerBrand Manager
ResponsibilitiesSupports brand strategies, assists in campaign execution, conducts market researchDevelops and implements brand strategies, oversees campaigns, manages budgets
Experience & CredentialsEntry-level or 1-3 years experience, bachelor’s degree in marketing or related field3+ years experience, strong marketing background, often an MBA
Work EnvironmentCollaborative team setting, supporting senior staffLeadership role, strategic planning, cross-functional coordination

The main difference is that Associate Brand Managers support and assist in executing brand strategies, often in entry-level roles, while Brand Managers take on full responsibility for developing and leading brand initiatives. The Associate role is ideal for gaining experience, whereas the Brand Manager position involves strategic decision-making and leadership.

Is an associate brand manager entry-level?

An associate brand manager position is typically considered an entry-level role in marketing and brand management. It often requires a bachelor's degree and some relevant internship or work experience, serving as a starting point for a career in brand management. Advancement usually involves gaining experience and developing skills in market research, campaign planning, and cross-functional collaboration.

What does an associate brand manager get paid?

An associate brand manager typically earns between $60,000 and $80,000 annually, depending on experience, location, and company size. Entry-level positions may start lower, while those with more experience or in high-cost areas can earn higher salaries. They often work with marketing tools and data analysis to support brand strategies.

What level is an associate brand manager?

An associate brand manager is an entry- to mid-level position in marketing, typically requiring a bachelor's degree and some experience in brand management or marketing. They support senior brand managers in developing and executing marketing strategies and often work with cross-functional teams. The role is considered a stepping stone to more senior brand management positions.
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Associate Brand Manager jobs near you
Infographic showing various Associate Brand Manager job openings in Minnesota as of August 2026, with employment types broken down into 98% Full Time, and 2% Summer. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $93,958 per year, or $45.2 per hour.

Internship - Associate Brand Manager

Saint Paul, MN

General Mills
Manufacturing • 10K+ employees
Learn more about General Millsexternal

$51.35/hr

Full-time, Internship

Posted 28 days ago

General Mills rating

8.2

Company rating: 8.2 out of 10

Based on 112 frontline employees who took The Breakroom Quiz

70th of 445 rated food and drinks producers

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash itsscaleand stand for good.

General Millsoperatesin more than 100 countries and markets more than 100 consumer brands, includingCheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more.

Headquartered in Minneapolis, General Mills generated fiscal 2026net sales U.S.$18billion.

WHAT IS THE ROLE OF BRAND MANAGEMENT AT GENERAL MILLS?

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decisions on our multi-million-dollar brands.

WHY INTERN AT GENERAL MILLS?

Our internship program is a 10-week summer experience at our World Headquarters in Minneapolis, MN. This internship includes an opportunity to work on real time, impactful projects in close interaction with leadership teams throughout the company.

The internship is an opportunity into our full time Brand Leadership Development Program (BLDP). To develop exceptional Brand Managers, our BLDP includes all full time Associate Brand Managers and offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The BLDP offers the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.

WHAT WILL I DO?

  • Lead Teams : Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

WHERE WILL I WORK?

World Headquarters in Minneapolis, MN

IS THIS YOU?

  • Pursuing MBA with Marketing and/or General Management concentration
  • 1-2 Years of Related Experience
  • Strong interpersonal skills, high learning agility, analytical and decision- making skills
  • Entrepreneurial qualities necessary for driving the P&L
  • Curiosity and passion for learning
  • Preferred graduation date is Spring 2027

HUNGRY FOR WHAT’S NEXT?

  • Internship is 10-weeks in Summer 2027
  • Relocation assistance and optional partially subsidized furnished housing available (if eligible)

The hourly rate for this position is $51.35/hour. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences and skills for their role. The pay for this role represents numerous factors considered in the hiring decision including, but not limited to, educational degree in process, major of study and year in school. Beyond pay, General Mills offers a competitive Total Rewards package focusing on your overall development, including subsidized housing & relocation (if applicable & requirements are met), a summer of learning and fun, health benefits, wellbeing support and perks. Specific benefits may vary by role, location, and other employment status factors.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request .

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About General Mills

Sourced by ZipRecruiter

General Mills, Inc. manufactures some of the most beloved foods in the world, including Cheerios and Lucky Charms, Nature Valley granola bars, Totino's pizza rolls, and Yoplait yogurt. Blue Buffalo became part of General Mills in 2018, so even your pets love us too.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Minneapolis, MN, US

Year founded

1928

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