Assistant Product Manager Jobs in Wisconsin (NOW HIRING)

About the Role

This position is responsible for managing the full product lifecycle ofassigned productlines.The Product Manager will play a central role in new product development, product planning, pricing, competitive analysis, and go-to-market executionwhile collaborating closely with engineering, manufacturing, sales, supply chain, and marketing communications teams.

Main Responsibilities

1. SupportProduct LineStrategy

• Contribute to the strategic direction of theassignedbusinessarea, helpingshapea competitive, cohesive portfolio.

• Develop short- and long-range business plans for assigned product lines consistent with market needs and corporate strategic priorities.

• Track portfolio performance and identify opportunities and gaps to support accelerated growth objectives.

2. Own the New Product Development (NPD) Pipeline

• Conduct market research, competitive analysis, and voice-of-customer (VOC) activities to identify future product needs.

• Develop marketing specifications and product requirements to guide engineering and development teams.

• Support business case development to justify investment and prioritize projects within the NPD pipeline.

3. Manage Current Product Lines

• Manage the lifecycle of existing products to ensure they remain competitive and aligned with customer expectations.

• Evaluate product performance, identify underperforming areas, and define actions to strengthen the portfolio.

• Guide product enhancements, updates, and lifecycle decisions in coordination with cross-functional teams.

4. Product Lifecycle Management (PLM)

• Collaborate with Sales and Pricing Analysis teams to develop market-based pricing policies aligned with gross margin objectives.

• Support margin improvement plans where necessary and maintain awareness of customer demand trends.

• Assist in managing product improvements, change approvals, and product obsolescence in alignment with business plans via the Engineering Request process.

5. Support Marketing Strategy for the Portfolio

• Partner with MarCom to assist in developing and executing marketing strategies that drive awareness, interest, and adoption.

• Support the development of promotional materials, trade show participation, product literature, training content, and distribution plans.

• Ensure marketing efforts align with product strategy and business growth objectives.

6. Represent the Company in the Market

• Attend key industry trade shows, conferences, and technical exhibits to stay connected to market trends, competitive technology, and customer needs.

• Present papers or seminars as appropriate to promote products and build market presence.

7. Serve as an Internal Resource

• Provide product training and technical guidance to sales, support, and cross-functional partners.

• Ensure teams are equipped with the knowledge and tools needed to effectively position and support the product line.

What It Takes to Succeed

This role requires a blend of strategic thinking, technical fluency, and strong interpersonal skills. Successful candidates typically demonstrate:

• Strong project management - able to coordinate cross-functional teams and move initiatives forward.

• Customer-facing confidence - skilled at building relationships and understanding customer needs.

• Analytical mindset - comfortable with data-driven decision-making, competitive evaluation, and market analysis.

• Business acumen - understands pricing, margin dynamics, and portfolio performance.

• Collaboration - works effectively across teams to achieve shared objectives.

• Ability to execute - Willingness to operate hands-on and directly contribute to deliverables.

Required Qualifications

• Bachelor's degree in Engineering, Marketing, Business or a related field.

• 3+ years of product management experience in a technical, hardware-oriented field.

• Demonstrated familiarity with hardware product development and product lifecycle management.

Preferred Qualifications

• Background in water treatment, measurement, or distribution segments.

• Experience in wateroradjacent water technology markets.

Travel:15-20% travel required.

Core Competencies

• Work Standards: Sets high performance expectations for self; assumes accountability for completing assignments.

• Initiative: Takes prompt, proactive action to achieve results.

• Communication: Conveys information clearly and concisely; listens actively to others.

• Collaboration: Works effectively across teams to achieve shared goals.