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Ads Rater Jobs (NOW HIRING)

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$60K - $80K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Summary The Paid Ads Specialist is a performance-driven marketing professional responsible for ... Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.

Jobgether

  • PTO

Collaborate with product, analytics, and growth teams to improve landing pages, conversion rates ... Advanced expertise with Google Ads and practical experience managing Microsoft Ads campaigns.

Socket.dev

TikTok Shop Manager

Manhattan, NY · On-site

$120 - $180/hr

Commission & incentive architecture -- Own open collaborations, target plans, and TAP campaigns; set commission and Shop Ads rate structures; recommend bundles and offers; design creator incentive ...

New

Zulay Kitchen

Meta Ads Specialist

Clearwater, FL · On-site

Media Buyer (Meta Ads) 📍 In-Office | Clearwater, FL 🕘 Monday-Friday | 9 AM-6 PM Turn Ad Spend ... Analyze key metrics including ROAS, CPA, CPC, CTR, conversion rate, and other performance ...

Instacart

Ads AI Analytics Lead II

OR · On-site +1

Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost. * Run A/B or uplift experiments to quantify impact and guide iteration. * Translate Ads ...

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ADS Rater information

What is an ads rater?

An Ads Rater is responsible for evaluating the quality, relevance, and accuracy of online advertisements. They review ads based on specific guidelines and provide feedback to improve search engine and ad performance. This role typically requires fluency in a specific language, familiarity with local culture, and strong analytical skills. Ads Raters work remotely on a flexible schedule, with tasks assigned through an online platform.

What are the typical daily responsibilities of an ads rater?

Ads Raters are responsible for reviewing and evaluating the relevance, quality, and usefulness of online advertisements based on specific guidelines provided by the employer. On a daily basis, you will spend most of your time assessing ads using an online platform, ensuring that they meet established criteria, and providing feedback to improve future ad targeting. The work is often independent and remote, allowing for flexible scheduling, but it also requires consistent productivity and accuracy. Regular self-motivation and careful attention to instruction are key to succeeding in this position.

What are the key skills and qualifications needed to thrive in the ads rater position, and why are they important?

To thrive as an Ads Rater, you need strong analytical thinking, attention to detail, and proficiency in web navigation, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is often required. Excellent time management, communication, and the ability to work independently make someone stand out in this role. These skills ensure accurate, unbiased ad evaluations and contribute to improving the quality and relevance of online advertising.

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ADS Rater jobs near you
Infographic showing various Ads Rater job openings in the United States as of August 2026, with employment types broken down into 17% Full Time, and 83% Part Time. Highlights an 33% In-person, 17% Hybrid, and 50% Remote job distribution.

Paid Ads Specialist

Potomac

Bethesda, MD • On-site

$60K - $80K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

The Opportunity
At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.
We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.
As we continue our aggressive growth trajectory, we are looking for a Paid Ads Specialist (Multi-Platform Performance & Retargeting Expert) who can help accelerate brand awareness, lead generation, and advisor engagement through highly targeted, data-driven digital advertising campaigns.
This position is based in our headquarters in Bethesda, Maryland and is an in-office role.
Summary
The Paid Ads Specialist is a performance-driven marketing professional responsible for developing, executing, and optimizing paid media campaigns across LinkedIn, Meta, and Google platforms. This role blends strategic thinking with hands-on campaign management to drive measurable business outcomes through audience targeting, conversion optimization, and continuous performance improvement.
Working closely with marketing, sales, and leadership teams, this individual will build and manage full-funnel campaigns that generate awareness, nurture prospects, and drive qualified leads for Potomac's growing business. The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing.
Key Responsibilities
Paid Media Strategy & Execution
  • Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.
  • Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.
  • Create audience targeting strategies based on demographic, behavioral, and intent-based data.
  • Manage campaign budgets and optimize spending to maximize ROI and efficiency.

Retargeting & Audience Development
  • Design and implement sophisticated retargeting campaigns across multiple channels.
  • Build audience segmentation strategies that improve engagement and conversion rates.
  • Create multi-touch nurturing campaigns that move prospects through the buyer journey.
  • Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs.

Performance Analytics & Optimization
  • Monitor campaign performance and identify opportunities for improvement.
  • Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.
  • Conduct A/B testing on creative, messaging, landing pages, and audience segments.
  • Leverage attribution models and analytics tools to measure campaign effectiveness and inform future strategy.

Cross-Functional Collaboration
  • Partner with content, creative, and sales teams to align messaging and campaign objectives.
  • Collaborate on landing page optimization and lead generation initiatives.
  • Provide regular reporting and insights to leadership on campaign performance and marketing impact.
  • Stay current on platform updates, industry trends, and emerging digital advertising opportunities.
Qualifications
Required
  • 3-5 years of experience managing paid digital advertising campaigns.
  • Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.
  • Demonstrated success building and optimizing lead generation and conversion-focused campaigns.
  • Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.
  • Experience managing advertising budgets and measuring return on investment.
  • Analytical mindset with the ability to interpret data and make informed optimization decisions.
  • Excellent communication and project management skills.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred
  • Experience in financial services, asset management, fintech, or B2B marketing.
  • Familiarity with HubSpot, Google Analytics 4, Google Tag Manager, and CRM integrations.
  • Experience with marketing automation platforms and lead nurturing workflows.
  • Knowledge of SEO and broader digital marketing strategies.
  • Certifications in Google Ads, LinkedIn Marketing Solutions, or Meta Blueprint.

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you.
If you want to drive, build, and scale, this is your shot.
Salary range: $60,000-$80,000
Benefits:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Health savings account option
  • 401(k) & other retirement benefits
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance
  • Paid time off

Apply