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The Client Relationship Marketing Associate Director for a large, Communications, Media and Technology (CMT) account, is part of our cross-market CMT marketing team. The role is designed to lead marketing strategies for this account that will help drive client relationships, revenue, and reputation.What others call account-based marketing, we call Client Relationship Marketing at Accenture.

This is the strategic growth and reputation lead for one of Accenture's largest global accounts. The role shapes how Accenture shows up with this account and its clients: strengthening executive relationships, building a sharper account narrative, and turning marketing into a visible driver of pipeline origination, growth and commercial outcomes.

The person in this role will operate as a trusted advisor to account leadership at the intersection of client engagement, market positioning, relationship intelligence, and growth strategy. It requires executive presence, strong judgment, commercial orientation, and the ability to move credibly in a fast-moving client environment.

For the right candidate, this is a high-impact opportunity to build a modern model of client relationship marketing: part strategist, part storyteller, part experience architect, and part growth catalyst.

Key responsibilities:

Client Relationship & Influence Strategy

Lead the account's executive engagement strategy, identifying priority stakeholders, relationship gaps, emerging influencers, and engagement opportunities across the client's ecosystem.

Maintain a dynamic view of relationship health, engagement cadence, stakeholder evolution, and whitespace opportunities to inform account strategy and prioritization.

Develop and maintain rich client profiles using insights from social media, speaking engagements, podcasts, public commentary, and other signals to deepen understanding of stakeholder values and priorities.

Use relationship intelligence to drive measurable ROI through executive engagement and marketing initiatives that accelerate relationship growth and pipeline opportunities.

Strategic Experiences & Audience Management

Prioritize strategic investments in engagement opportunities and build a structured account events calendar with clear audience criteria and business intent.

Curate high-touch client engagement experiences aligned to individual interests and relationship priorities, including premier sporting and entertainment moments, executive roundtables, client dinners, leadership briefings, and marquee industry events such as Cannes Lions.

Lead end-to-end execution of client experiences, including audience strategy, briefing materials, run-of-show, measurement approach, and disciplined follow-up.

Partner closely with the client's marketing and leadership teams to shape joint engagement strategies for key industry moments and tentpole events.

Account Narrative & Client-Facing Marketing

Define, maintain, and continuously evolve a differentiated account narrative that expresses Accenture's strategic relevance to the client's priorities.

Develop high-quality client-facing materials for executive conversations, strategic pursuits, relationship development, proposals, and priority account moments.

Create targeted offshoots of the core narrative to evolve client perception in specific domains where Accenture is increasing visibility, educating on capabilities, and reshaping perception.

Act as guardian of the narrative, ensuring client-facing communications are differentiated, commercially relevant, client-tailored, and consistent across executive engagements, events, thought leadership, campaigns, and internal account communications.

Thought Leadership & Market Presence

Set the account's thought leadership agenda, including editorial planning, content development, executive visibility, speaking opportunities, and client-relevant insights.

Shape a distinctive point of view that differentiates Accenture within the client's ecosystem and reinforces Accenture as a strategic growth and transformation partner.

Partner with internal leaders and subject matter experts to transform client successes, innovation outcomes, emerging capabilities, and strategic initiatives into compelling proof points, executive content, and market-facing narratives.

Identify opportunities for joint storytelling, shared success narratives, executive presentations, and collaborative market presence with the client.

Go to Market Marketing Support & Partnership Activation

Represent marketing in the Accenture and client go-to-market relationship, working with senior marketing, business, ecosystem, partnership, and growth leaders across both organizations.

Develop marketing communications, internally and externally as appropriate, that showcase Accenture as a preferred partner of the client.

Identify areas of mutual strategic interest and bring innovative marketing and business development opportunities to market.

Scope note: this role focuses on proactive relationships, reputation-building, client-facing marketing, and account growth. RFP responses and bid management sit outside this remit.

Measurement, Insights & Commercial Impact

Measure success based on relationship progression, executive engagement, client perception, and commercial impact.

Use data, analytics, stakeholder intelligence, proprietary tools, and Gen AI to prioritize investments, sharpen insights, optimize outcomes, and demonstrate impact.

Create a clear line of sight between marketing activity and pipeline so account leadership can point to specific opportunities where marketing created or accelerated the conversation.

What success looks like

In the first 6-12 months, a successful candidate will have:

Established a live, well-maintained relationship map that Global Account Leadership and Origination trust and actively use.

Built a structured events calendar with defined audience criteria, relationship objectives, and follow-up rigor for each touchpoint.

Delivered a suite of high-quality client-facing materials used in proposals, executive conversations, and other priority account moments.

Earned recognition from both the client and internal leadership as a strategic marketing authority for the account whose judgment on positioning, relationships, and pipeline is actively sought.

Demonstrated measurable deepening of senior-level relationships through more executive contacts, higher-warmth interactions, and fewer stale relationships in the relationship map.

Established a clear line of sight between marketing activity and pipeline, with specific opportunities where marketing created or accelerated the conversation.

Basic qualifications

• Minimum of 10 years of marketing experience

• Minimum of 3 years of account-based marketing or client relationship marketing experience

Preferred Qualifications:

• Bachelor's degree, in Marketing and Communications

• Marketing experience in the CMT industry or in professional services

• Ecosystem and/or Partner Marketing experience highly desired.

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up

• Early adopter of Gen AI innovations and a demonstrated ability to use Gen AI tools enhance strategic insights and manage large volumes of work

Professional Skills Requirements:

• Proven results in driving buyer access, demand shaping, positioning, commercial acumen, and client engagement.

• Full-funnel marketing experience and skill set, including campaign management, deliverable development and measurement and reporting.

• Deep marketing knowledge and industry experience with ability to serve as a strategic marketing & business advisor in meetings

• Project management skills and ability to manage multiple projects in a deadline-driven environment.

• Deep marketing knowledge and industry experience with ability to serve as a strategic marketing advisor in meetings

• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

• Team player with great interpersonal and collaboration skills

• Enthusiasm, passion for marketing and entrepreneurial attitude

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

We anticipate this job posting will be posted until 09/01/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range

California $163,000 to $369,800

Cleveland $150,900 to $295,800

Colorado $163,000 to $319,500

District of Columbia $173,500 to $340,200

Illinois $150,900 to $319,500

Maine $138,800 to $272,100

Maryland $163,000 to $319,500

Massachusetts $163,000 to $340,200

Minnesota $163,000 to $319,500

New York $150,900 to $369,800

New Jersey $173,500 to $369,800

Virginia $150,900 to $340,200

Washington $173,500 to $340,200

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

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