What is a structural packaging design?

A Structural Packaging Design job involves creating functional and visually appealing packaging solutions that protect products while enhancing brand identity. Designers work with materials like cardboard, plastic, and glass to develop packaging that balances durability, cost-effectiveness, and sustainability. They collaborate with engineers, marketers, and manufacturers to ensure the design meets practical requirements and regulatory standards. This role requires expertise in materials, manufacturing processes, and 3D design software to create innovative packaging solutions.