What does an online visual merchandiser do?

An Online Visual Merchandiser is responsible for optimizing the visual presentation of products on an e-commerce platform to enhance customer experience and drive sales. They manage product placement, category organization, and promotional displays using data insights and design principles. Their role involves collaborating with marketing, design, and merchandising teams to ensure a seamless and visually appealing online shopping experience. They also analyze customer behavior and website performance to continuously improve product visibility and engagement.