What does an A&R professional do at a record label?

An A&R (Artists and Repertoire) professional is responsible for discovering, signing, and developing musical talent for a record label. They scout new artists, oversee creative direction, and help coordinate the recording process. A&R also acts as a liaison between artists and the label, ensuring that both creative and business goals align. Their role is crucial in shaping an artist's career and bringing fresh music to the industry.