What does a CPG Analyst do?

A CPG Analyst analyzes consumer packaged goods (CPG) data to identify trends, improve sales performance, and optimize supply chain efficiency. They work with large datasets from retailers, syndicated data sources, and internal reports to provide insights on pricing, promotions, and inventory management. Their role helps businesses make data-driven decisions to enhance market share and profitability. Skills in data analysis, forecasting, and industry knowledge are essential for success in this position.