What is an internet marketing manager?

An internet marketing manager is responsible for the development and implementation of online marketing strategies that will help a business to grow its presence on the Internet. As an internet marketing manager, your job duties include developing strategies for search engine optimization, social media platform integration, and web content development. You are responsible for creating a marketing plan tailored to your organization’s specific needs. A career as an internet marketing manager requires you have some formal qualifications and post-secondary education, which usually include a bachelor's degree in business, marketing or communications. You should have prior experience in online marketing spaces or agencies and be comfortable communicating with clients.