What is a web publisher?

A web publisher is responsible for creating and implementing the online content for a business. As a web publisher, you may work on material for the company’s site itself, multiple e-commerce pages, or social media outlets. It’s your job to help develop an online presence that appeals to the readers or customers of a business, with the ultimate goal of growing the audience and increasing revenue. Specific job duties vary based on the position but may include writing, editing, and publishing content using content management software, creating an enjoyable user experience using programming languages, ensuring brand compliance across multiple online channels, managing publishing requests from content teams, and delivering on digital projects in general.